Showing results for "multicultural intelligence" in All Categories
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- By: David R. Morse
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Unabridged
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Overall4 out of 5 stars 4
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Performance4 out of 5 stars 4
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Story4.5 out of 5 stars 4
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Release date: 11-27-18
- Language: English
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CULTURAL INTELLIGENCE - AKA Multicultural Communities SA talk about the importance of cultural intelligence
- Length: 27 mins
- Original Recording
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Why is cultural intelligence important? How we should look at our own culture and attitudes and learn about ourselves to help us understand and connect with others.Produced by the Project Officer of the Murray/Mallee Aged Care Collaboration. Auspice - The Rural City of Murray Bridge.
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