• Why attention matters.

  • Dec 19 2023
  • Length: 25 mins
  • Podcast

Why attention matters. By cover art

Why attention matters.

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  • Summary

  • Is your advertising getting enough attention?

    In this episode, Mike Follett, Managing Director at Lumen Research, joins Ian Whittaker to talk about attention as a vital new metric in campaign planning. In a world of information overload, grabbing a consumer’s attention and maintaining it is becoming increasingly important for advertisers. Find out how the development of innovative research methods, such as eye-tracking technology, is shaping attention into a new currency to be used amongst the advertising industry.

    You can read more about the relationship between attention and priming here.


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