Host: Wendy Coulter, CEO of Hummingbird Creative Group

Episode Description: In this introductory episode of "The Hummingbird Effect," host Wendy Coulter shares her journey and the inspiration behind starting this podcast. Wendy, the CEO of Hummingbird Creative Group, has been helping business leaders redefine their brands for over 25 years. This episode sets the stage for what listeners can expect from the podcast, focusing on how small innovations can significantly impact brand valuation and business growth.

Key Points:

• Wendy Coulter's background and experience in brand strategy.
• The concept of brand orientation and its influence on business value.
• The shift from focusing on marketing tactics to building a strong brand orientation.
• The importance of culture, core values, mission, and vision in brand building.
• The Hummingbird Effect: How small, adaptive changes can lead to significant business outcomes.
• Stories and insights that will be featured in future episodes.

Quotes:

• "Your brand is not your marketing; your brand is your culture, who you are, and what your reputation is."
• "Like Jeff Bezos says, your brand is what people say about you when you're not in the room."
• "The Hummingbird Effect helps clients make small tweaks that evolve their brand, attracting more business and increasing value."

Takeaways:

• Understanding the deeper meaning of a brand beyond logos and colors.
• Recognizing the long-term value of brand orientation over short-term marketing ROI.
• Learning how small innovations and strategic branding can enhance business valuation.

Resources Mentioned:

• Steven Johnson's book, How We Got to Now

Call to Action: Subscribe to "The Hummingbird Effect" for more stories, tips, and insights on how to innovate and grow your brand effectively.

Connect with Wendy Coulter:

• Website: Hummingbird Creative Group
• LinkedIn: Wendy Coulter

Tags: Brand Strategy, Business Innovation, Marketing Tips, Brand Orientation, Business Growth