Great health copy ain’t about “literary genius.” Or slick salesmanship.

High-converting health promos are not about “rushing to the words.” Instead…it's about understanding your audience first so you can start giving them exactly what they need!

Why? Because you can’t sell the solution to your customers' problems if you don’t understand exactly what they struggle with in the first place.

Remember: Nobody cares about technical jargon. They want to know what’s in it for them. Instead of saying “lose 10 lbs with our proprietary formula”,say “nature’s secret fat-melting herbs can help you drop up to 10 lbs within 10 days or less.”

Let’s dive deeper into this health copywriting lesson as we talk shop with Chetan Virhia, a direct response marketer, copywriter, and specialist in the health and beauty industries.

Listen now and discover how to write better health promos that tap into key emotions through stories and paint vivid pictures of the solution…

And how to use big ideas which show how your product can transform their lives.

_______Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.

Podcast Guest Liability: Hiring Disclaimer______

If you choose to contact podcast guests of the Authority Marketing Blueprint, you can do so solely at your own risk and under no circumstances shall we have liability for any business conducted with podcast guests. Jon Reyes, the Authority Marketing Blueprint, and Profit Ink LLC make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information provided by our podcast guests.