• #19 ppc.zone July 2024: Meriem Nacer "Top Tips for Optimising Your Merchant Feed"
    Jul 24 2024

    Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience totalling over £150M annually across various sectors. A published author and certified PTLLS trainer, Meriem enjoys gaming and crocheting animals in her spare time.

    You can find her on LinkedIn: https://www.linkedin.com/in/meriemnacer

    Watch Meriem's presentation on YouTube: https://youtu.be/e9Jog8icgqs

    For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

    ppc.zone is sponsored by PPC Live and Inside Google Ads
    Learn more at https://ppc.live and https://learn.jyll.ca/iga

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    13 mins
  • #18 ppc.zone July 2024: Chris Ridley "How to bake business objectives into your KPIs and Account"
    Jul 24 2024

    Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the leap into digital marketing.

    Over the last 5 years, he has come from being a marketing executive in a family-run stockholding company to leading the Paid Media team and promoting positive wellbeing within Evoluted.

    Chris lives in Worcestershire with his wife Bex and their cocker spaniel puppy, Reggie. In his free time he enjoys setting PBs at parkruns, playing board games and watching NFL. Chris & Bex are expecting twins in November, and couldn't be more excited.

    You can find him on LinkedIn: https://linkedin.com/in/chris-ridley

    Watch Chris' presentation on YouTube: https://youtu.be/H79xybVVxYk

    For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

    ppc.zone is sponsored by PPC Live and Inside Google Ads
    Learn more at https://ppc.live and https://learn.jyll.ca/iga

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    10 mins
  • #17 ppc.zone July 2024: Thuha Wright "GA4 tips for PPC"
    Jul 24 2024

    Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to large budgets of £1K a month to £30K a day. If you need a scientific approach to your paid search strategy, or if you or your team need training on how to use GA4 for marketing, then Thuha is the expert to speak to.

    You can find her on LinkedIn: https://www.linkedin.com/in/thuhawright

    Watch Thuha's presentation on YouTube: https://youtu.be/GVo_VylVUmo

    For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

    ppc.zone is sponsored by PPC Live and Inside Google Ads

    Learn more at https://ppc.live and https://learn.jyll.ca/iga

    Show more Show less
    8 mins
  • ppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin Gales
    Nov 9 2022

    Creating value with PPC - a live panel featuring our speakers from episodes 13-15.

    To see more from this event, visit https://ppc.zone/events/ppc-zone-november-2022

    Speakers:

    • Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. You can find her on Twitter @verorumor
    • Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. You can find him on LinkedIn
    • Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. You can find her on Twitter @TheMarketingAnu

    Host:

    • Jyll Saskin Gales is a marketing consultant, coach and teacher. She teaches digital marketing at Google, 3M, Jelly Academy, Elevate, Camp Tech, boutique agencies, Fortune 100 companies, 2 of Canada's top 20 fastest growing companies and more. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. You can find her on Twitter @jyllsaskingales and on TikTok and Instagram @the_google_pro

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

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    19 mins
  • ppc.zone November 2022: Anu Adegbola “Why being part of a community is important for your PPC career”
    Nov 9 2022

    Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. She loves data, Microsoft Excel, and automation & talking about the latest in the industry.

    She hosts the #PPCChat Roundup podcast that is based on the Tuesday #PPCChat Twitter chat where experts from all over the world talk about the latest happening in the PPC world and share their experiences. She also started up PPC Live - a PPC Event in London UK, bringing 3/4 expert speakers to the UK community to talk about the many platform updates and how to keep up and keep testing. She has a passion for diversity and especially for building a platform for women to get ahead in the industry.

    You can find her on Twitter @TheMarketingAnu

    To watch or read Anu’s presentation, visit https://ppc.zone/events/ppc-zone-november-2022/anu-adegbola

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

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    10 mins
  • ppc.zone November 2022: Will Haire “How to prepare your Amazon and Walmart PPC for a more profitable Q4”
    Nov 9 2022

    Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart.

    Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments.

    You can find him on LinkedIn

    To watch or read Will’s presentation, visit https://ppc.zone/events/ppc-zone-november-2022/will-haire

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

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    11 mins
  • ppc.zone November 2022: Veronica Ruiz “The added value of PPC”
    Nov 9 2022

    Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. She has worked in-house and in agencies, employee and freelancing, corporate and start-ups, covering broad areas such as content, brand, PR, SEO, CRM, affiliates. She has specialised in Paid Media for the last 8 years, mainly in the competitive travel industry, helping brands to grow and expand internationally.

    You can find her on Twitter @verorumor or on LinkedIn

    To watch or read Verónica’s presentation, visit https://ppc.zone/events/ppc-zone-november-2022/veronica-ruiz

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

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    10 mins
  • ppc.zone September 2022: “What's working now in PPC” panel
    Sep 15 2022

    What's working now in PPC - a live panel featuring our speakers from episodes 9-11.

    To see more from this event, visit https://ppc.zone/events/ppc-zone-september-2022

    Speakers:

    • Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat, Facebook and Instagram, Twitter, Reddit and more. You can find her on Twitter @luna_ppc and on LinkedIn luna-rocha
    • Ashwin Balakrishnan is a marketing strategist who specializes in content, CRO, and community. He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use automation to improve team and account performance. You can find him on Twitter @TheCopyTrail
    • Amalia Fowler is the Principal Strategist at Good AF Consulting, a marketing professor and a Top 25 PPC-er. After working with over 160 accounts across three agencies, her strategy work is driven by her desire to help small businesses understand the complex world of digital. You can find her on Twitter @AmaliaEFowler

    Host:

    • Jyll Saskin Gales is a marketing consultant, coach and teacher. She teaches digital marketing at Google for Startups, Jelly Academy, Elevate, The DMZ, Camp Tech, boutique agencies, Fortune 100 companies, 2 of Canada's top 20 fastest growing companies and more. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. You can find her on Twitter @jyllsaskingales and on TikTok and Instagram @the_google_pro

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

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    18 mins