Showing results by publisher "Tantor Audio" in Business & Careers

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there.

Not just another book on communication. Adaptive Listening helps you up-level the under-trained side of communication amidst the realities of a hectic workday. Researched and tested exclusively in the work setting, Adaptive Listening moves you beyond active listening, embracing easy-to-remember techniques that strengthen relationships and get work done more effectively.

In the late 1950s, Random House editor Jason Epstein would talk jazz with Ralph Ellison or chat with Andy Warhol while pouring drinks. By the 1970s, editors were poring over profit-and-loss statements. The electronics company RCA bought Random House in 1965, and then other large corporations purchased other formerly independent publishers. As multinational conglomerates consolidated the industry, the business of literature—and literature itself—transformed. Dan Sinykin explores how changes in the publishing industry have affected fiction, literary form, and what it means to be an author.

Barons is the story of seven corporate titans, their rise to power, and the consequences for everyone else. Take Mike McCloskey, chairman of Fair Oaks Farms. In a few short decades, he went from managing a modest dairy herd to running the Disneyland of agriculture. Mike benefited from deregulation of the American food industry, a phenomenon that has consolidated wealth in the hands of select tycoons, and along the way, hollowed out the nation's rural towns and local businesses.

It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of the economic meltdown, the effects of which set the stage for World War II and reverberated for decades.

In this inspirational fable, Jack McKee is a professional golfer who has just suffered through the most humiliating meltdown of his career. After years of struggle, he is ready to quit on his dream. He has convinced himself he doesn't have what it takes to make it on the PGA Tour. In an attempt to figure out why his career has ended up the way it has, Jack reaches out to one of the game's greatest former players for advice. This legendary golfer teaches Jack that the problem is not in his swing, but in his mind.

Mikael Krogerus and Roman Tschäppeler have tested the forty-four most important communication theories and distilled them in book form....

In an era of terrifying unpredictability, we race to address complex crises with quick, sure algorithms, bullet points, and tweets. How could we find the clarity and vision so urgently needed today by being unsure? Uncertain is about the triumph of doing just that. A scientific adventure set on the front lines of a volatile era, this epiphany of a book by award-winning author Maggie Jackson shows us how to skillfully confront the unexpected and the unknown, and how to harness not-knowing in the service of wisdom, invention, mutual understanding, and resilience.

In the second edition of this renowned book, you will find pearls of wisdom, heartfelt advice, and inspiration from one of the nation's leading authorities on staff motivation, teacher leadership, and principal effectiveness. With wit and understanding, Todd Whitaker describes the beliefs, behaviors, attitudes, and interactions of great teachers and explains what they do differently.

Enjoy the wisdom, compassion, gentle humor, and companionship of a master teacher in a beloved book that has helped hundreds of thousands of people find their way toward meaning and purpose.

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

When beloved host Johnny Carson announced his retirement after 30 years on The Tonight Show, millions of Americans mourned. But inside the television industry, the news ignited a battle between two amazing talents - Jay Leno and David Letterman - who both yearned to occupy the departing legend's chair. For NBC, it would be a decision with millions of dollars at stake. Soon these two comedians with strikingly different styles, who had once shared a friendship as they worked the clubs together, would be engaged in a fierce competition for the prize.

Yet prosperity has come at a price: environmental destruction, desolation of local cultures, the rise of vast inequalities, and destabilizing technologies. Faced with such damage, many now claim that the only way forward is through "degrowth," deliberately shrinking our economic footprint. Instead, Daniel Susskind argues, we must keep growth but redirect it, making it better reflect what we truly value.

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

Sentenced to 65 years in a Texas prison, Damon West once had it all. He came from a great family, in a home full of God, love, support, and opportunities to reach any goal. A natural born leader, an athlete with good looks and charm, he appeared to be the all-American kid pursuing his dreams. Underneath this facade, however, was an addict in the early stages of disease. After suffering childhood sexual abuse by a babysitter at the age of nine, Damon began putting chemicals into his body to alter the way he felt.

Neurodiversity for Dummies is your essential guide in understanding neurodivergent conditions like autism, ADHD, dyslexia, and more. This quick and easy guide is perfect for anyone needing to know more about neurodiversity. And that's all of us-because recent estimates say that 15-20% of the world's population have some form of neurodivergence.

In March 2008, Bear Stearns, a swashbuckling 84-year-old financial institution, was forced to sell itself to JPMorgan Chase for an outrageously low price in a deal brokered by Treasury Secretary Henry Paulson, who was desperately trying to prevent the impending catastrophic market crash. But mere months before, an industry-wide boom had "the Bear" clocking a record high stock price. How did a giant investment bank with $18 billion in cash on hand disappear in a mere 10 days?

Power is one of the central issues in our lives. From work to personal relationships, the struggle for power plays a pivotal role and, more often than not, prevents us from attaining freedom and happiness. The bottom-line mentality in our culture seeps unnoticed into every other part of our lives. Thich Nhat Hanh illustrates how our current understanding of power leads us on a never-ending search for external markers like job title or salary.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!