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Ready to create content that genuinely connects with your audience and builds lasting trust?

In this episode with Tara McEwen, we explore how to develop meaningful and strategic content that goes beyond promoting your services. We focus on sharing what drives you, why you love your work, and how your values can resonate with your audience.

You’ll learn how to:

✏️ Craft value-based content that builds trust and credibility with your audience.
✏️ Seamlessly integrate editorial content that naturally leads to interest in your services.
✏️ Position yourself as an expert and thought leader by focusing on inspiration, advice, and storytelling.

Tara shares her proven strategies for creating content that not only highlights what you do but why you love it and the impact it has.

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Meet Tara

Tara McEwen is an award-winning producer and media consultant who teaches business owners and thought leaders how to elevate their media and messaging. She believes everyone has a story worth telling, all they need is the right skills and guidance to tell it effectively and to a broader audience. She lives in Toronto with her rescue dog Pearl.

Website: https://www.mcewenmedia.ca/
Instagram: https://www.instagram.com/mcewenmedia/

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💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!

Connect with Lindsay
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Your digital course is amazing, so why the heck isn’t anyone buying it? 😩

If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.

In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix it.

In This Episode, We Cover:

💔 You Might Not Be Ready to Create a Course Yet

• The myth of “overnight success” (Hint: It takes longer than six months!)
• Why skipping the dirty work (aka real-world experience) sets you up for failure
• The reality of building a sustainable, profitable business before going digital

💔 You Haven’t Spent Enough Time on Market Research

• Why identifying a problem isn’t enough—you need proof that people will pay to solve it
• The most effective (and fastest!) way to validate your course idea
• How working one-on-one or in small groups can unlock game-changing insights

💔 Your Sales Funnel Has a Leak

• How to tell if your sales funnel is the problem
• The #1 mistake most entrepreneurs make when warming up leads
• Why it takes time (and trial & error) to create a funnel that actually converts

Resources I mentioned

Blog: 3 Shocking Reasons Your Digital Course Isn't Selling

This Brand is Female

Birch Babe

💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!

Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube | Blog

Send us a text

This Week We're Slowing Things Down!

In a world that glorifies hustle, what if the key to success is actually slowing down?

Building a business doesn't have to mean burnout, stress, and non-stop hustle. Instead, slow entrepreneurship helps you create a business that aligns with your lifestyle, goals, and energy—without sacrificing your well-being.

In this week's episode, join Lindsay for a deep dive into:

• What slow entrepreneurship really means and how it can transform your business and life.
• Why the pressure to grow fast is overrated and how sustainable growth leads to long-term success.
• Practical steps to embrace slow entrepreneurship and build a thriving business at your own pace.
• How working smarter (not harder) helps prevent burnout and creates a business you actually enjoy.
• The mindset shifts you need to break free from hustle culture and stay focused on what matters.

Resources Lindsay mentioned:

• Ick-Free Sales Membership
• Ick-Free Sales System
• Carl Honoré – In Praise of Slow
• Arianna Huffington on Redefining Success
• Podcast: Lisa Michaud | It Takes A Village To Build A Business With Lisa Michaud
• 2025 Vision Board Party
• Blog: 3 Steps to Time Blocking So You Can Make More Money This Week
• Big Bold 2026

💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!

Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube | Blog

Send us a text

This Week We're Getting Reflective!
We say no to things that aren't for us so that we can say yes to the things that are. Even though you can do something, is it what's right for you right now? Does it fit with your goals? With your lifestyle? Is it something you even want to do?

In this week's episode join Lindsay for a journey into self-reflection on,

• How rest years can lead to rediscovering your purpose
• Why saying yes to everything is the fastest route to discovering what is and isn't right for you
• How saying no will lead to faster business growth and less burnout (even when you really want to say yes)
• What it means to feel unencumbered and how you can make 2025 a less restrictive year in business and life
• Embracing your inner misfit: Why waste energy trying to fit in when you were born to stand out!

Resources Lindsay mentioned:
Fantastical Fatty on TikTok
Rachel K Albers
Neurodiverse Entrepreneur Summit
Danielle LaPorte
Shop Talk with Lindsay
Last month's Shop Talk replay

💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!

Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube | Blog

Send us a text

You ever notice you join some people’s email lists and genuinely feel like part of a community and then you join others and you just feel like a mark?

I’ve been noticing an influx of emails in my own inbox recently that have no regard for me as a person and seemingly no interest in me as a member of their community.

We’ve all been there.

We’re getting one, sometimes two, emails per day pushing … pushing … pushing.

And the stories they share are out of this world. The advice they give is totally generic. And the way our heart rates rise or the shame gets triggered within. We’re practically having a panic attack.

(No? Just me?)

It’s one of the biggest reasons new entrepreneurs avoid email marketing. After all, who the heck wants to feel like an email predator, alienating their subscribers, or pressuring them to buy now or unsubscribe?

(Can you tell I’m fired up today?)

Let's talk about the difference between using your email list to build a community vs. using your email list to pressure people to buy and not seeing your subscribers as anything but a dollar sign.

Bonus Materials

• YouTube: How to Build Your Email List In 5 Super Simple Steps
• Workshop replay: Lead Magnet Love
• Blog: Stop Sweating Your Lead Magnet and Focus on THESE 3 THINGS Instead

About Lindsay
Lindsay Johnson, aka The Radical Connector, is an ick-free sales & marketing coach with over 20 years of experience teaching service-based entrepreneurs how to get their business in front of the people who are already looking for you (with money in hand) and make it clear and easy to buy from you! Their step-by-step sales & visibility formulas take you from burning out on busy work to making excellent money for your brilliance ... with way LESS work!

