Showing results by narrator "Keith Nobbs" in All Categories

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Cole Randolph never meant to come to The Outskirts, but when his friends were kidnapped on Halloween he had to try and save them. Now he’s trapped in a world that lies between wakefulness and dreaming, reality and imagination, life and death. Cole’s search for his friends has led him to Elloweer, another of the five kingdoms that make up The Outskirts.

Benjamin Pratt’s school is about to become the site of a new amusement park. It sounds like a dream come true! But lately, Ben has been wondering if he’s going to like an amusement park in the middle of his town—with all the buses and traffic and eight-dollar slices of pizza. It’s going to change everything. And, Ben is not so big on all the new changes in his life....

In this sixth installment, Zach and Zoe join the Middletown Elementary lacrosse club. But a day after their first game, a mystery presents itself: The netting on one of the school's lacrosse sticks is torn through. Ms. Moriarty says the equipment is just old and worn, but the twins think it might be something else. They decide to investigate, and when the clues start coming together, they realize solving the mystery is only the first piece of an even bigger surprise.

A bag of chips. That's all 16-year-old Rashad is looking for at the corner bodega. What he finds instead is a fist-happy cop, Paul Galluzzo, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's resistance to leave the bodega as resisting arrest, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to STAY STILL as ordered.

Alton Barnes loves maps. He's loved them ever since he was little, and not just for the geography. Because maps contain more information than just locations, and that's why he likes to draw maps as well as read them. Regular "point A to point B" ones, sure, but also maps that explain a whole lot more - like what he really thinks about his friends. And teachers. Even the principal. So when Alton's maps are stolen from his locker, there's serious trouble on the horizon - and he'll need some mad cartographic skills to escape it.

Michael, Taylor, Ostin, and the rest of the Electroclan head to China in search of a girl who may have discovered why Michael and his friends became electric. Her name is Lin Julung, or Jade Dragon, and she’s a child prodigy with an IQ higher than Einstein's - and Ostin’s. But Hatch gets to her first, and the Elgen are holding her prisoner in their Taiwan Starxource plant. Now the Voice wants Michael and the Electroclan to go to Taiwan and free her before Hatch can realize his dreams of an army of electric children.

Book two in the riveting and mysterious series by the master of the school story, Andrew Clements.

There's nothing eight-year-old twins Zach and Zoe Walker love more than playing sports and solving mysteries. And when those two worlds collide...well, it doesn't get any better than that. In their third mystery, Zach and Zoe discover their recess football has been completely deflated, leaving them without a ball to play with. But who's behind it? By searching for clues around the school, Zach and Zoe uncover the truth behind the damaged ball and learn the importance of friendship, inclusion, and being conscious of other people's feelings.

Alice Mayfair, 12 years old, slips through the world unseen and unnoticed. Ignored by her family and shipped off to her eighth boarding school, Alice would like a friend. And when she rescues Millie Maximus from drowning in a lake one day, she finds one. But Millie is a Bigfoot, part of a clan who dwells deep in the woods. Most Bigfoots believe that people - NoFurs, as they call them - are dangerous, yet Millie is fascinated with the NoFur world. She is convinced that humans will appreciate all the things about her that her Bigfoot tribe does not.

Cole and his friends have made it to the fourth of the five kingdoms that comprise the Outskirts - Necronum, land of the dead. New allies and new dangers await....

Cole Randolph was just trying to have a fun time with his friends on Halloween (and maybe get to know Jenna Hunt a little better). But when a spooky haunted house turns out to be a portal to something much creepier, Cole finds himself on an adventure on a whole different level.

Last spring Teddy's life changed for the better. He started working out and shaping up and even earned a spot on the Walton baseball team, and with the team he went all the way to the Little League World Series. But the best things to come out of that season were his friendships with Jack, Cassie, and Gus and the confidence to finally try out for the sport he really loves - football. So when eighth grade begins, Teddy couldn't be more psyched.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

Cole Randolph ventures to a new kingdom as he continues his search for his friends - and pursues his quest to mend what has gone awry with the magic in The Outskirts. Can he overcome the challenges ahead, or will he be stranded forever in a world between reality and imagination?

Trapped in a world where magic is powerful and dreams are real, Cole's epic adventure comes to a close in book five of the New York Times best-selling "fanciful, action-packed adventure" series (Publishers Weekly), from the author of the Fablehaven and Beyonders series. Cole and his friends are pushed to the limit in this finale to the best-selling Five Kingdoms series. Will they finally be able to restore magic to the world of the Outskirts and find their way back home?

From number one New York Times best seller Mike Lupica! Nick Crandall feels like he doesn't belong anywhere. He doesn't fit in with his new foster parents. They don't know the first thing about sports - and he's not exactly the model student they want him to be. It's only a matter of time until they realize he's not the right kid for them. And Nick certainly doesn't belong playing varsity baseball. He's only twelve years old! His teammates want a catcher their own age. But Nick needs to prove that he belongs - to his parents, to his team, and to himself.

He really just likes to liven things up at school -- and he's always had plenty of great ideas. When Nick learns some interesting information about how words are created, suddenly he's got the inspiration for his best plan ever: the frindle. Who says a pen has to be called a pen? Why not call it a frindle? Things begin innocently enough as Nick gets his friends to use the new word. Then other people in town start saying frindle. Soon the school is in an uproar, and Nick has become a local hero.

Ty has always known that the ocean is a dangerous place. Every time he swims beyond the borders of his family's subsea farm, he's prepared to face all manner of aquatic predators-sharks, squid, killer whales. What Ty isn't prepared to find in the deep is an entire township chained to a sunken submarine, its inhabitants condemned to an icy underwater grave. It's only the first clue to a mystery that has claimed hundreds of lives and stands to claim two more....