Showing titles in Entrepreneurship

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.

Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.

Father of modern management, social commentator, and preeminent business philosopher Peter F. Drucker analyzed economics and society for more than 60 years. Now, for listeners everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker - an invaluable compilation of essential materials from the works of a management legend.

Many businesses struggle because they can’t access the funding they need to grow. Don’t let this happen to you! This complete insider’s guide will teach you the exact steps for easily obtaining business credit using an EIN instead of your SSN, while boosting your business credit score and profile in the process. This will ensure your business can grow quickly without putting your personal assets at risk.

In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

Did you ever want to start 3D printing but think it might be too difficult to learn? Do you feel that the subject matter is overly technical and possibly out of reach? Or do you believe that it would be just too complicated to even get started? We know the struggle very well and understand how you feel. In this book, we will help you to overcome all of these obstacles and more. Not only do we offer a brief history of how 3D printing came to be, we will help guide all prospective hobbyist on how to get started from scratch.

The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success.

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality - their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests.

Discover just how impactful and incredible being a business entrepreneur can be for you and your family. Are you worried about the added stress that living paycheck to paycheck causes you and your family? Sixty-three percent of Americans are living paycheck to paycheck. Keep reading to make sure you’re not one of them. While you may feel that you will never have the time or energy to start a business, there are ways to work around this so that money problems become a thing of your past.

Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Having lived nearly her entire life below the poverty line before going on to attain wealth and success as an entrepreneur and investor, Arlan Hamilton knows that money is power—but not for the reasons most people believe. Money is power, she says, because it provides us with options: to pursue our passions, take risks, and change our situation in life.

Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business.

Michael Colburn is an inventor. He wasn't always, but he made himself into one and realized a powerful truth: Inventing is a skill anyone can master. Over the last four decades, he has created inventions and built businesses and partnerships worth millions of dollars based on his inventions. Invent, Innovate, and Prosper is a practical handbook for inventing based on Michael's decades of work as a successful inventor. He shares his step-by-step system for launching profitable inventions, along with the surprising real-life lessons that helped him thrive.

Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.

Do you want to make money by serving people when they are at their happiest? If so, then starting your own event venue business can be a great idea! Think about it, people are always going to get married, have babies, and need to celebrate birthdays, graduations, and plenty of other events! This is why starting this business has a sea of opportunities. Your earning potential is high and your venue is mostly only going to get booked on the weekends! Here are some of the things you’ll learn in this book:

Unlock the secrets to mastering the short-term rental market with "The Unofficial Guide to Airbnb, VRBO, and More: Success Strategies for Short-Term Rentals." Whether you’re a seasoned host or just starting out, this comprehensive guide offers insider tips, expert advice, and proven strategies to maximize your income and ensure guest satisfaction. Discover how to optimize your listings on platforms like Airbnb, VRBO, and Booking.com, attract the right guests, and stand out in a competitive market. Learn the best practices for pricing, marketing, and managing your property to achieve ...

Fisher organizes the capital-raising process into six clear steps, and then breaks through the myths to reveal the triggers for success. For example, entrepreneurs are told that great business ideas get funded. Not true - great business stories get funded, and those stories all have a similar construction and shape, which can be learned. And yes, you need investors, but investors come with their own personality issues.

The Fearless Woman's Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires - and want to get honest with themselves about their reasons for wanting their own business, so they can find true and personal success. Dream big about what being the head of a woman-owned business can do for you.