• Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid
    May 20 2024

    Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.

    Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on elevating their event planning business. Sarah guides us through the robust features of Isle Planner, highlighting its customizable client-facing features like checklists and timelines, which are invaluable in keeping both planners and clients in perfect harmony throughout the event planning journey.

    Ever wondered how top wedding professionals stay ahead of the curve? Our discussion with Sarah unveils the strategic prowess behind Isle Planner's contact management and budgeting tools. Discover the magic of color-coded status indicators, vendor categorization that streamlines selection and coordination, and a budgeting tool that fosters transparency and helps in managing client expectations. These innovative features are not just about keeping things organized; they're about making every penny of the client's budget work harder while simplifying financial conversations.

    Wrapping up, Sarah offers her seasoned advice for budding entrepreneurs in the wedding industry, emphasizing the importance of infusing one's brand voice into their chosen technology. We also get a peek at Isle Planner's latest advancements, like their RSVP tool and wedding website functionality, designed to enhance guest experience and streamline guest management. And for those looking to stay ahead in the competitive world of event planning, don't miss out on the special discount for Isle Planner, ensuring you have the tools to thrive in the industry. Join us and let Sarah's expertise help you transform your approach to wedding planning.

    Support the Show.


    CONNECT WITH WEDDING EMPIRES!

    Want to share your thoughts and connect with fellow wedding enthusiasts?

    • Instagram @weddingempirespodcast
    • TikTok @weddingempirespodcast


    WEDDING EMPIRES PRO
    SUBSCRIBE HERE FOR $9 PER MONTH

    Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire.

    • Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month.
    • Exclusive episodes only for PRO members!
    • Massive template library of tried and tested templates for your wedding business
    • Opportunity to be a guest on the Podcast
    • Network with other wedding professionals worldwide.

    PODCAST TEAM

    • Host: @msjacbowie
    • Host: @ben_connolly_photographer
    • Producer: @mpacreatives

      ...
    Show more Show less
    42 mins
  • Mastering Wedding Industry Networking with Jordan Heller
    May 12 2024

    Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.

    Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your professional world. From his humble beginnings as a waiter to becoming a titan in the events industry, Jordan's candid tales of climbing the networking ladder will leave you inspired and ready to shake up your own approach to making those crucial connections.

    Ever feel like networking is a party you weren't invited to? Fear not! This episode is brimming with relatable stories and practical tips, especially for the introverts who'd rather blend into the wallpaper than work the room. I confess my own networking jitters and how I overcame them by creating a familiar space at events. Together with Jordan, we dissect strategies for virtual networking and the importance of being a regular face in the crowd. If you're ready to transform anxiety into action, our conversation will equip you with the tools to step into the networking arena with newfound confidence.

    As we wrap up our enlightening chat with Jordan Heller, we tease the exciting horizon for our Wedding Academy. With a revamped website and a shiny new pro community subscription, your journey of growth never stops. Get a glimpse into the future of networking, where intimate, niche experiences await, and learn why even the missteps in our careers are stepping stones to personal growth. Don't miss out on joining our innovative empire – reach out on Instagram, TikTok, or our Facebook group, and stay tuned for a secret project that's set to engage and transform your professional path in magical ways.

    GUEST INFORMATION:

    Website: www.suncoastweddingsandevents.com

    Instagram: @SWELevents


    Support the Show.


    CONNECT WITH WEDDING EMPIRES!

    Want to share your thoughts and connect with fellow wedding enthusiasts?

    • Instagram @weddingempirespodcast
    • TikTok @weddingempirespodcast


    WEDDING EMPIRES PRO
    SUBSCRIBE HERE FOR $9 PER MONTH

    Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire.

    • Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month.
    • Exclusive episodes only for PRO members!
    • Massive template library of tried and tested templates for your wedding business
    • Opportunity to be a guest on the Podcast
    • Network with other wedding professionals worldwide.

