Worth Your Salt  By  cover art

Worth Your Salt

By: Salt Marketing
  • Summary

  • The health and wellness space is expanding rapidly, and keeping up can be a challenge. Join Salt Marketing every week for the latest holistic and sustainable marketing strategies that will help your business grow. Worth Your Salt is designed to provide insight into what’s working now for wellness providers, including candid interviews with industry experts, practitioners, speakers and more! Whether you’ve been providing services for decades or you’re just getting started, Worth Your Salt delivers exactly what you need to know now.
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Episodes
  • Tangible Retargeting: Turn Online Visitors Into In-Person Clients
    Jul 25 2024
    Even if you've done all the right things to drive visitors to your website, converting website visits into actual customers can be an ongoing struggle. I sat down with Brent Nygard from Celebration Marketing to uncover a game-changing solution to this very problem. His company, Celebration Marketing blends old-school direct mail with digital marketing savvy to turn online visits into in-person customers for brick-and-mortar wellness practices. Brent's journey into this space is nothing short of fascinating, and he's armed with incredible stories on how this strategy is revolutionizing customer engagement, particularly in the wellness industry. We'll be swapping tales about successful campaigns, deciphering which metrics truly matter, and exploring how this approach elevates the overall customer experience.From staying ahead of consumer behavior shifts to navigating technological advancements, Brent offers a treasure trove of insights that you simply can't afford to miss, especially if you're in the wellness business. Trust me, this laid-back chat is packed with nuggets of wisdom that will leave you inspired and ready to take your marketing game to the next level!What You Will Learn:Bridging the gap between online interactions and real-world connections;Gaining a competitive advantage by building face-to-face trust;Running successful tangible retargeting campaigns, understanding crucial metrics, and enhancing your overall customer experience; andHow Celebration Marketing stays ahead of the curve in adapting to changes in consumer behavior and technological advancements.Timecode Guide with Highlights:02:11 Brent's background and journey with Celebration Marketing03:01 The evolution of Celebration Marketing from shared envelopes to targeted direct mail04:21 The challenges and successes of early direct mail marketing06:01 Combining direct mail with digital marketing for better engagement08:31 Success stories and examples of effective retargeting campaigns10:11 Details of the retargeting process and how it works11:01 Increasing customer engagement through personalized direct mail13:01 Direct mail in a digital world14:31 Combining direct mail with digital marketing efforts16:01 Key elements of a successful retargeting campaign for wellness practitioners17:31 Importance of quality data and personalized messaging19:01 Metrics that matter in evaluating the success of direct mail campaigns20:31 Enhancing customer experience with personalized direct mail22:01 Ethical considerations and consumer perceptions of data use23:31 Staying ahead of the curve with innovative direct mail strategies25:01Scalability and market research potential of direct mail campaignsBridging the Digital and Personal Interaction Gap in Health and Wellness MarketingHealth and wellness practitioners often rely on personal interactions and tangible results to build trust with clients. However, digital presence through websites, social media, and emails is crucial for attracting new business. Brent Nygaard, owner of Celebration Marketing, shares how blending digital intelligence with traditional direct mail can convert fleeting online interactions into lasting impressions, enhancing customer engagement and driving tangible results.Brent Nygaard's Journey and the Evolution of Celebration MarketingBrent Nygaard, with three decades of hands-on marketing experience, discusses his journey in the industry and how Celebration Marketing evolved from shared envelope advertising to targeted direct mail campaigns. Initially working with brands like Valpak, Brent encountered challenges in proving ROI and client retention. The shift to personalized direct mail, especially for birthdays, provided measurable results and consistent customer engagement.Combining Direct Mail with Digital MarketingCelebration Marketing identifies website visitors and retargets them with personalized physical mailers. By integrating digital tracking with traditional direct mail,
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    Less than 1 minute
  • How To Scale Your Wellness Business
    Jul 11 2024
    Today, people are focusing on their well-being and longevity more than ever... which means the health & wellness the marketplace has become really crowded. Like you, every practitioner is looking for effective ways to scale, and in this episode of the Worth Your Salt podcast, host Jennifer Orechwa helps you discover actionable strategies to expand your reach, impact, and profitability - without compromising your authenticity.Jennifer welcomes a true visionary in the wellness industry, Cate Stillman. With a rich tapestry of experience as an entrepreneur, Ayurvedic practitioner, and certified yoga teacher, Cate has been at the forefront of guiding individuals towards optimal health and wellbeing since 2001. As the founder of Yoga Healer.com and Yoga Health Coaching, she has cultivated a vibrant global community of wellness enthusiasts eager to elevate their personal and collective wellness. With a wealth of knowledge distilled from years of dedicated practice and study, Cate is uniquely positioned to share invaluable insights on how YOU can scale your wellness business. Get ready for transformative wisdom that will help you unlock the secrets to thriving in the ever-evolving landscape of wellness!In this episode, you'll learn:How to identify scalable opportunities within your wellness practice.Strategies for expanding your reach and impact while maintaining authenticity.Tips for optimizing profitability and sustainability in your wellness business.Insightful guidance on navigating the challenges and opportunities of the evolving wellness industry.Tune in to this enlightening conversation with Cate Stillman to discover the keys to taking your wellness business to new heights!Resources:WellnessPro Academy - Save $600 with code BESTOFFERThe Ayurvedic ExperienceYoga Healer on Instagramhttps://catestillman.com/
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    24 mins
  • Getting Out of Your Comfort Zone to Engage With Your Audience
    Jun 27 2024
    Our comfort zones may feel like cozy cocoons, but what if breaking free could lead to deeper engagement with your prospective clients? On this episode of Worth Your Salt, we're talking about how you can overcome your hesitancy to connect with strangers to build meaningful connections and genuine community interactions. And who better to guide us through this journey than MK Stahl, the dynamic force behind audience engagement at Fit Body Boot Camp. As the Community Manager for over 250 Fit Body locations, MK is not only the voice of the people but also the face of the organization. From her humble beginnings as a dedicated member to her influential leadership role, MK's journey is a testament to her passion for health, fitness, and empowering others to be their best selves. With her unparalleled expertise in balancing motherhood and entrepreneurship, MK brings a wealth of experience and insight to the table, making her the ultimate guide for this exploration into intentional community building.Step outside your comfort zone and discover the transformative power of authentic engagement with your audience! In this episode, you'll learn:Strategies for stepping outside your comfort zone to engage more deeply with your audience.Tips for creating meaningful connections and fostering genuine interactions.How to navigate the territory of authentic engagement without fear or hesitation.The importance of building bridges and sparking conversations to create spaces where everyone feels seen and heard.Resources:Learn About Fit Body Boot CampConnect with MK Stahl on LinkedInLearn more about MKEngage With The Fit Body Boot Camp Community
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    34 mins

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