Showing titles in Business Aspects

After years of diminishing income due to cratering sales in the music business, Mixerman accepts a timely and lucrative offer from an Indian billionaire to mentor his son, Kanish Kanish. Mixerman's mission? To teach the young "billionheir" everything he knows about producing records. But it isn't long before they're teaching each other about life in general. After an initial carefree romp through California inspires a catchy ditty, the two partner up to produce the song and then break it on the Internet in an effort to get radio spins.

In recent years, narratives about the music industry tend to hew to a common theme: it was humming along for decades until the Internet and Napster came along and disrupted it. Key Changes shows that this view is incorrect: the industry was actually shaken up not once in the 1990s, but ten times over more than 100 years.

What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman. Four secrets to hitting the Billboard Charts without getting signed or being a household name! How to create a marketing plan that ensures your song is successful.

Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over two billion dollars made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's three billion dollar sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become moguls.

This book that I've written is a collection of proven strategies to maximize your success in the music industry presented to you in a no-BS, matter-of-fact manner.

Introducing You and the Music Business: Empowering Independent Artists, the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

In the world of music, entertainment and the nightlife. Few jobs are as exciting and fulfilling as the mobile DJ. This short book will give you a solid overview on what to expect when starting up your mobile DJ business. All the Dos and Don'ts about what goes into running a successful DJ business. This book is filled with pure content and no fluff. It'll give you a direct view of some really interesting facts and tips that the average person would completely miss.

Spotify’s algorithm is kind of a black box. Your song releases, you do some marketing, and then it gets thrown onto some algorithmic playlists, sometimes. To most artists, it may as well be completely random, but behind the scenes, there is some very particular code executing purposefully written algorithms. Unfortunately, we have no idea what this algorithm actually is.

This book is a revised edition of Desi Serna’s original 2001 release, How to Make Money Teaching Guitar, which was one of the very first coaching materials on the market geared toward guitar teachers. Through a step-by-step process, and using a positive and encouraging tone, Desi and his new coauthor, Donnie Schexnayder, guide you through the ins and outs of teaching and illuminate the professional and personal benefits that guitar instruction can offer you. How To Teach Guitar and Start Your Own Music Instruction Business is the definitive guide to starting your own small business ...

Benny Pough shares his story in On Impact, which is full of lessons on living a life of impact, rising through the leadership ranks, and having to overcome a near-death car crash that almost took it all.

Damian Keyes has written the ultimate guide for musicians to enhance and take control of their music careers! This audiobook is packed full of ideas, tips and stories, alongside a defining 30 Day Challenge, to help you reach your full potential. Stop Selling Music: Career Changing Lessons For Musicians shows you how to build a career you are proud of with foundations that will last a lifetime, whether your goals are to make a living from session playing, songwriting, touring the world or selling out stadiums!

Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It’s no coincidence that some of the world’s most respected creators are also entrepreneurs. In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently.

Looking for the Magic is a cultural-historical remix, a fresh perspective on how Arista Records reflected its place and time, New York in the 1970s and early 1980s. Through interviews with dozens of artists and executives, music journalist Mitchell Cohen goes inside the business of making and marketing music during this vibrant and diverse period. Under Clive Davis, rock, pop, punk, jazz, R&B, disco, cabaret and Broadway were all represented on Arista. The label sounded like the city it was at the geographical center of. From its inception as a new entity built on the pop and soul ...

A wealth of proven technical, practical, and theoretical knowledge in one book, this comprehensive collection will take your music production to the next level.

The realities surrounding the music industry can be exciting, glamorous, and desirable, but also dark and destructive. In an environment where narcissistic behaviors thrive, a craving for power challenges personal leadership. Yet, it creates a platform that can change the world like no other. As a woman maneuvering the world of music, you may soon encounter unique needs at many levels.

Doctor Dread has committed his life to producing reggae music and releasing it on his label, RAS Records. He has become one of the world's foremost reggae producers and has worked with almost all the genre's icons: Bunny Wailer, Black Uhuru, Ziggy and Damian Marley, Gregory Isaacs, and others. This audiobook, full of behind-the-scenes stories, has shocking chapters that reveal aspects of reggae never before explored.

In It for the Long Run: A Musical Odyssey is Jim Rooney's kaleidoscopic firsthand account of more than five decades of success as a performer, concert promoter, songwriter, music publisher, engineer, and record producer. As witness to and participant in over half a century of music history, Rooney provides a sophisticated window into American vernacular music. Following his stint as a Hayloft Jamboree hillbilly singer in the mid-1950s, Rooney managed Cambridge's Club 47, a catalyst of the '60s folk music boom.

For 25 years, the Rock and Roll Hall of Fame has defined Cleveland’s image as the “Rock and Roll Capital of the World.” But while the Rock Hall has become an iconic landmark for the city of Cleveland and for fans of rock and roll around the world, it was just one missed phone call away from never being built in Cleveland. If the prominent singer and actress Lesley Gore hadn’t contacted radio personality Norm N. Nite in August 1983, the Hall of Fame would not be in Cleveland—period.

Most musicians dream of making professional-sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or to make better music. Inside, you will find up-to-date, practical, and well-explained techniques in a professional guide for 2024 and beyond.

If you’re reading this, odds are that you’re already producing music and have a solid body of work ready to go. But do you know how to protect your music? This book was written to give up and coming producers a guide to understanding copyright law as it applies to producing music. You could buy a couple of law textbooks and try to navigate through the legal lingo, but it could take weeks of study to get the information you need. This guide does it for you and breaks down the basics that you need to know- without the extra stuff that isn’t important at this stage in your career. ...