    PODCAST TEAM

    • Host: @msjacbowie
    • Host: @ben_connolly_photographer
    • Producer: @mpacreatives

      ...
    Show more Show less
    34 mins
  • Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong
    May 5 2024

    Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.

    Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle your community, or think about the buzz you could create with impromptu photoshoots that capture life's spontaneous moments. Our conversation with local marketing expert, Madelyn Furlong will reveal how to leverage those personal connections to turn your clients into vocal supporters of your brand.

    When it comes to building a trusted local network, it's all about those genuine interactions that forge lasting relationships. We'll share why a handshake and a smile at a neighbouring business can do more for your reputation than a dozen emails, and why little acts of kindness, like leaving glowing reviews for fellow vendors, can come back to you tenfold. Plus, we discuss the art of soliciting authentic client testimonials that keep the positive vibes flowing and help safeguard your business against the occasional negative review.

    But wait, there's more – networking isn't just schmoozing at social events, it's an art form, and we're breaking down how you can tailor it to your unique style. Whether you're a pro at working the room or someone who prefers the behind-the-scenes approach, learn how to leave your mark and follow up in ways that resonate and are memorable.


    The Wedding Academy
    The Wedding Academy is an industry certification body & recognised globally.

    Wedding Empires Pro
    Be there live for podcast interviews, additional trainings and templates for your wedding business.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the Show.


    CONNECT WITH WEDDING EMPIRES!

    Want to share your thoughts and connect with fellow wedding enthusiasts?

    • Instagram @weddingempirespodcast
    • TikTok @weddingempirespodcast


    WEDDING EMPIRES PRO
    SUBSCRIBE HERE FOR $9 PER MONTH

    Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire.

    • Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month.
    • Exclusive episodes only for PRO members!
    • Massive template library of tried and tested templates for your wedding business
    • Opportunity to be a guest on the Podcast
    • Network with other wedding professionals worldwide.

    PODCAST TEAM

    • Host: @msjacbowie
    • Host: @ben_connolly_photographer
    • Producer: @mpacreatives

      ...
    Show more Show less
    38 mins
  • BONUS Get to know my new co-host Ben Connolly
    May 4 2024

    Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.

    In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the charismatic and insightful Ben, who brings a fresh perspective and boundless energy to our discussions.

    Join us as Ben opens up about his experiences and aspirations, offering a glimpse into the person behind the microphone.

    But that's not all! Prepare to be entertained as we embark on a hilarious and enlightening exchange, filled with laughter, candid anecdotes, and unexpected revelations. From sharing amusing anecdotes to discussing our shared interests and goals, Ben's infectious enthusiasm will leave you eagerly anticipating what's to come.

    So, whether you're a longtime fan or a newcomer to our podcast, don't miss out on this captivating episode as we officially welcome Ben Connolly into the fold and set the stage for an unforgettable journey ahead!

    The Wedding Academy
    The Wedding Academy is an industry certification body & recognised globally.

    Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    Support the Show.


    CONNECT WITH WEDDING EMPIRES!

    Want to share your thoughts and connect with fellow wedding enthusiasts?

    • Instagram @weddingempirespodcast
    • TikTok @weddingempirespodcast


    WEDDING EMPIRES PRO
    SUBSCRIBE HERE FOR $9 PER MONTH

    Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire.

    • Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month.
    • Exclusive episodes only for PRO members!
    • Massive template library of tried and tested templates for your wedding business
    • Opportunity to be a guest on the Podcast
    • Network with other wedding professionals worldwide.

    PODCAST TEAM

    • Host: @msjacbowie
    • Host: @ben_connolly_photographer
    • Producer: @mpacreatives

      ...
    Show more Show less
    5 mins
  • Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson
    May 1 2024

    Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.

    In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.

    The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.

    They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively. Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel.

    GUEST INFORMATION:

    Website: www.evolveyourweddingbusiness.com

    Instagram: @evolveyourweddingbusiness

    LinkedIn: www.linkedin.com/in/heidithompsonuk

    Support the Show.


