Get ready to dive into the world of LinkedIn marketing with the fabulous Louise Brogan! Louise is a LinkedIn marketing guru who transformed her career from running a craft shop to becoming a social media marketing powerhouse. In 2018, she zeroed in on LinkedIn for its massive business growth potential and the sweet lack of competition. Now, she helps clients create killer video content for LinkedIn, proving it’s an ace lead generation tool.

Louise also runs a YouTube channel, 'LinkedIn with Louise,' where she dishes out free resources and reels in potential clients. In this episode, she spills the tea on using YouTube and LinkedIn to skyrocket her business, bringing in leads and clients, including big-shot senior leaders from major corporations. We chat about the magic of optimizing your LinkedIn profile, crafting valuable content, and genuinely engaging with your audience. Louise keeps it real about focusing on the business side and not getting lost in vanity metrics. Tune in for practical advice on leveraging LinkedIn to boost your brand and a peek into Louise’s inspiring journey of building a devoted audience on the platform.

Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Check out Gigastar at https://gigastar.io/

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Follow Louise at https://www.linkedin.com/in/louisebrogan/

Chapters

00:00 Introduction and Background

03:10 Transition from Craft Shop to Social Media Marketing

07:06 Building a Business and the Role of Video

09:31 Niche Down to LinkedIn: The Power of the Platform

14:15 LinkedIn as the Ideal Platform for Business

20:01 LinkedIn's Unique Value for Professionals

21:23 Using Video on LinkedIn and Business Model

23:19 YouTube as a Lead Generation Tool

25:11 Global Connections through LinkedIn and Video Content

25:40 Using YouTube to Generate Leads and Clients

29:32 Optimizing Your LinkedIn Profile for Success

31:30 Creating Valuable Content on LinkedIn

33:19 Engaging with Others on LinkedIn to Build Relationships

35:16 Avoiding the Distraction of Vanity Metrics

37:42 Leveraging Multimedia Options on LinkedIn

40:07 Being a Different Version of Yourself on LinkedIn

43:25 The Power of Networking on LinkedIn

46:18 Balancing Business Focus and Content Creation

49:38 Building an Audience on LinkedIn

Get ready for some straight talk in this episode as I dive into the crucial topic of setting boundaries and not turning every moment of your life into content. I share my own experiences and the hard-earned lessons I've learned along the way. We'll chat about the importance of focusing on one or two platforms instead of spreading yourself too thin trying to be everywhere at once. I can't stress enough how vital it is to have a healthy respect for your own boundaries and to carve out specific times for your side hustle.

I'll dish out tips on avoiding the mindless social media scroll and suggest some game-changing moves like deleting those distracting apps from your phone. We'll wrap things up with a sneak peek of what’s coming in the next episode and I’d love to hear your thoughts and experiences too. This episode is all about finding balance, staying sane, and thriving as a content creator. Tune in and let's keep it real!

Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Chapters

00:00 Introduction and Podcast Overview

02:15 The Dangers of Being a Family Vlogger

03:39 Setting Boundaries in Content Creation

06:30 Choosing the Right Opportunities

09:14 Not Everything Needs to Be a Business

10:38 Focus on Quality, Not Quantity

13:23 Establishing Boundaries and Priorities

14:18 Mindful Social Media Usage

15:20 Conclusion and Next Episode Preview

Get ready for an epic chat as I sit down with the fabulous Latasha James, a YouTube powerhouse who’s all about helping freelancers and content creators make bank. We dive into keeping the passion alive in content creation and the wild ride to hitting that full-time YouTube income. We also tackle the highs and lows of sponsorships, the magic of long-term partnerships, and why brands need to respect our expertise. Latasha shares her early blunders, the game-changing power of case studies, and how content creators can offer killer done-for-you services.

I also spill the tea on my own journey, highlighting the importance of alignment in partnerships—choosing those that truly vibe with my audience's needs and budget. We chat about the immense value of networking and building solid industry relationships. I break down my income streams: AdSense, sponsorships, affiliates, memberships, services, courses, and consulting/speaking. Plus, I dish out insights on my email marketing strategy and staying in your zone of genius. And of course, I reveal my exciting future plans, focusing on full-service work and ramping up my speaking gigs. This episode is loaded with tips, inspiration, and behind-the-scenes stories you won’t want to miss!

Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Check out Gigastar at https://gigastar.io/

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Follow Latasha at https://www.youtube.com/@thelatashajames

Chapters:

00:00 Introduction and Overview

03:36 The Importance of Passion in Content Creation

08:39 Journey to Full-Time YouTube Income

11:54 Challenges and Benefits of Sponsorships

19:00 Building Case Studies and Proving Value to Brands

21:50 Positioning as an Expert and Offering Done-for-You Services

24:35 Success Story: Long-Term Partnership with MetraCool

25:23 Alignment in Successful Partnerships

30:32 Diversifying Income Streams

34:18 Simplifying Email Marketing

38:32 Operating Within Your Zone of Genius

42:21 Future Money Moves: Full-Service Work and Speaking Engagements

Get ready for some real talk in this episode as I open up about my recent rollercoaster ride with sponsorships and the hurdles I've faced along the way. I dive into my partnership with adobaro and the tough decision to end that relationship due to personal circumstances. Plus, I share the bittersweet story of my long-standing sponsorship with StreamYard, which is wrapping up because of their recent acquisition. We’ll chat about the vital importance of setting boundaries, knowing your worth, and charging accordingly. And of course, we'll tackle how to stay nimble and adapt to the ever-changing sponsorship landscape. This episode is packed with candid insights and lessons learned—tune in and get inspired to navigate your own sponsorship journey!

Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Chapters

00:00 Introduction: Sponsorship Drama

01:09 Navigating Sponsorship Challenges

08:12 Adapting to Changes in the Sponsorship Landscape

14:06 Building Strong Relationships and Cultivating a Positive Company Culture

16:27 The Bittersweet Goodbye

Get ready for a jam-packed episode as I sit down with Jessica Dante, the fabulous host of Love and London, a YouTube channel that’s a must-watch for anyone visiting London. We dive into Jessica's unique journey as a YouTuber and uncover the clever ways she monetizes her channel. From building a powerful email list to creating digital products, we explore the art of thinking outside the box when it comes to making money. Jessica opens up about launching tours and experiences and the tough times she faced during the COVID-19 pandemic. Jessica shares her adventures as a travel content creator, including how she navigated financial hurdles, dealt with legal threats, and found creative income solutions. We reminisce about Jessica’s most successful moments, like landing a major sponsorship and the booming success of her London itineraries. Jessica and I break down her diverse income streams—courses, digital products, sponsorships, AdSense, affiliates, and site advertising—and stress the importance of having a solid website to support your content and monetization efforts. Plus, Jessica spills the beans on her exciting plans to expand her business to Paris. This episode is packed with real talk, inspiration, and actionable tips you won't want to miss!

Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Follow Jessica at http://t.ly/wX3x4

Chapters

00:00 Introduction and Overview

03:02 Love and London: Creating Travel Content for Visitors

06:13 First Taste of Income: AdSense and Digital Products

09:46 Driving Traffic: Browse, Suggested Videos, and Search

14:30 Monetization Strategy: Focus on Email List, Not Subscribers

16:18 Building an Email List: The Key to Monetization

22:38 Financial Struggles During COVID-19

23:30 Navigating Financial Challenges

28:48 Successful Financial Moments

29:44 Diversifying Income Streams

33:27 The Role of a Website

44:14 Expanding Business to New Locations

Get ready for a deep dive into the world of marketing with Fab, the brilliant founder of Alt Marketing School, on this episode of the Women of YouTube podcast. We cover everything from staying relevant in a fast-paced industry to keeping up with the ever-changing marketing landscape and truly connecting with your audience. Fab takes us through her incredible journey in the marketing world and how she brought Alt Marketing School to life. We chat about the crucial importance of finding your audience and creating content that genuinely resonates with them. Looking ahead, we explore the future of marketing, highlighting the rise of vlogs and the undeniable power of storytelling. Fab wraps up the episode with some empowering advice for women creators, reminding us all that we are enough and we're doing great. It's a must-listen for anyone looking to up their marketing game and stay inspired!

Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Follow Fab at http://t.ly/JLIyA

Check out Alt Marketing School at https://www.youtube.com/@altmarketingschool

Chapters

00:00 Introduction

13:22 Staying Relevant and Keeping Up with the Changing Landscape

29:29 The Future of Marketing: Vlogs and Storytelling

39:06 You Are Enough and Doing Great in Your Journey as a Creator

Get ready to be inspired in this powerhouse episode as I chat with the incredible Get ready to be inspired in this powerhouse episode as I chat with the incredible Susanna Reay, a fearless business coach and content creator. Susanna takes us on her personal journey of conquering her fear of being on camera and building a thriving online business. She shares how diving into video content transformed her business and skyrocketed her confidence. We dig into the importance of finding your tribe – those business buddies who offer unwavering support and keep you accountable. Susanna dishes out golden nuggets of advice for creators on staying motivated and keeping it real in your content. If you’re ready to step up your game and embrace your authentic self on camera, this episode is your go-to guide!

Susanna Reay is an award-winning online business mentor, coach, speaker and author who’s been bringing clarity, focus and structure into small businesses and entrepreneurial start-ups for over 20 years. Susanna brings a unique perspective informed by her training in business strategy and design, her life-long interest in psychology and strengths as an introverted online business builder. Her courses, book and mentoring have been the catalyst for growth for clients who’ve integrated Sparkle Frameworks® into their business.

Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Have you ever thought about growing your brand globally? Finding the tools and know how to expand globally is now right at your fingertips with adobaro. Adobaro has built a one of a kind relationship with Chinese social networks and a seamless AI tool allows you to grow in new markets and start earning from the start with their one of a kind relationship allowing you to qualify for creator funds instantly.

Get started with adobaro today at https://home.adobaro.com/

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Follow Susanna at http://youtube.com/@SusannaReay

Chapters

00:00 Introduction and Overview

02:03 Overcoming the Fear of Being on Camera

08:44 Dealing with Negativity and Building Confidence

15:46 Struggles and Challenges in Video Creation

25:02 Advice for Staying Motivated and Authentic

30:17 The Importance of Support and Accountability

34:05 Conclusion and Final Thoughts

Get ready for an epic deep dive into the world of trend prediction and content creation, because in this electrifying episode, I sit down with the phenomenal Coco Mocoe, a trend predictor and marketing powerhouse. Join us as Coco unveils her fascinating journey into the creator economy and spills the tea on her secret sauce for predicting trends. We're talking about what makes content go viral and dishing out invaluable advice for content creators itching to make their mark. Coco doesn't hold back as she spills the beans on her income streams from consulting gigs and speaking engagements. But wait, there's more – we delve into Coco's captivating show, 'The Middle Row with Coco Moco,' where she takes viewers on a cinematic journey with music artists in a movie theater setting. From dissecting Coco's YouTube show, 'The Cinephile Circle,' to unpacking the importance of diversifying platforms and peering into the future of social media, this conversation is a goldmine of insights and inspiration. Coco even shares her predictions on upcoming trends for creators and brands, including the potential removal of public metrics on platforms like Instagram and TikTok, and the resurgence of written content. If you're ready to embrace failure, push your boundaries, and carve your unique path in the ever-evolving world of content creation, this episode is your ultimate guide!

Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠

Follow Coco at http://t.ly/Rq6QZ

Check out ‘The Middle Row w Coco Mocoe’ at https://www.youtube.com/@CocoMocoe

Chapters

00:00 Introduction to the Women of YouTube Podcast

01:08 Taking a Break and Enjoying Life

01:29 Interviewing Coco Moco: A Trend Predictor

05:26 Making Money as a Creator: Consulting, Speaking Events, and Brand Deals

09:11 The Factors that Contribute to Virality

11:35 Refreshing Old Accounts and Changing Niches

15:16 Making Money as a Creator: Consulting, Speaking Events, and Brand Deals

22:45 The Process of Creating a YouTube Show and Income Opportunities

30:33 The Potential Removal of Public Metrics on Social Media Platforms

36:36 The Rise of Substack and the Resurgence of Written Content

44:03 Embracing Failure as a Crucial Part of the Creative Process

45:21 Creating Content You're Passionate About and Embracing Failure