Mostrando resultados por Editor "Penguin Audio" en Pequeñas Empresas y Espíritu Emprendedor

Ninety percent of all startups fail. But why? For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them. Eisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology.

At the age of 26, John Roa was an aspiring but struggling entrepreneur. He was broke, racking up debt, and ready to give up on his dream of being self-made. In a final effort, he founded the design firm ÄKTA, which quickly became one of the fastest growing startups in America, and just five years later, he sold it for a fortune to Salesforce, the largest company in San Francisco. This is his account of rising from a self-described below-average student to becoming a poster boy for the successful young entrepreneur, while nearly destroying himself in the process.

In The 10% Entrepreneur, Patrick J. McGinnis shows you how to integrate entrepreneurship into your life by investing 10% of your time and, if possible, 10% of your capital into side projects. You will generate more income, discover new opportunities, sharpen your skills - and get the life you've always wanted.

It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.

Lisa Sugar has an amazing job. She spends her days at PopSugar creating content about pop culture, must-have handbags and makeup, healthy recipes, and Instagram-worthy sweets. She manages an enormously successful, growing company with employees who love what they do. And her life is just as great at home. She and her husband have three daughters, and she's the number one soccer mom who loves reading bedtime stories every night.

Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down - to shift our values, to switch from a profit focus to caring for people, communities and the planet.

From one of the world's greatest economic minds, author of the New York Times best seller The End of Poverty, a clear and vivid map of the road to sustainable and equitable global prosperity—and an augury of the global economic collapse that lies ahead if we don't follow it.

In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act likes an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and practical.

In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognisable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life.

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.

Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology.

Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This audiobook is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success.

Growing up in a trailer park, by her 21st birthday Ash was a jobless, homeless orphan with only $26 to her name. But even with the odds stacked against her, she changed her fortune forever by starting her million-dollar business from the backseat of her car. Ash gave the finger to convention, blazed her own path, and finally found work she loved. And she wants to show you how she did it.

Write a killer CV and land your dream job. It takes an employer just seven seconds to save or reject a job applicant’s CV. In this book, James Reed - chairman of REED, Britain’s largest recruitment company - offers invaluable and specific advice on what employers want to see in the CVs they receive and how you can stand out from the crowd.

The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts. The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers and leaders that focuses on what we know, what has come before and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, it is the definitive source for facts and the basis for a global movement to fight climate change.

At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death'. Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritise reinvention over tradition and collaboration over ownership.

Musicians know how to stay ahead of the beat. Forced to find new ways to adapt to accelerating change, musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds. Drawing from interviews and case studies with masterminds like Quincy Jones, Jimmy Iovine, Dr Dre, Lady Gaga, Beyoncé and Pharrell Williams, as well as leaders at Google X and Amazon, this book identifies the key lessons and skills musicians can teach us about innovation.

Alone in a Spartan black cockpit, test pilot Mike Melvill rocketed toward space. He had 80 seconds to exceed the speed of sound and begin the climb to a target no civilian pilot had ever reached. He might not make it back alive. If he did he would make history as the world's first commercial astronaut. The spectacle defied reason, the result of a competition dreamed up by entrepreneur Peter Diamandis, whose vision for a new race to space required small teams to do what only the world's largest governments had done before.

Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down - to shift our values, to switch from a profit focus to caring for people, communities, and the planet.

Do you dream of what you want to achieve in life - whether it's setting up your own business, getting in shape, or writing a novel - but never seem to get round to actually doing it? Does now just never feel like a good time to start? In January 2015, Sháá Wasmund made a decision: to finally get what she wanted. Three years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be.