    CONNECT WITH WEDDING EMPIRES!

    Want to share your thoughts and connect with fellow wedding enthusiasts?

    • Instagram @weddingempirespodcast
    • TikTok @weddingempirespodcast


    WEDDING EMPIRES PRO
    SUBSCRIBE HERE FOR $9 PER MONTH

    Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire.

    • Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month.
    • Exclusive episodes only for PRO members!
    • Massive template library of tried and tested templates for your wedding business
    • Opportunity to be a guest on the Podcast
    • Network with other wedding professionals worldwide.

    PODCAST TEAM

    • Host: @msjacbowie
    • Host: @ben_connolly_photographer
    • Producer: @mpacreatives

      ...
    Show more Show less
    35 mins
  • Differentiate yourself in the wedding industry by leading with authenticity with Chrissy Mellinger
    Apr 27 2024

    Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.

    Ever wondered how to weave the threads of your true self into the fabric of your business? Join us as we sit down with Chrissy Mellinger, a guiding light for service-based entrepreneurs, and unpack the essence of authenticity in the bustling world of wedding planning. In a world where connections are currency, we delve into the art of forming genuine bonds with clients and the power of standing in your own truth, whether you're crafting a marketing strategy or facing a challenging client situation.

    As a business coach, Chrissy brings a refreshing take on networking that transcends the digital landscape, emphasizing the value of in-person encounters. Let's be honest, it's easy to lose yourself in the sea of trends, but here, we share stories of how staying true to one's brand can forge lasting relationships and ward off burnout. We also tackle the tough stuff: recognizing when you're veering off-course and how to steer back to authenticity with confidence in every aspect of your marketing communications.

    Wrapping up, we reflect on the importance of self-care, boundary setting, and the aftermath of events. Chrissy leaves us with poignant insights on self-discovery, providing practical advice and resources for aligning your personal truths with your professional endeavors. It's an episode brimming with wisdom for any wedding professional looking to build an empire rooted in authenticity. Don't miss out on this and more in our Wedding Empires Pro community – and for a touch more inspiration, follow our new Instagram account where the conversation continues.


    Support the Show.


    CONNECT WITH WEDDING EMPIRES!

    Want to share your thoughts and connect with fellow wedding enthusiasts?

    • Instagram @weddingempirespodcast
    • TikTok @weddingempirespodcast


    WEDDING EMPIRES PRO
    SUBSCRIBE HERE FOR $9 PER MONTH

    Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire.

    • Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month.
    • Exclusive episodes only for PRO members!
    • Massive template library of tried and tested templates for your wedding business
    • Opportunity to be a guest on the Podcast
    • Network with other wedding professionals worldwide.

    PODCAST TEAM

    • Host: @msjacbowie
    • Host: @ben_connolly_photographer
    • Producer: @mpacreatives

      ...
    Show more Show less
    29 mins
  • The Art of Persuasion: Writing Irresistible Sales Copy for Wedding Pros with Vanessa Wilde
    Apr 22 2024

    Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.

    In this episode, my special guest co-host, wedding photographer Ben Connolly and I had the pleasure of chatting with the incredibly talented Vanessa Wilde, a copywriting expert with a knack for crafting compelling sales copy. Vanessa shared her journey into the digital marketing space, highlighting how she transitioned into specializing in sales copywriting. Her passion for storytelling and understanding the audience's desires and struggles were evident throughout our conversation.

    We delved into the importance of tailored copy for wedding professionals, emphasizing the need to speak directly to the dream clients they aim to attract. Vanessa provided valuable insights on how wedding professionals can leverage their copy to showcase their unique value proposition and connect with their target audience effectively.

    The discussion also touched on the significance of incorporating storytelling into sales copy, both in written content and imagery. Vanessa emphasized the power of storytelling in creating a connection with potential clients and building trust. We explored the nuances of crafting engaging headlines, structuring sales pages effectively, and utilizing testimonials and social proof to bolster credibility.