Free Sales Scripts
Get Lindsay's Ick-free Sales Scripts for 45 consent-based questions to help you get the sales conversation started!

💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!

Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube | Blog

Send us a text

How Feeling Your Feelings Leads to a Stronger Brand Identity!

Episode 31 with Keka DasGupta, The Art of Life-ing

Are Your Feelings Guiding You to a More Authentic Expression of Your Brand?

Listen in as Keka shares her journey and insights gained from over two decades in the PR and marketing industry including the importance of recognizing your personal value to give your best to yourself and others.

We explore the concept of feeling your feelings and allowing them to guide you to show up authentically in your business and the significance of embracing emotions as a tool for genuine self-expression in the entrepreneurial world.

Powerful Tidbits Keka Shared in This Episode...

• How brands can fully embody their magic and stand proudly in their identity and mission
• Insights into the strategies that businesses can adopt to authentically connect with their audience and leave a lasting impact
• Why gratitude for yourself is essential to your identity and sense of self-worth
• 3 tips on how to cultivate a sense of gratitude starting today!
• Practical strategies for entrepreneurs to work on enhancing their self-worth
• Discover the role of connecting to one's identity in the pursuit of a fulfilling and purpose-driven life
• Insights into the concept of living life on purpose and how it can transform your entrepreneurial journey

"Every emotion we feel has a purpose, it serves a purpose. And quite often, if we're feeling anger or sadness or frustration or pain, that is the conduit towards bigger growth, bigger opportunities change"

- Keka DasGupta, The Art of Life-ing

Check Out All the Goodies We Talked About...

👉Keka's Website: The Art of Life-ing

👉Keka's TEDx Talk: Why We Are Practicing Gratitude All Wrong

👉 Do You F*cking Mind Podcast

👉 Book: Let it Be Easy by Susie Moore

About Keka
Inspiring You to Live YOUR Life!

For 24 years, Keka worked in the PR and marketing industry with clients such as Di

💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!

Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube | Blog

Send us a text

Do What Works and Ditch the Rest!

Episode 30 with Amanda Laird, slow & steady studio

Content Marketing Works Best When It's Something You Love to Do!

How do new entrepreneurs leverage the power of digital marketing to increase their visibility and get their brand in front of their future customers without drowning in the sea of content creation currently sweeping social media apps like Instagram, TikTok, Facebook, Twitter, LinkedIn and Threads, PLUS SEO searchable content on Google like Blogs, YouTube videos and Podcasts, PLUS email marketing to their email subscribers?

Oh, and should I mention that content marketing is not enough if you're not pairing it with a clear, systemized sales system?

Eesh! Content marketing and sales funnels can quickly overtake your entire work day and in the end there's no guarantee it'll convert strangers into happy, paying customers.

Fear not!

Amanda Laird, founder of slow & steady studio, is coming in with some hot takes on how to do "Just Enough" content marketing to make it count ... including how to focus on only doing what lights you up most!

Powerful Tidbits Belinda Shared in This Episode...

• Beware of bad advice for solopreneurs just getting started on their content marketing strategies
• How not to hide behind content marketing instead of putting yourself out there and getting up close and personal with your market
• Why you MUST start connecting your marketing efforts to a sales funnel or system
• Getting clear on whether you want 10,000 followers or $10,000 per month
• Why you gotta look at your content marketing metrics to know what's working and what's not
• The difference between influencers who get paid to create content and entrepreneurs who get paid for their products and services
• Visibility matters ... but only if you love doing it!
• Why you need to stop conflating Your Analytics with your self-worth
• How entrepreneurship forces us to confront our own enoughness
• There's no one-size-fits-all magic marketing formula (and if someone is selling you one, run!)

Check Out All the Goodies We Talked About...

👉Free Just Enough Marketing Planner!

👉

💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!

Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube | Blog

Send us a text

(And how to get out of your own way!)
Episode 30 with Lindsay Johnson, The Radical Connector

Video marketing is one of the most underused content marketing tools for getting new customers!

Whether you're using short-form videos like TikToks and Instagram Reels, long-form videos like YouTube or courses, or my personal favourite, automated videos in your list-building funnels, sales funnels, or client onboarding process ... video marketing is essential to faster growth and a bigger wow factor with potential clients!

But ... none of that matters if new entrepreneurs are stuck in their heads and letting fear stop them from showing up on camera.

You have brilliance inside you begging to be brought to life on camera but there are some annoying fears holding you back ... and it's time to get over them so the world can see you shine!

Powerful Tidbits Lindsay Shares in This Episode...

• How overwhelm plays a bigger role in blocking your creativity with videos than you realize
• #1 hack for generating video content your audience and customers actually WANT!
• How to get past your tech fears and embrace being a beginner
• Tips for building up your confidence on camera (and giving yourself permission to be awkward and stiff in the beginning)
• Lindsay's super simple 5-step framework for structuring your videos that will 10x the speed with which you can create kickass content!

"Overwhelm has a sneaky way of tricking our brains into putting ourselves last or believing we can't do scary things."

- Lindsay Johnson, The Radical Connector

Check Out All the Goodies We Talked About...

👉Video Marketing Made Easy Workshop: September 14 or 16

👉Lindsay's new tattoos!

👉Instagram Live Replay: Top 5 Fears Stopping You From Making More Videos

👉Blog: Top 5 Fears Stopping You From Making More Videos

About Lindsay

Teaching Newbies How to Be Rockstar Entrepreneurs!

Lindsay's goal is to get you making oodles of money in your business in the shortest amount o

💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!

Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube | Blog