Mostrando títulos en Redacción y Editorial

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

Most people think genres are simply categories on Netflix or Amazon that provide a helpful guide to making entertainment choices. Most people are wrong. Genre stories aren’t just a small subset of the films, video games, TV shows, and books that people consume. They are the all-stars of the entertainment world, comprising the vast majority of popular stories worldwide. That’s why businesses—movie studios, production companies, video game studios, and publishing houses—buy and sell them. Legendary writing teacher John Truby provides a guide to understanding the major genres of the story world.

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery.

Let the College Essay Guy take the stress out of writing your college admission essay. Packed with brainstorming activities, college personal statement samples, and more, this audiobook provides a clear, stress-free road map to writing your best admission essay. Writing a college admission essay doesn't have to be stressful. College counselor Ethan Sawyer (a.k.a. The College Essay Guy) will show you that there are only four (really, four!) types of college admission essays. And all you have to do to is figure out which type is best for you.

There are few creative acts more mysterious and magical than writing a song. But what if the goal wasn't so mysterious and was actually achievable for anyone who wants to experience more magic and creativity in their life? That's something that anyone will be inspired to do after listening to Jeff Tweedy's How to Write One Song. Why one song? The idea of becoming a capital-S songwriter can seem daunting, but approached as a focused, self-contained event, the mystery and fear subsides, and songwriting becomes an exciting pursuit.

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses in this new edition of his bestselling book. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

For a quarter century, more than a million readers and listeners—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title.

Gotham Writers' Workshop has mastered the art of teaching the craft of writing in a way that is practical, accessible, and entertaining. Now the techniques of this renowned school are available in this audiobook. Once you've listened—and written—your way through this book, you'll have a command of craft that will enable you to turn your ideas into effective short stories and novels. You will be a writer.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Dorothea Brande's Becoming a Writer remains evergreen decades after it was first written. Brande believed passionately that although people have varying amounts of talent, anyone can write. She also insists that writing can be both taught and learned. This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational, and charming approach to writing, it fulfills on finding the writer's magic.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.

In 1967, by accident, Melba Tolliver was the first Black American to anchor network news. Going on to report and anchor for WABC-TV Eyewitness News, WNBC, and News 12 Long Island, Tolliver became known for her human-interest stories starring everyday people—but she also covered celebrities, musicians and politicians, from Stevie Wonder to Robert Kennedy. Packed with telling detail, Accidental Anchorwoman fills in the backstory of a life that has deeply influenced modern journalism.

By analyzing the elements of wit employed by such eminent humorists as Evelyn Waugh, Mark Twain, and P.G. Wodehouse, The Ways to Wit nourishes one’s comedic sense, deepens one’s sense of irony, and ultimately teaches one what it takes to write excellent, humorous wit.

Whether you're a first-time grant writer or a veteran fundraiser, putting together a grant proposal is a daunting task. Thankfully, this up-to-date insider's guide shows you step-by-step how to deal with application forms, give prospective funding sources the specifics they're looking for, and get the money you need.

Here, against a backdrop of late-night tattoo sessions and soldier-of-fortune trade shows, Dr. Thompson is at his apocalyptic best - covering emblematic events such as the 1987-88 presidential campaign, with Vice President George Bush, Sr., fighting for his life against Republican competitors like Alexander Haig, Pat Buchanan, and Pat Robertson; detailing the GOP's obsession with drugs and drug abuse; while at the same time capturing momentous social phenomena as they occurred, like the rise of cable, satellite TV, and CNN - 24 hours of mainline news.

Novelist Jessica Brody presents a comprehensive story-structure guide for novelists that applies the famed Save the Cat! screenwriting methodology to the world of novel writing. Revealing the 15 "beats" (plot points) that comprise a successful story - from the opening image to the finale - this audiobook lays out the 10 story genres ("Monster in the House"; "Whydunit"; "Dude with a Problem") alongside quirky, original insights ("Save the Cat"; "Shard of Glass") to help novelists craft a plot that will captivate - and a novel that will sell.

From 1918 to 1941, even as she penned masterpiece upon masterpiece, Virginia Woolf kept a diary. She poured into it her thoughts, feelings, concerns, objections, interests, and disappointments -resulting in 26 volumes that give unprecedented insight into the mind of a genius. Collected here are the passages most relevant to her work and writing.

Natalie Goldberg has been writing for the past fifty years. But at the beginning of the pandemic, she suddenly wasn’t able to write anymore. Her imaginative wellspring had dried up, and she was forced to ask herself: what do I do when what has always worked for me doesn’t work anymore? In this beautifully written, inspiring personal account, Natalie shares her harrowing journey out of creative paralysis and back onto the page.