Showing titles in Marketing & Sales

In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Introducing the YouTube Creators Hub podcast - your ultimate destination for taking your YouTube channel to new heights, whether for business or personal growth! Join our host, Dusty Porter - a certified YouTube expert with a wealth of knowledge - as he delves into the fascinating world of online video creation every week. Dusty sits down with an exceptional YouTube Creator in each episode to explore their unique journey and share invaluable insights, strategies, and tips. If you're looking for practical guidance, inspiring stories, and expert tutorials, look no further than the YouTube ...

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

A show for financial professionals who want to be challenged to achieve their true potential faster. You will gain practical knowledge that you can implement on Monday morning when you get into the office. You'll learn the true value of your advice and, if you want to, how to charge for that advice. Featuring Sten J. Morgan, CFP®, ChFC®, one of the nation's leading young Financial Advisors.

Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.

Do you have problems getting traffic to your site or leads? Being unable to use social media or web analytics for multiplying your conversions? Writing top level sales copy? Or optimizing your website/sales page for higher rankings? If you do, within this audiobook many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.

Have a passion project you want to share with world? Something amazing you always wanted to do, but don't know how to reach an audience? Trying to grow a following for your blog, YouTube channel, podcast, social platform or eComm business? Then let this audiobook walk you through SassyZenGirl's proven seven-step formula to go from zero (followers) to influencer status in just a few months! Learn how to grow a following of raving fans as one of the top influencers in your field - even if you are brand new, have no clue about marketing, and not a single follower yet!

In today's highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than twenty years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.

Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered is perhaps the most valuable small book in the world of selling and business today. In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

Two out of every three roofing sales reps quit or get fired in their first 12 months. Veterans burn out, drink, or quit. Owners and managers pour their hearts into new hires, watch them drop like flies, and question why they’re still in the game. Why? Because roofing sales is one of the most mentally and emotionally challenging careers on this planet.

In this audiobook, you'll learn a four-step program taught by IBM and Xerox that has proven to produce top-performing salespeople in their industry....

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

The Official Guide to Success is a dynamic success system proven to bring you greater wealth, direction, self-confidence, and fulfillment! This audiobook is packed with motivation and inspiration from Tom Hopkins - developed during his record-breaking sales career. Overcome emotional roadblocks that have kept you from acting on your real hopes, dreams, and ambitions. This remarkable approach will help you achieve long-term happiness, success, and wealth.

Finally a book that explains the ins and outs of what it takes to close the dreaded short sale. This book will teach you everything you need to know as the real estate professional in such a tedious transaction. This is the uncensored and raw truth about the process it takes to get your client to the closing table!

Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.