touch point podcast

By: touch point media
Listen for free

  • Summary

  • touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
    touch point media © 2023. All rights reserved.
    Show more Show less
activate_primeday_promo_in_buybox_DT
Episodes
  • TP394 - Gaining Insights Into Market Research

    TP394 - Gaining Insights Into Market Research
    Jul 31 2024
    In this episode, hosts Reed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help inform critical strategies in a health system. Steve Koch from Cast and Hue joins to breakdown the differences and strengths of using focus groups and/or 1:1 interviews. Mentions from the Show: Market Research: An Important Investment For Long-Term Viability Cast & Hue Focus Groups Vs. Interviews: Which Approach Provides Richer Insights? Steve Koch on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    57 mins
  • TP393 - What’s the Rep of Online Reputation Management?

    TP393 - What’s the Rep of Online Reputation Management?
    Jul 24 2024
    In this episode, hosts Chris Boyer and Reed Smith dive into the world of Online Reputation Management (ORM) and its significance for healthcare systems. They explore the essential activities marketing teams must undertake to manage ORM effectively, including monitoring social media, responding to reviews, and engaging with the community. They also discuss the nuanced aspects of ORM, such as sentiment analysis, influencer engagement, and competitor benchmarking. Additionally, the episode covers recent industry updates, including key findings from the 2024 Healthcare Rankings Report by Reputation.com, and offers practical tips on optimizing your approach to healthcare reputation management in 2024. Tune in to learn how to maintain patient trust, enhance your brand image, and drive patient acquisition through strategic ORM practices. Mentions from the Show: 2024 Healthcare Rankings Report - Reputation.com Mastering Healthcare Reputation Management In 2024: A Strategic Handbook Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    39 mins
  • TP392 - Is Patient Access Improving?

    TP392 - Is Patient Access Improving?
    Jul 17 2024
    In this week’s episode, hosts Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they dive into a recent study by Experian that implies that both patients and providers are feeling optimistic about access improvements in health systems. Lastly, they share some ways to implement a consumer-centric access strategy. Mentions from the Show: Experian Health Report: The State of Patient Access – 2024 Consumer-Centric Patient Access: Insights from Top Providers Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    33 mins
Marketing Hygiene & Healthy Living Economics Politics & Government
Show more Show less

What listeners say about touch point podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available