    Furthermore, Vanessa shared practical tips for refining and updating sales copy over time, ensuring that it resonates with the evolving needs of the audience. She highlighted the importance of understanding the buyer's journey and tailoring the copy to address specific pain points and desires at each stage.

    As we wrapped up the episode, Vanessa offered valuable advice for solo wedding professionals looking to enhance their sales copy. She emphasized the importance of starting with authentic messaging before refining it to align with the brand's tone and values. Vanessa's expertise and passion for empowering wedding professionals through strategic copywriting strategies shone through in our engaging conversation.

    Tune in to this episode to discover the transformative power of sales copy in the wedding industry and gain valuable insights from Vanessa's wealth of experience and expertise.

    GUEST INFORMATION:

    Websit

    Support the Show.


    CONNECT WITH WEDDING EMPIRES!

    Want to share your thoughts and connect with fellow wedding enthusiasts?

    • Instagram @weddingempirespodcast
    • TikTok @weddingempirespodcast


    WEDDING EMPIRES PRO
    SUBSCRIBE HERE FOR $9 PER MONTH

    Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire.

    • Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month.
    • Exclusive episodes only for PRO members!
    • Massive template library of tried and tested templates for your wedding business
    • Opportunity to be a guest on the Podcast
    • Network with other wedding professionals worldwide.

    PODCAST TEAM

    • Host: @msjacbowie
    • Host: @ben_connolly_photographer
    • Producer: @mpacreatives

      ...
    Show more Show less
    40 mins
  • Elevating Your Wedding Business: A Deep Dive into ShowIt with Laurel Vines
    Apr 19 2024

    Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.

    In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can optimize their websites to attract and retain clients.

    We delved into the unique features of ShowIt, a user-friendly website builder originally designed for photographers but now used by various creative professionals. Laurel highlighted the drag-and-drop capabilities of ShowIt, making it easy to design without the need for coding. She also emphasized the platform's SEO-friendly nature and seamless integration with WordPress for blogging.

    The discussion then shifted to the importance of branding and storytelling in effective marketing for wedding businesses. Laurel emphasized the need for branding to reflect the values and experiences provided by the business, with a focus on making the ideal client the hero of the story.

    We also explored the role of blogging in enhancing SEO efforts and attracting potential clients. Laurel shared valuable tips on using blogging as a core marketing strategy and leveraging tools like Answer the Public to address common questions and establish expertise in the industry.

    Furthermore, we discussed the benefits of combining ShowIt with WordPress for a comprehensive website solution. Laurel explained how ShowIt allows for easy customization of the visual aspects of the website while retaining the blogging functionality and SEO settings of WordPress.

    To wrap up the episode, Laurel shared her offers for website customization services, including a "website in a week" package for template customization. She also mentioned the importance of mobile responsiveness and SEO optimization in website design.

    Overall, this episode provided valuable insights into leveraging ShowIt for website design, branding strategies for wedding professionals, and the importance of storytelling and blogging in attracting and retaining clients in the wedding industry. Tune in to the Wedding Empires podcast for more expert advice and tips on building a successful wedding busines

    Support the Show.


    CONNECT WITH WEDDING EMPIRES!

    Want to share your thoughts and connect with fellow wedding enthusiasts?

    • Instagram @weddingempirespodcast
    • TikTok @weddingempirespodcast


    WEDDING EMPIRES PRO
    SUBSCRIBE HERE FOR $9 PER MONTH

    Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire.

    • Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month.
    • Exclusive episodes only for PRO members!
    • Massive template library of tried and tested templates for your wedding business
    • Opportunity to be a guest on the Podcast
    • Network with other wedding professionals worldwide.

    PODCAST TEAM

    • Host: @msjacbowie
    • Host: @ben_connolly_photographer
    • Producer: @mpacreatives

      ...
    Show more Show less
    23 mins