Showing titles in Marketing

Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 400,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Good ideas are killing great companies. A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second. Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way? Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.

Are you frustrated with your agency's plateauing growth, even after trying multiple marketing strategies? Have you ever wondered if narrowing your agency's focus to a specific vertical could lead to faster growth, better retention, and a more streamlined business model? Anyone, Not Everyone provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides listeners through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Have you ever wondered how to brand your small business? If you're a practitioner of EOS, a fan of Traction, or apply Donald Miller's model from How to Grow Your Small Business to your service business, this book contains the missing piece you need to complete your business operating system. "Trade Secrets: Four Core Strategies to Maximize Value for Service Companies" is an indispensable guide for business owners looking to simplify branding and amplify their market impact.

You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation?

Embark on a journey of transformation with Affiliate Marketing for Beginners, where financial freedom is within reach for anyone willing to take the leap. Meet Audrey K. Andado, a seasoned expert in finance, entrepreneurship, and digital marketing, dedicated to empowering individuals through affiliate marketing.

Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.

Unlock the secrets of Instagram success with "Tips for Instagram Marketing," a comprehensive guide designed to transform your social media strategy. Perfect for both novices and seasoned marketers, this business marketing book offers actionable insights and proven techniques to elevate your brand on one of the world’s most popular platforms. Dive into a wealth of knowledge that spans from setting up a compelling business profile to mastering the art of high-quality content creation.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

Introducing the YouTube Creators Hub podcast - your ultimate destination for taking your YouTube channel to new heights, whether for business or personal growth! Join our host, Dusty Porter - a certified YouTube expert with a wealth of knowledge - as he delves into the fascinating world of online video creation every week. Dusty sits down with an exceptional YouTube Creator in each episode to explore their unique journey and share invaluable insights, strategies, and tips. If you're looking for practical guidance, inspiring stories, and expert tutorials, look no further than the YouTube ...

The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

This book has everything you need to improve how you market your lawn and landscaping business. It shows you what to do, from how to use social media to paid advertising and even marketing tips that won't break the bank. It's an informative book with lots of useful business strategies.

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.