Many budding PR professionals often want to delve into working for nonprofits or associations to give back to their communities. While conducting PR for a charity or philanthropic group is rewarding, it can undoubtedly impose many challenges as well.

Lauren McMillin is the PR and Communications Manager for the American Camp Association, and while conjuring campaigns to excite parents and camp professionals about the benefits of camp is thrilling, working for a legacy nonprofit is a delicate art that takes a unique skill set. Today, Lauren covers how to effectively communicate to stakeholders and relevant audiences and what everyone should know about PR in the nonprofit world.

Influencer marketing has reached new heights in recent years, with an increase in brand partnerships to reach new audiences. But what makes a social media post resonate with followers?

Ellyce Fulmore, influencer, best-selling author, and entrepreneur, joins imPRessions to uncover the key ingredient needed in influencer marketing: authenticity. Today, listeners will learn how to appeal naturally to audiences and what brands can do to ensure they are in partnership with an authentic ally.

What do you REALLY know about PR?

From pitching, to copywriting, to hosting client events, the PR industry is multi-layered and media relations is just the tip of the iceberg. If you’ve ever wondered about the different sectors within the PR industry, this episode is for you. Kim Marcus, a dynamic PR leader who has worked for Kin Insurance, Bob Evans Farms, Scotts Miracle-Gro, among others, shares the different verticals a PR professional can explore when starting out their career.