• 'White Men Can't Jump' (1992): The Two-on-Two for Brotherhood Basketball Tournament, sponsored by a Coalition of American Corporations

  • Mar 26 2024
  • Length: 1 hr
  • Podcast

'White Men Can't Jump' (1992): The Two-on-Two for Brotherhood Basketball Tournament, sponsored by a Coalition of American Corporations

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  • Summary

  • What is this, a Masons convention? Jon Kander, Head of Beyond the Bottle Strategy for Gatorade and Dan Kowitz, Founder & CEO of JSB Partnership Consultants help Ross gather up all the bricks from the T.T.B.B.T. sponsorship program to build authentic brand integrations for real-world community events. Plus: How Gatorade meets athletes at the “point of sweat” to solve dry-mouthedness better than sympathy. Sponsored by the Vista View Apartment Complex.
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