Mostrando resultados por Editor "Blackstone Audio, Inc." en Empresas y Profesiones

Eric Klinenberg's Fighting for Air takes us into the world of preprogrammed radio shows, empty television news stations, and copycat newspapers to show how corporate ownership and control of local media has remade American political and cultural life. Klinenberg argues that the demise of truly local media stems from the federal government's malign neglect.

When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.

The Journey of Not Knowing offers a fast paced, entertaining read that gets to the heart of a critical state in today’s business climate and society overall: the constantly changing, ambiguous 21st Century with uncharted waters ahead. This book offers a new leadership approach that will inspire leaders of any size organization to view the discomfort of the new as a source of adventure rather than an obstacle to building a better future. Through the vehicle of a story about an eight-member leadership team of a fictional company, The Journey of Not Knowing follows the defended behaviors of its recognizable characters through their efforts to avoid and then solve the mystery of why a client fired them. The reward of the discovery is a critical piece of business and significant personal growth. The book opens with an experience of the author as an executive in Amazon’s early days and ends with the Journey of Not Knowing leadership model.

In the race to become multitasking superhumans, we've lost touch with the actual root of where all these valuable skills are found. This audio gives you the training you need to set yourself apart from others and to advance to the next stage in your employment, whether you are just starting out or need to reinvigorate your career. Some of the best business minds at work today identify the principles of productivity and elevating your career.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

In this insightful, thoroughly entertaining book, countless similar case studies of as luck would have it are presented, offering a fascinating survey of the phenomenon. Weaving the subjects' own beliefs about their experiences with compelling research on chance, probability, and luck psychology, As Luck Would Have It also includes research on how to prepare for luck, how to deal with it when it arrives, and how to make the choices that will most benefit you. Are you ready?

"Give me liberty," demanded Patrick Henry, "or give me death!" Henry's words continue to echo in American history, and that quote, and the speech it comes from, remains one of the two or three known to almost every American. The other speeches that have become part of our American collective consciousness all have one theme in common: liberty.

Negotiation is a skill people need to use every day. In this audiobook exclusive, learn the negotiation skills required to navigate difficult work situations. We are often unaware when we enter a negotiation; a conversation takes a turn, we're unprepared, and suddenly we've agreed take on a new role at work without additional compensation. In today's economy, we are more burdened than ever, and it is increasingly important to identify the red flags that signal a negotiation is about to commence.

For this book, author Diane Conway approached a police officer, a waitress, a politician, a lawyer, a cab driver, and many others, and asked them each the same question: "What would you do if you had no fear?" The results, chronicled in this book, were both surprising and enlightening.

David Gross is working as a corporate lawyer in New York when he gets a call from a friend inviting him to move to Bologna to help turn around a legendary Italian motorcycle company, known for its dominance on the track and its inability to turn a profit. Off he heads to the fabled home of marbled meats, radical leftist politics, and bespoke shoes, diving into his new life as the "corporate image consultant" to gearheads while learning to navigate the giddy mores of Bolognese society.

Great leaders like Steve Jobs and Michael Eisner have a knack for inspiring large teams to new heights of inspiration and performance. What is it that propels their teams to greatness? This product offers a 360 degree view of the leadership traits that anyone can learn to inspire their team to achieve challenging goals, offered by some of the most effective leadership communicators.

So many people want to make a change in their lives but don't know where or how to start. Some people suffer from a fear of failure, some a fear of success, but even more are caught in the sludge of procrastination, self-doubt, and a lack of self-esteem, which prevents them from taking the actions necessary to feel empowered and in control of their lives.

Containing powerful strategies and tools from several key areas and combines them into a concise practical guide, Make the Most of Your Workday challenges you to actively manage and make the most of workday possibilities and problems. With drive, determination, and optimism, it offers solutions to workday predicaments from strengthening your mindset and self-awareness to identifying needs and goals, from prioritizing your time and energy to communicating effectively and managing the unexpected.

Deepwater Horizon was supposed to be the cutting edge of energy exploration: drilling 5,000 feet below the surface of the Gulf of Mexico, the $560 million rig would be indispensable in helping to solve the ongoing energy crisis. Then, on April 20, 2010, BP’s dismal safety record came home to roost.

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business. This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales.

The Negotiator in You: Sales is for people who sell anything and everything! Salespeople negotiate constantly in today's increasingly competitive marketplace - making negotiation one of the most vital skills. Take this audio with you on the road, listen to it for timely advice before important meetings, and rest assured that it will provide you with the tools you need to become a more effective negotiator.

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

We all love the convenience of a short and precise text message, but it comes at a cost. More and more people are ill equipped to pick-up a phone or arrange an in-person meeting, and often even the idea of speaking causes actual anxiety. In Speaking with Power and Persuasion, licensed speech and language pathologist Rebecca Shafir gives you the tools to engage in meaningful communication with easy to learn steps.

We live in an evolving economic environment, one in which job security and career certainty are distant memories. The old rules for navigating the turbulent waters of employment just don't apply anymore. In the face of these ongoing changes, it's easy to become fearful and discouraged. In The Career Catapult, innovative career consultant Roopa Unnikrishnan shows you how to gaze into this uncertain future and shape it to your advantage - regardless of your current position in the hierarchy.