Worth Every Penny Joycast  By  cover art

Worth Every Penny Joycast

By: Sarah Petty
  • Summary

  • How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way. Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny. You can find Sarah Petty at: www.joyofmarketing.com www.instagram.com/sarah.petty www.facebook.com/thejoyofmarketing
    Sarah Petty | Joy of Marketing
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Episodes
  • #220: Why Selling From Your Own Wallet Is The Kiss of Death
    Jul 16 2024

    If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it’s time to examine your relationship with money.

    The second I started pricing my photography, I fell into the number one “danger zone” pitfall possible… and that kept happening until I figured out a few key things.

    Today, I’m going to share the money perspective shifts you need to keep in mind so you can avoid my mistakes and start REALLY charging what you’re worth.

    If you want to understand what happens in our minds when we’re pricing our products and communicating those prices to clients, hit play, and let’s dig in!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-220

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

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    28 mins
  • #219: Pet Photographer Claire Sold $4,000 of Photos & Made More Than Her Monthly Income From Any Job She's Ever Had. Here's What She Did.
    Jul 9 2024

    If in-person sales or talking on the phone with a potential client freaks you out, you aren’t alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley.

    Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them over!

    Claire knew there had to be a way to make more money and impact as a photographer. So she took a move to a new city as a way to revamp her business… even though the in-person sales aspect scared her!

    Tune in to hear how she:

    • Booked her first “Julie” in a new city–without ever telling her what she did!

    • Decided to stay focused on animal photography rather than branching out to families.

    • Dealt with the nerves she had around in-person sales and talking on the phone to potential clients.

    • Talked to her partner about making the jump into Boutique Breakthrough.

    • And more!

    If you want to learn how Claire went from making $700 in 6 months to an almost $4,000 sale, hit play and get ready to feel inspired!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-219

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    Show more Show less
    24 mins
  • #218: Business Not Growing? 5 Things You’re Overlooking
    Jul 2 2024

    If you’ve ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you!

    Today I’m diving deep into five things you can do as a creative to be head and shoulders above everyone else in your area.

    Spoiler alert: If you’re missing any of these five elements, you’re also missing out on a client relationship that could be even stronger (and risking your entire business).

    Tune in today to learn:

    • How to stand head and shoulders above your “competition”

    • How I respond to missing deadlines in my business

    • How I let a client know if there is an issue with their order

    • How I have my team navigate any problems that arise with a client

    • And more!

    So if you want to stand out and serve your clients at the highest level, hit play and take a page right out of my business handbook.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-218

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    Show more Show less
    19 mins

What listeners say about Worth Every Penny Joycast

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Sara freaking petty ❤️

I honestly have always seen videos or advertisment of Sara it was when i actually heard her podcast that i felt like she got me. Especially with this photography business industry. There are Soo many ups and downs in this business and she is truly a ray of Sunshine.

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Excellent

Informative, entertaining, and relatable. I've only listened to a few episodes so far, and it's already given me some great motivation and ideas to apply to my photography business!

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Spot on!

I have also worked in Marketing for over a decade and have just started my own photography business last year. This podcast helps you get back to the basics and chart a course for success - even if you think you already know the way. Can't wait to do some of Sarah's free courses!

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Amazing

Amazing!

This podcast absolutely changed my life, and is giving me the confidence to leave my full time jobs and work for myself full-time!!

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Amazing

Sarah is teaching me so much! I'm on a marathon listening to all the episodes!

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Motivating and Encouraging!

Worth Every Penny was just what I needed! Motivating and encouraging, but most of all REAL! Every photographer needs this, no matter if they are a veteran or a newbie!

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So informative, so inspiring, so relatable.

I loved these podcast. Sarah's so inspiring. I bought the book Worth Every Penny.

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