Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from four to thirty people and became the first Director of Experimentation at the company.

Join us as Lukas shares his insights on why the experimentation culture is so strong in the Netherlands, the challenges and benefits of the empowered teams model, and his journey from Booking.com to Vista. He also discusses his advocacy for making A/B testing accessible to people from various backgrounds. Expect to learn about building effective teams, fostering a culture of experimentation, and why sometimes, the best approach is to think outside the box.

Links:

• Lukas on LinkedIn
• Lukas Vermeer
• Democratizing online controlled experiments at Booking.com paper

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Tune in for a fun conversation and don't forget to rate and review the episode!

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Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.

In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback.

Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.

Juliana's insights and inspirational stories offer valuable lessons for anyone looking to stay relevant in the digital world. Don’t miss her advice on embracing failure, pushing boundaries, and following your passions.

Links:

• Juliana's LinkedIn
• Juliana's blog
• Media.Monks

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Tune in for a fun conversation and don't forget to rate and review the episode!

nohacks.show
YouTube
LinkedIn

Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise.

Key highlights of this episode include:

• The significance of landing pages in CRO and their role in maximizing the effectiveness of paid media campaigns.
• Common mistakes in landing page design and how to avoid them.
• The differences between standard web design and conversion-focused design.
• Essential principles of conversion design, such as trust and credibility, social proof, and objection handling.
• Insights into the challenges and successes of growing a CRO agency over 12 years.
• The exciting recent milestone of ConversionWise's acquisition and the future plans for the agency.

Don't miss out on all this knowledge!

Links:

• Oliver's LinkedIn
• ConversionWise

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Tune in for a fun conversation and don't forget to rate and review the episode!

nohacks.show
YouTube
LinkedIn

Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)