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Womenpreneur Asia

By: Krista Goon
  • Summary

  • Womenpreneur Asia is a show for women entrepreneurs in Asia to share what they know with other women who aspire to be entrepreneurs.

    It's about the gritty yet inspiring stories, the little-known struggles and the much-talked about sweet success of being an Asian woman in business across Asia.

    Womenpreneur Asia is created and hosted by Krista Goon who is a Malaysian entrepreneur, author and marketer. All episodes are sponsored by Redbox Studio.

    2020 WomenpreneurAsia
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Episodes
  • Coach Wendy Wong, Managing Partner of Petadiri Leadership, Malaysia
    Jul 18 2024

    Today’s episode is with a Malaysian entrepreneur, Coach Wendy Wong.

    Wendy is the Managing Partner of Petadiri Leadership and a Leadership Performance Coach in Malaysia.

    She was a high flyer with a tonne of corporate experience in finance and HR.

    When she decided to start her own business as a coach, she hired a coach to help her strategize. Her coach had advised that she would take at least 3 years to get stabilized in her business but she thought she could do it in 6 months.

    You are in for a treat today if you’ve always wanted to know the nitty-gritty about starting a business.

    What is it really like? And while today’s episode is about a coach in her coaching business, it’s universally applicable to any business.

    We spoke about the loneliness of being a solopreneur and also the surprises that Wendy encountered when she left her corporate role and became a coach.

    We dug into her strategies and recommendations about starting a business if she could do it all over again.

    We discussed the internal conflicts she had because as she said, when she left corporate, she left behind a lucrative paycheck only to start from ground zero as she only began her coaching training the week after she left her job.

    In her own words, she was “all in” and completely committed to the art and craft of coaching but it still took time to build up her business.

    Her own coach remarked that it would take at least 3 years to fully stabilize the business but she was confident she could do it in less time.

    This episode is a must-listen if you’re thinking of starting a business but more importantly, how you can prepare your own ‘runway’ before your takeoff.

    Coach Wendy Wong shares how you can ensure your takeoff doesn’t have to be rocky and what you can do to avoid the bumps!

    Please enjoy today’s episode with Coach Wendy Wong.

    ​​This episode is sponsored by Redbox Studio.

    Get the full show notes on Womenpreneur Asia.

    If you'd like to work with me, check out this page.



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    1 hr and 7 mins
  • Afi Sulaiman, Artist & Illustrator, Malaysia
    Jul 11 2024

    In today’s episode, we meet Afi Sulaiman, a digital artist and illustrator in Malaysia.

    I was introduced to her by Michelle Yeo of Dandy as Afi and Dandy were collaborating. Michelle was a former guest of mine on this podcast and she knew that I would be open to meeting

    Afi. If you’d like to check out Michelle’s episode where she talks about starting her restaurant business, look for Ep 11 in Season 2.

    Afi is a millennial who was dabbling with digital art when she was in her gap year. At that time, she was undergoing mental health issues and looked towards art as a form of therapy and self-expression.

    Little did she know that this path would propel her into the limelight and now she is a commissioned artist who works with corporate companies, small businesses and individuals.

    In this episode, Afi and I speak about:

    • her journey as an artist and illustrator,
    • gaining fast fame on Instagram and getting full community support,
    • how she deals with pro bono requests for her art and illustrations,
    • her own mental health experiences
    • how she prices her art,
    • how she determines which clients are a good fit for her and
    • what she thinks of art as a business and how she works at her business.

    I believe you will enjoy this episode if you love art and business!

    This episode is sponsored by Redbox Studio.

    Get the full show notes on Womenpreneur Asia.

    If you'd like to work with me, check out this page.




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    1 hr and 2 mins
  • Karen Tan, Founder of Menoplus, Malaysia
    Jul 4 2024

    In today’s episode, we meet Malaysian entrepreneur Karen Tan who is the founder of Menoplus based in Penang, Malaysia.

    Juggling her business, taking care of her family and caring for elderly parents while navigating menopause led her to a dark place. She also experienced a slew of medical problems - from itchiness to hot flushes, coupled with frustration and sleepless nights.

    But from the depths of despair and a desire to figure things out came an "aha!" moment, a turning point that ignited a mission: to empower women on their own perimenopause and menopause journeys.

    Karen is optimistic and hopes that through her work, she can offer support, encouragement and help to other women who are facing menopause, the very same support that she was searching for when she was undergoing menopause.

    Through her workshops, she hopes to have more open conversations with women who are going through mid-life.

    So if you’re heading towards menopause, this is the episode for you.

    Subscribe to our Youtube channel

    Get all the show notes at our website.

    This episode is proudly brought to you by Redbox Studio.



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    54 mins

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