Episodes

  • S4 Ep2: Meet David Keene, Chief Marketing Officer, Europe at Wipro

    S4 Ep2: Meet David Keene, Chief Marketing Officer, Europe at Wipro
    Apr 16 2024
    In the second episode of season 4 of distillery Sessions, our founder Steve Wheen chats with David Keene, European CMO of tech giant Wipro. David reveals his inspiring journey to becoming a CMO and shares his insights into the world of B2B marketing.

    We discuss:
    • Customer-centricity: Putting the customer at the core of your marketing
    • Agile marketing: How a software development mindset can elevate your campaigns
    • Content marketing in a noisy world: Why quality should always trump quantity
    And of course, any topical discussion couldn't avoid AI!

    If you're a marketer looking for actionable strategies and expert advice, don't miss this episode!

    Follow David on LinkedIn:
    https://www.linkedin.com/in/davidkeenex/

    Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery
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    24 mins
  • S4 Ep1: Meet Efrain Ayala, Global Creativity & DEI Director at Reckitt

    S4 Ep1: Meet Efrain Ayala, Global Creativity & DEI Director at Reckitt
    Nov 30 2023
    From judging at Cannes Lions to the gender pain gap to the WFA's 12-step creative process...our first episode in series 4 is chock full of insights.

    Settle in and enjoy the first episode in our latest series of distillery sessions and get involved on social - #distillerysessions

    Connect with Efrain on LinkedIn here.

    Learn more about the WFA and download the whitepaper here.

    See My Pain - https://www.nurofen.co.uk/see-my-pain/

    Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery
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    37 mins
  • Building customer trust - the key to successful customer advocacy

    Building customer trust - the key to successful customer advocacy
    Nov 23 2023
    Building trusted relationships is one of the lynchpins of securing customer loyalty. But how do you create genuine trust?

    Here's a recording of our key-note panel at the recent Customer Marketing Summit in San Francisco.

    Our panelists include:
    • Joshua Zerkel, Head of Global Engagement Marketing (Community), Asana
    • Allison Johnson, Global Customer Marketing lead, OKTA
    • Andreas Silva, Customer Advocacy Manager, Alteryx
    • Steve Wheen, Global CEO, distillery 

    You can learn more by downloading our white paper at www.wearedistillery.com

    Season 4 is coming right up...
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    42 mins
  • S3 Ep3: Future proofing with Blockchain

    S3 Ep3: Future proofing with Blockchain
    Feb 25 2023
    In the third and final episode in our Web3 mini-series of distillery sessions we're speaking to Jessica Thomas, founder and strategy lead of Merse Advisory.

    Her focus is on educating and providing strategic consultancy, to clients seeking to understand the possibilities of the metaverse and Web3. Her mission is to assist businesses in capitalising on current opportunities, and future proofing for the next five to 10 years. Jessica is dedicated to helping clients navigate the ever changing technological landscape.

    You can connect with Jessica on LinkedIn here: https://www.linkedin.com/in/metaverse-web3/

    Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery and join the conversation #DistillerySessions

    www.wearedistillery.co
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    28 mins
  • S3 Ep2: The power of blockchain with Hash Pakbaz

    S3 Ep2: The power of blockchain with Hash Pakbaz
    Feb 22 2023
    Meet Hash Pakbaz, Chief Digital Officer (CDO) at JSR Corporation.

    Hash is driven by a passion for learning and creating impactful outcomes by building and leading high performance teams and organisations. And he has taken products from invention to mass production and revenue, both as an intrapreneur and as an entrepreneur. 

    As a CEO, I thought hash would be a perfect fit for our Web3 series as he thrives on working outside of his comfort zone, where he's challenged to learn and adapt and grow. 

    Connect with Hash on LinkedIn here: https://www.linkedin.com/in/hash-pakbaz/

    Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery and join the conversation #DistillerySessions

    www.wearedistillery.co
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    27 mins
  • S3 Ep1: The future of Web3

    S3 Ep1: The future of Web3
    Feb 2 2023
    Welcome to series 3 of distillery sessions. Fittingly, series 3 is all things Web3 and how it is disrupting the future of content and marketing.

    In our first episode of the series, we chat with Jessica Lawson, the CEO and Cofounder of Radia, the first multi-chain and multi-web web3 wallet for media & entertainment. Jessica led Radia through Techstars Music Accelerator in early 2022.

    Previously, Jessica was the COO of Strangeloop Studios & Spirit Bomb, the world’s first virtual artist record label and an early-stage startup. It was here that she first dove into the world of nfts and their applications to music.

    Outside of work, Jessica is making Web3 accessible and digestible with a mission to onboard 1 Million people into Web3.

    Connect with Jessica on LinkedIn here and Twitter here. And check out her Web3 guide here.

    Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery and join the conversation #DistillerySessions

    www.wearedistillery.co
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    32 mins
  • S2 Ep8: Proud To Be: Boots

    S2 Ep8: Proud To Be: Boots
    Feb 14 2022
    In our latest episode we meet Pete Markey, Chief Marketing Officer for Boots where he is responsible for brand and marketing for the UK and ROI.

    Pete has held senior leadership roles at TSB, Aviva, the Post Office, RSA and MORE TH>N with his early career at Onetel, the AA and British Gas. He is an experienced Director, having worked across a range of disciplines including marketing, sales, e-business, customer experience, operations and strategy. 

    Pete has been awarded four prestigious Marketer of the Year awards and is a Fellow of the Marketing Society and the Chartered Institute of Marketing. In 2019, Pete was awarded the Diversity Ally award at the European Diversity Awards for his work as Exec Sponsor for the TSB LGBT network. Pete is a mentor for The Marketing Academy, OUTstanding and Solent University.
    Pete joins our our podcast series "Proud To Be", as we celebrate leaders who have created work and brand cultures that support the idea that it's good to be different and welcome diversity in the workforce. We're discussing the importance of inclusion and diversity within organisations, initiatives to remove unconscious bias, or ways brands could do more to challenge their status quo. Proud to be female, proud to be gay, proud to be black, proud to be different or just simply proud to be.
    Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery and join the conversation #DistillerySessions
    www.wearedistillery.co
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    36 mins
  • S2 Ep7: Proud To Be: Google

    S2 Ep7: Proud To Be: Google
    Feb 8 2022
    In our latest episode we meet Anubha Upadhyay, Brand & Audience Growth Marketing Lead for Think with Google APAC.

    As both a passionate DEI leader and marketer, Anubha shares her insights into her work helping to challenge the status quo by offering a platform for underrepresented voices and replacing stereotypes to empower people to become a more active part of the solution....and more.
    Our podcast series Proud To Be celebrates leaders who have created work and brand cultures that support the idea that it's good to be different and welcome diversity in the workforce. We're discussing the importance of inclusion and diversity within organisations, initiatives to remove unconscious bias, or ways brands could do more to challenge their status quo. Proud to be female, proud to be gay, proud to be black, proud to be different or just simply proud to be.
    Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery and join the conversation #DistillerySessions
    www.wearedistillery.co
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    23 mins