Showing titles in Computers & Technology

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

We may love books, but do we know what lies behind them? In The Book, Keith Houston reveals that the paper, ink, thread, glue, and board from which a book is made tell as rich a story as the words on its pages - of civilizations, empires, human ingenuity, and madness. In an invitingly tactile history of this 2,000-year-old medium, Houston follows the development of writing, printing, the art of illustrations, and binding to show how we have moved from cuneiform tablets and papyrus scrolls to the hardcovers and paperbacks of today.

A big source of tension between the US and China at the moment is technology. And one very small component is now at the centre of this battle for global dominance: the microchip. Controlling chip manufacturing in the 21st century may well prove to be like controlling the oil supply in the 20th. The country that controls this manufacturing can throttle the military and economic power of others. At the heart of this battle is ARM Holdings. The Everything Blueprint describes the titanic power struggle for control of the microchip.

In this groundbreaking work, pioneering technology thinker and economist W. Brian Arthur sets forth a boldly original way of thinking about technology. The Nature of Technology is an elegant and powerful theory of technology's origins and evolution. It achieves for the progress of technology what Thomas Kuhn's The Structure of Scientific Revolutions did for scientific progress.

What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.

From author Earl Swift comes the surprising history of the U.S. interstate system, a fascinating route through the dreams, discoveries, and protests that shaped these mighty roads.

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump - and how this could easily happen again in the 2020 presidential election.

The Age of Prediction is about two powerful, and symbiotic, trends: the rapid development and use of artificial intelligence and big data to enhance prediction, as well as the often paradoxical effects of these better predictions on our understanding of risk and the ways we live. Beginning with dramatic advances in quantitative investing and precision medicine, this book explores how predictive technology is quietly reshaping our world in fundamental ways, from crime fighting and warfare to monitoring individual health and elections.

Take advantage of today's sky-high demand for data engineers. With this in-depth book, current and aspiring engineers will learn powerful real-world best practices for managing data big and small. Contributors from notable companies including Twitter, Google, Stitch Fix, Microsoft, Capital One, and LinkedIn share their experiences and lessons learned for overcoming a variety of specific and often nagging challenges. Edited by Tobias Macey, this book presents ninety-seven concise and useful tips for cleaning, prepping, wrangling, storing, processing, and ingesting data.

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

En una era que busca fomentar la innovación, la creatividad y el trabajo en equipo, Los innovadores es la obra que mejor muestra cómo se producen. Tras su extraordinaria biografía de Steve Jobs, el nuevo libro de Walter Isaacson cuenta la fascinante historia de las personas que inventaron el ordenador e internet; Los innovadores está destinado a convertirse en la historia definitiva de la revolución digital y en una guía indispensable para entender cómo sucede realmente la innovación.

Digital Apollo examines the design and execution of each of the six Apollo moon landings, drawing on transcripts and data telemetry from the flights, astronaut interviews, and NASA's extensive archives. Mindell's exploration of how human pilots and automated systems worked together to achieve the ultimate in flight - a lunar landing - traces and reframes the debate over the future of humans and automation in space.

A former FBI Special Agent, US Army officer, and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns that have become the cutting edge of modern warfare - and how we can protect ourselves against them. Clint Watts electrified the nation when he testified regarding Russian interference in the 2016 election. In Messing with the Enemy, the counterterrorism, cybersecurity, and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind.

Edward Snowden touched off a global debate in 2013 when he gave Barton Gellman, Laura Poitras, and Glenn Greenwald each a vast and explosive archive of highly classified files revealing the extent of the American government’s access to our every communication. They shared the Pulitzer Prize that year for public service. For Gellman, who never stopped reporting, that was only the beginning.

Gone are the days of manual searches and gut-feeling decisions. This book introduces you to the dynamic world of AI in real estate, where algorithms, predictive analytics, and machine learning lead the way in identifying hidden gems in the market.

Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Dear writers, it’s been a light year since ChatGPT introduced artificial intelligence into the world of writing. And oh, what a year it has been. By now, you’ve probably tried using AI to brainstorm premises, write marketing copy, develop characters, and build worlds. * * * Do you wish to do more? • Are you curious about what you can do beyond using ChatGPT? • Ready to learn how to customize AI to your own writing? • Wondering how to keep up with the pace of AI? Fear not. I’m Rachelle Ayala, a USA Today Bestselling author and AI trailblazer. I’m here to equip you with the ...

ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.

Cybersecurity is an emerging career trend and will continue to become increasingly important. Despite the lucrative pay and significant career growth opportunities, many people are unsure of how to get started.