Showing titles in Engineering

HVAC contractors have a problem. They need their employees to think the way they do. Unfortunately, employees—and some owners—have a poverty mindset, and running a business for profit with that mentality is very difficult. A poverty mindset is a desire for something better, obstructed by limiting beliefs. If you want something better for you and your company, but feel like you keep hitting a wall, the HVAC Millionaire Mindset will help guide you and your team through the process of discovering what's truly holding your heating and cooling company back.

K. Eric Drexler is the founding father of nanotechnology - the science of engineering on a molecular level. In Radical Abundance, he shows how rapid scientific progress is about to change our world. Thanks to atomically precise manufacturing, we will soon have the power to produce radically more of what people want, and at a lower cost. The result will shake the very foundations of our economy and environment.

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

As a new administration focuses on raising American energy production, O'Sullivan's Windfall describes how new energy realities have profoundly affected the world of international relations and security. New technologies led to oversupplied oil markets and an emerging natural gas glut. This did more than drive down prices. It changed the structure of markets and altered the way many countries wield power and influence.

Fred C. Kelly, a former newspaperman, author, and an old friend of the Wrights, tells the story of the 2 brilliant, dedicated, flight-obsessed bicycle mechanics from Ohio who first realized mankind's age-old dream of conquering the skies. Long considered the definitive Wright Brothers biography (the manuscript was read and approved by Orville Wright), Kelly's work recounts the Wrights' early history and the complete behind-the-scenes story of how they designed, built, tested, and flew the first "Flyer."

In the early hours of February 25, 1968, a Russian submarine armed with three nuclear ballistic missiles set sail from its base in Siberia on a routine combat patrol to Hawaii. Then it vanished. As the Soviet navy searched in vain for the lost vessel, a small, highly classified American operation using sophisticated deep-sea spy equipment found it - wrecked on the sea floor at a depth of 16,800 feet, far beyond the capabilities of any salvage that existed.

From former New York Times Science writer Tatiana Schlossberg comes Inconspicuous Consumption: The Environmental Impact You Don't Know You Have, a fascinating and unexpectedly entertaining look at the way climate change and environmental pollution are intimately involved in our everyday life - in everything we use, buy, eat, wear, and how we get around - and have consequences that extend far beyond our lives.

As told by Microsoft CEO Satya Nadella, Hit Refresh is the story of corporate change and reinvention as well as the story of Nadella's personal journey, one that is taking place today inside a storied technology company, and one that is coming in all of our lives as intelligent machines become more ambient and more ubiquitous. It's about how people, organisations and societies can and must hit refresh - transform - in their persistent quest for new energy, new ideas, relevance and renewal.

In 1895, when Captain Joshua Slocum completed the first solo circumnavigation on his 37-foot sloop, the Spray, no one believed it could be done. This firsthand account of Captain Slocum's remarkable voyage - 3 years and 46,000 miles - is full of adventures, dangers, and triumphs. Stormy seas, hostile natives, Moorish pirates, and even a bizarre meeting with President Paul Kruger of the Transvaal, who insisted that Slocum could never have sailed "around the world," since everyone with the meanest intelligence knew the world was flat, make up the fabric of the most wonderful travelogue of all.

In Carbolics the UK's favourite petrol head (after Clarkson and Hammond) James May answers these questions and more. Across 80 essays, James gives his quirky, entertaining take on cars, motorbikes, trucks—and explains why the bicycle might just be the best invention of all.

A Malaysian cargo ship on its way from Seattle, Washington, to China ran aground off the coast of western Alaska's Aleutian Islands on December 8, 2004, during a brutal storm, leading to one of the most incredible Coast Guard rescue missions of all time. Two Coast Guard Jayhawk helicopters lifted off immediately from Air Station Kodiak during the driving storm, in an effort to rescue the ship's 18 crew members before it broke apart and sank in the freezing waters.

Using interviews, NASA oral histories, and recently declassified material, Into the Black pieces together the dramatic untold story of the Columbia mission and the brave people who dedicated themselves to help the United States succeed in the age of space exploration. On April 12, 1981, NASA's Space Shuttle Columbia blasted off from Cape Canaveral. It was the most advanced, state-of-the-art flying machine ever built, challenging the minds and imagination of America's top engineers and pilots.

How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories".

What's it really like to be a new airline captain? How does it feel to be ultimately responsible for a jet, its crew, and the lives of its passengers? And how does one remain calm while battling mechanical malfunctions in the flight simulator, thunderstorms in Mexico City, or blizzards in Chicago? Find out for yourself when you strap in to the extra flight deck jumpseat and fly along with 31-year-old Korry Franke in this vivid and fast-paced memoir about his eventful first year as a United Airlines 737 captain.

The real issue isn’t that riders get banged up when they crash. That’s a given. It’s that average riders crash by themselves way too often, making the same mistakes riders did generations ago.

It was a mild May morning in Charleston, South Carolina, in 1862, the second year of the Civil War, when a 23-year-old slave named Robert Smalls did the unthinkable and boldly seized a Confederate steamer. With his wife and two young children hidden on board, Smalls and a small crew ran a gauntlet of heavily armed fortifications in Charleston Harbor and delivered the valuable vessel and the massive guns it carried to nearby Union forces.

Authors Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution.

In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling - even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi’s, and Rent the Runway, Thomas highlights the companies big and small that are leading the crusade.

The incredible, untold story of the men who risked their lives in the first transcontinental air contest—and put American aviation on the map.

From Masters of Doom author David Kushner comes Prepare to Meet Thy Doom, a compilation of true gaming stories covering many facets of America's biggest entertainment business: the video game industry. In addition to more than a dozen fascinating tales of game creation, play, business, and controversy, Prepare to Meet Thy Doom follows up on Kushner's previous best seller, Masters of Doom, with a long-awaited update.