Mostrando títulos en Ciencia e Ingeniería

The audiobook highlights simple changes that can be easily incorporated into everyday life to reduce the use of energy, chemicals and water, and the waste and pollution that is created. It shows how being green is not only better for the planet, but can also save money and make us happier and healthier.

Want to join the worldwide environmental initiative? This practical guide is packed with realistic ways to help the environment and create a better home for you and your loved ones, from reducing energy use and waste and scaling back reliance on your car to making a difference in your diet, at work, and in your community. You'll see how green living affects the environment - and why going green is great for your well-being!

The history of Western civilization can be divided neatly into pre-Darwinian and post-Darwinian periods. Darwin's 1859 treatise, On the Origin of Species, was not the first work to propose that organisms had descended from other, earlier organisms and the mechanism of evolution it proposed remained controversial for years. Nevertheless, no biologist after 1859 could ignore Darwin's theories and few areas of thought and culture remained immune to their influence.

In this groundbreaking book, Thomas M. Kostigen reveals the vital missing link in today's environmental crisis: how we as individuals are connected to the most tenuous geography on the planet. Despite the recent prominence of "green" issues in the news, we continue to ignore the raw relationship between the earth and our actions. But the seemingly insignificant things we do every day have the power to literally alter the landscape in the ongoing battle to resuscitate the planet.

Every day, we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, and shop with credit cards. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to profile us as workers, shoppers, patients, voters, potential terrorists, even lovers. Their goal? To manipulate our behavior.

Why did Titanic sink as quickly as it did? Two of the greatest wreck divers in the world, the heroes of Shadow Divers, solve the mystery of history's greatest wreck. Titanic's Last Secrets peers into the lives of scientists, financiers, adventurers, and industrialists to bring listeners a thrilling and revelatory work of history and contemporary adventure.

Author Mark Plotkin, chief ethnobotanist for Conservation International, has spent much of the past 15 years tracking the shamans of the northeast Amazon. Their knowledge of healing plants may hold the cure to some of today's most devastating diseases. This book is a critically acclaimed account of his apprenticeship to these powerful wise men, a gripping journey into a wild and wonderful world seldom glimpsed by outsiders.

In The Science of Good and Evil, psychologist and science historian Michael Shermer explores how humans evolved from social primates into moral primates, how and why morality motivates the human animal, and how the foundation of moral principles can be built upon empirical evidence. Along the way he explains the implications of scientific findings for fate and free will, the existence of pure good and pure evil, and the development of early moral sentiments among the first humans.

Columnist and publisher Michael Shermer, once an evangelical Christian and a creationist, argues that Intelligent Design proponents invoke a combination of ad science, political antipathy, and flawed theology in their new brand of creationism. He refutes their pseudoscientific arguments and then demonstrates why conservatives and people of faith can and should embrace evolution. Why Darwin Matters is an incisive examination of what is at stake in the debate over evolution.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

In a fascinating tour of creativity and the brain, Nancy Andreasen, professor of psychiatry at the University of Iowa and the winner of the National Medal of Science, explores how the human brain achieves creative breakthroughs--in art, literature, music, and science--the role of genes and environment, extraordinary creativity vs. ordinary creativity, and the question of genius and insanity.

In Best of the Brain, top neuroscientist Floyd E. Bloom has selected the most fascinating brain-related articles from Scientific American and Scientific American Mind since 1999. Bloom garnishes the impressive lineup with his own introduction. The articles are grouped in three sections: "Mind", "Matter", and "Tomorrow's Brain".

Wie sind wir getaktet? Welches Bild hat eine Prostituierte von sich? Tai Chi, Chi Gong oder Yoga, hilft uns das? Kann uns die Chirurgie einen idealen Körper verschaffen? Fremdkörper, Gesundheit, Sex, unser Hirn auf einer Festplatte und vieles mehr! Lernen Sie sich besser kennen!

Bridging the gap between the world of science and the realm of the spiritual, Wallace, a pioneer of modern consciousness research, offers a practical and revolutionary method for exploring the mind that combines the keenest insights of contemporary physics and philosophers with the time-honored meditative traditions of Buddhism.

Jeffrey Moussaieff Masson reveals startling evidence that barnyard creatures have complex feelings too, among them, love, loyalty, friendship, sadness, grief, and sorrow. Weaving history, literature, science, and his own vivid experiences observing pigs, cows, sheep, goats, and chickens, Masson bears witness to the emotions and intelligence of these remarkable animals, each unique with distinct qualities.

This book shows that the quantitative mathematical models policy makers and government administrators use to form environmental policies are seriously flawed. Based on unrealistic and sometimes false assumptions, these models often yield answers that support unwise policies. Writing for the general, nonmathematician reader, the authors begin with a riveting account of the extinction of the North Atlantic cod on the Grand Banks of Canada.

Veteran pilot Clark Maxwell thought his fire bombing days were well behind him. But when Jerry Stein, Maxwell's friend and air tanker fleet-owner, calls at the height of the fire season to beg him to reenter the war, he doesn't hesitate. As the wildfires spread, whipped by massive winds and the federal forces arrayed against the fires reach their limits, hysteria and potential evacuation threatens the local population.

Riding the rails, Ted Conover tasted the life of a tramp with companions like Pistol Pete, BB, and Sheba Sheila Sheils. From them he learned survival skills - how to "read" a freight train, scavenge for food and clothing, avoid the railroad "bulls." He was initiated into the customs of their unique, shadowy society - men and women bound together by a mutual bond of failure, camaraderie, and distrust.

In 1990, Peter Larson, with his team of commercial fossil hunters from the Black Hills Institute, discovered the most complete Tyrannosaurus Rex specimen in history. He dubbed it "Sue" after the field paleontologist who first saw it sticking out of a sandstone cliff on the ranch of Maurice Williams, a Cheyenne River Sioux Tribe member in South Dakota's badlands. Because the skelton was 90% complete, its study promised to yield up priceless information on the life and habits of the T Rex.

This book will appeal to foodies and those who are deprived of cookbooks in audio format. Molecular Gastronomy documents the sensory phenomena of eating and uses basic physics to put to bed many culinary myths. This audiobook presents pieces of conventional wisdom - such as whether it is better to make a stock by placing meat in already boiling water, or water before it is boiled - and gives its history before making scientific pronouncements.