Get ready to dive into the world of LinkedIn marketing with the fabulous Louise Brogan! Louise is a LinkedIn marketing guru who transformed her career from running a craft shop to becoming a social media marketing powerhouse. In 2018, she zeroed in on LinkedIn for its massive business growth potential and the sweet lack of competition. Now, she helps clients create killer video content for LinkedIn, proving it’s an ace lead generation tool.

Louise also runs a YouTube channel, 'LinkedIn with Louise,' where she dishes out free resources and reels in potential clients. In this episode, she spills the tea on using YouTube and LinkedIn to skyrocket her business, bringing in leads and clients, including big-shot senior leaders from major corporations. We chat about the magic of optimizing your LinkedIn profile, crafting valuable content, and genuinely engaging with your audience. Louise keeps it real about focusing on the business side and not getting lost in vanity metrics. Tune in for practical advice on leveraging LinkedIn to boost your brand and a peek into Louise’s inspiring journey of building a devoted audience on the platform.

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Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Check out Gigastar at https://gigastar.io/

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Follow Louise at https://www.linkedin.com/in/louisebrogan/

Chapters

00:00 Introduction and Background

03:10 Transition from Craft Shop to Social Media Marketing

07:06 Building a Business and the Role of Video

09:31 Niche Down to LinkedIn: The Power of the Platform

14:15 LinkedIn as the Ideal Platform for Business

20:01 LinkedIn's Unique Value for Professionals

21:23 Using Video on LinkedIn and Business Model

23:19 YouTube as a Lead Generation Tool

25:11 Global Connections through LinkedIn and Video Content

25:40 Using YouTube to Generate Leads and Clients

29:32 Optimizing Your LinkedIn Profile for Success

31:30 Creating Valuable Content on LinkedIn

33:19 Engaging with Others on LinkedIn to Build Relationships

35:16 Avoiding the Distraction of Vanity Metrics

37:42 Leveraging Multimedia Options on LinkedIn

40:07 Being a Different Version of Yourself on LinkedIn

43:25 The Power of Networking on LinkedIn

46:18 Balancing Business Focus and Content Creation

49:38 Building an Audience on LinkedIn

Get ready for some straight talk in this episode as I dive into the crucial topic of setting boundaries and not turning every moment of your life into content. I share my own experiences and the hard-earned lessons I've learned along the way. We'll chat about the importance of focusing on one or two platforms instead of spreading yourself too thin trying to be everywhere at once. I can't stress enough how vital it is to have a healthy respect for your own boundaries and to carve out specific times for your side hustle.

I'll dish out tips on avoiding the mindless social media scroll and suggest some game-changing moves like deleting those distracting apps from your phone. We'll wrap things up with a sneak peek of what’s coming in the next episode and I’d love to hear your thoughts and experiences too. This episode is all about finding balance, staying sane, and thriving as a content creator. Tune in and let's keep it real!

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Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Chapters

00:00 Introduction and Podcast Overview

02:15 The Dangers of Being a Family Vlogger

03:39 Setting Boundaries in Content Creation

06:30 Choosing the Right Opportunities

09:14 Not Everything Needs to Be a Business

10:38 Focus on Quality, Not Quantity

13:23 Establishing Boundaries and Priorities

14:18 Mindful Social Media Usage

15:20 Conclusion and Next Episode Preview

Get ready for an epic chat as I sit down with the fabulous Latasha James, a YouTube powerhouse who’s all about helping freelancers and content creators make bank. We dive into keeping the passion alive in content creation and the wild ride to hitting that full-time YouTube income. We also tackle the highs and lows of sponsorships, the magic of long-term partnerships, and why brands need to respect our expertise. Latasha shares her early blunders, the game-changing power of case studies, and how content creators can offer killer done-for-you services.

I also spill the tea on my own journey, highlighting the importance of alignment in partnerships—choosing those that truly vibe with my audience's needs and budget. We chat about the immense value of networking and building solid industry relationships. I break down my income streams: AdSense, sponsorships, affiliates, memberships, services, courses, and consulting/speaking. Plus, I dish out insights on my email marketing strategy and staying in your zone of genius. And of course, I reveal my exciting future plans, focusing on full-service work and ramping up my speaking gigs. This episode is loaded with tips, inspiration, and behind-the-scenes stories you won’t want to miss!

Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Check out Gigastar at https://gigastar.io/

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Follow Latasha at https://www.youtube.com/@thelatashajames

Chapters:

00:00 Introduction and Overview

03:36 The Importance of Passion in Content Creation

08:39 Journey to Full-Time YouTube Income

11:54 Challenges and Benefits of Sponsorships

19:00 Building Case Studies and Proving Value to Brands

21:50 Positioning as an Expert and Offering Done-for-You Services

24:35 Success Story: Long-Term Partnership with MetraCool

25:23 Alignment in Successful Partnerships

30:32 Diversifying Income Streams

34:18 Simplifying Email Marketing

38:32 Operating Within Your Zone of Genius

42:21 Future Money Moves: Full-Service Work and Speaking Engagements