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In this video, Noah Wickham delve into the critical rules and regulations Amazon sellers must follow to maintain account health and avoid suspension. He cover key aspects such as understanding account health metrics, shipping performance, customer service, policy compliance, and the serious implications of counterfeit products and false claims.

Learn about Amazon Project Zero, the importance of regulatory compliance, and effective strategies for handling feedback and reviews. Additionally, discover how to navigate suspensions and get your account reinstated. This is a must-watch for all Amazon sellers to stay compliant and thrive on the platform.

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Timestamps:
00:00 - Introduction: Amazon Rules Overview
00:36 - Understanding Account Health
01:14 - Sections of Account Health
01:58 - Shipping Performance Concerns
02:57 - Customer Service Performance
04:15 - Policy Compliance and Violations
06:01 - Project Zero and Counterfeit Items
07:02 - Food and Product Safety Issues
08:18 - Supplements and False Claims
08:57 - Regulatory Compliance
09:53 - Handling Feedback and Reviews
11:11 - Getting Suspended and Reinstated

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