In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers practical advice you can start implementing right away.

Listen to the full episode to hear:

• How to apply incremental validation to build successful funnels and launch products.
• Proven strategies to ensure each step in your process is validated for success.
• The importance of understanding customer demands at every stage.
• Practical tips for optimizing your marketing strategies with incremental validation.

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.

Listen to the full episode to hear:

• Discussing the challenges of engaging online audiences
• Balancing between appearing too corporate and too casual
• Emphasizing the power of authenticity, controversy, and honesty to drive engagement
• Offering details on a free training to help entrepreneurs scale their businesses through effective sales funnels

FREE Resources to Grow Your Online Business:

• The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.

Listen to the full episode to hear:

• The reasons and context behind changes in course pricing over the years.
• Strategies for effectively pricing digital products.
• Insights from initial failures to successful six-figure strategies.
• Tips on incremental validation, audience engagement, and balancing value with affordability.

FREE Resources to Grow Your Online Business:

• 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method/
• How I Turned my $29 Online Course into a 6-Figure Success: https://www.gillianperkins.com/100k-workshop-registration-page
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins