• Trailer
    May 23 2024

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    1 min
  • Calm in the Chaos: Mastering Wildfire Communications
    May 28 2024

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    Navigating chaos with calm.

    In episode one, Tim Conrad interviews Brie Thorsteinson-Ogle, an expert in strategic behavioural communication, about their experiences managing communications during the brutal 2023 British Columbia wildfires.

    Brie discusses the critical importance of building trust, simplifying complex processes, and effectively engaging with communities under duress.

    Together, they explore the power of listening and adapting in crisis situations, emphasizing that every gap identified is an opportunity for better solutions and community healing.

    Listen For:
    04:50 - Simplifying Complex Processes
    08:37 - Building Trust and Credibility
    18:07 - The Power of Listening
    31:19 - Team Support and Psychological Safety

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    Guest: Brie Thorsteinson-Ogle
    Website | LinkedIn

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    50 mins
  • Inferno Insights: PR Strategies from the Frontlines
    Jun 4 2024

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    When wildfires rage, clear communication is the ultimate firebreak.

    In this episode, Tim Conrad sits down with Mike Lupien, a public relations expert, to discuss his experiences during the 2023 British Columbia wildfire season and the infamous 2016 Fort McMurray fire.

    Mike shares his insights on crisis communication strategies, the development of essential reentry guides, and the intricate dynamics within an Emergency Operations Center (EOC).

    Mike emphasizes the critical role of communication in managing public perception and facilitating recovery efforts.

    Listen For:
    02:39 - Fort McMurray Fire Insights
    07:01 - Evacuee Challenges
    13:18 - Reentry Logistics
    21:13 - Recovery Communications Planning

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    Guest: Mike Lupien, APR
    LinkedIn

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    45 mins
  • Crisis Calls: Navigating Remote EOCs
    Jun 11 2024

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    When chaos strikes, communication is key. In this episode of the Wildfires, Floods, and Chaos Communications podcast, Tim sits down with Leila Daoud, an experienced public relations professional, to discuss the unprecedented 2023 British Columbia wildfire season.

    Leila shares her insights on the challenges and benefits of operating in a fully remote Emergency Operations Center (EOC), highlighting the importance of adaptability and clear communication during crises.

    They delve into the complexities of media relations, the evolving role of social media, and the crucial need for trust and transparency in emergency communications.

    Listen For:
    10:10 - The Role of Social Media in Emergencies
    16:31 - Choosing the Right Spokesperson
    20:38 - The Power of Graphics in Communication
    32:27 - Building Trust Before Emergencies

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    Guest: Leila Daoud
    LinkedIn

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    46 mins
  • Crisis on the Ground: Public Outreach and Personal Recovery
    Jun 18 2024

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    From the frontlines of wildfires to the heart of communities.

    This episode dives deep into the gritty realities of disaster communications. Tim Conrad interviews Lloyd Piehl, an experienced information officer, about their harrowing yet impactful experiences during the 2023 British Columbia wildfire season.

    Lloyd shares compelling stories of working closely with firefighters and community members, illustrating the emotional and mental toll of such crises.

    Their discussion covers the importance of public outreach, mental well-being, and the therapeutic role of art in processing trauma. Piehl's unique approach to healing through Lego art therapy provides a fascinating insight into coping mechanisms for those in high-stress environments.

    Listen For:
    02:34 - Life in the Firetruck
    09:37 – The Reality of Disaster Zones
    11:23 - The Importance of Public Outreach During Disasters
    18:31 - From Anger to Healing: Transforming Community Emotions

    Guest: Lloyd Piehl
    Instagram

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    44 mins
  • Voices in the Inferno: Emergency Communication
    Jun 25 2024

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    In the eye of the storm, communication is key.

    In this episode, Tim Conrad and Kendra Stoner discuss the high stakes of emergency communication.

    They discuss the challenges and rewards of managing emergency operations centres (EOCs) during British Columbia's intense 2023 wildfire season.

    Kendra highlights the importance of effective communication, maintaining public trust, and the emotional resilience required for this demanding work.

    The episode underscores the critical role of preparation, strong team dynamics, and the personal commitment needed to support communities in crisis.

    Listen For:
    03:14 - The Hybrid EOC Challenge
    06:02 - Overcoming Burnout in Emergencies
    11:37 - Personal and Professional Detachment
    22:36 - The Importance of Preparation

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    Guest: Kendra Stoner
    LinkedIn

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    38 mins
  • Documenting Disaster: The Power of Preparation
    Jul 2 2024

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    Can strategic planning and empathy transform chaos into order?

    In this episode, Tim Conrad, introduces Michelle Toma, an information officer with expertise in research, analytics, and crisis communication strategies.

    They recount their experiences during the devastating 2023 British Columbia wildfire season, highlighting the importance of humanity, empathy, and meticulous documentation in managing crises.

    Michelle shares her insights on strategic planning, stakeholder relations, and the critical role of business continuity plans.

    Their discussion underscores how turning negative feedback into opportunities for improvement can significantly enhance crisis response and communication efforts.

    Listen For:
    06:47 - Documentation and Accountability
    15:04 - Empathy in Crisis Management
    20:08 - Business Continuity Planning Essentials
    27:54 - Turning Negatives into Opportunities

    See the graphics and documents discussed in this episode
    Documents and images

    Guest: Michele Toma
    LinkedIn

    Connect with Tim Conrad, APR
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    35 mins
  • Connecting in Chaos: PR Strategies from the Frontlines
    Jul 9 2024

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    Disaster communications isn’t just about fighting fires – it’s about connecting communities amidst chaos.

    In this episode, host Tim Conrad discusses the intense challenges and strategies behind managing public relations during the 2023 British Columbia wildfire season.

    Guest Jan Enns delves into her own experiences with evacuation and loss, while highlighting the critical importance of mental health for responders and residents.

    Together, they share valuable insights on how to navigate the complexities of crisis communications, emphasizing the power of empathy, community engagement, and resilience.

    Listen For:
    06:30 - The Butterfly Effect Explained
    14:51 - Developing a Crisis Strategy Amid Chaos
    18:40 - Navigating the Meta News Ban
    25:03 - The Mental Health Impact on Responders

    Guest: Jan Enns

    Connect with Tim Conrad, APR
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    40 mins