Showing results by publisher "Random House Audio" in Computers & Technology

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century.

In World War 3.0, renowned media critic Ken Auletta chronicles the fierce conflict between the world's elephantine media companies from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates' empire by the United States government.

The benefits of living in a digital, globalized society are enormous; so too are the dangers. The world has become a law enforcer’s nightmare and every criminal’s dream. We bank online; shop online; date, learn, work and live online. But have the institutions that keep us safe on the streets learned to protect us in the burgeoning digital world? Have we become complacent about our personal security—sharing our thoughts, beliefs and the details of our daily lives with anyone who might care to relieve us of them?

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.

Do systems have souls? This book, based on a popular elective at IIM Ahmedabad, looks for answers in the hard trade-offs inherent in the design of operating systems and business models. It encourages business leaders to ask two different sets of existential questions: Does the organization that I am managing have a soul, and if so, what are the strategic choices that enable its synthesis (external orientation)? And, do I have a soul, and if so, who am I (internal orientation)?

America’s self-invented tinkerers are back at it in their metaphorical garages - fiddling with everything from solar-powered cars to space elevators. In Bunch of Amateurs, Jack Hitt visits a number of different garages and has written a fascinating book that looks at America’s current batch of amateurs and their pursuits. Beginning with Ben Franklin’s kite and leading all the way to the current TV hit American Idol, Hitt argues that the nation’s love of self-invented obsessives has always driven the country to rediscover the true heart of the American dream.

As one of our leading science writers, James Gleick has always been ahead of the curve. He chronicled the genius of the great physicist Richard Feynman and explained chaos theory in a way all of us could understand. Now, in a collection of previously published pieces, he muses on the Internet revolution that has taken place all around us.

With far-reaching implications, this urgent treatise promises to revolutionize our understanding of what it means to be human in the digital age. We used to say "seeing is believing"; now googling is believing. With 24/7 access to nearly all of the world's information at our fingertips, we no longer trek to the library or the encyclopedia shelf in search of answers. We just open our browsers, type in a few keywords, and wait for the information to come to us.

"There is an epidemic sweeping the world", the Nigerian Minister of Information, Lai Mohammed, said. "It is the epidemic of fake news. Mixed with hate speech, it is a disaster waiting to happen." Some argue that the disaster has already happened. But is the solution as simple as ridding social media of disinformation and hate speech? Who should decide whether content should be removed from platforms, or which users should be kicked off? Should governments set the rules and force the American behemoths - Facebook, YouTube and Twitter - to follow?

From parsing Silicon Valley personal ads, hanging out with high tech gurus, attending conferences-cum-rallies or exposing the flaws in technolibertarian thinking, Borsook's observations, mordant wit, and furious passion awakens you to the social and political consequences of having computer geeks run the world.

Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes listeners into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign. 

Fresh from her triumph at Lucent, Carly Fiorina took command of Hewlett-Packard in July 1999. Suddenly a woman was running one of the largest technology companies on earth, venturing farther than anyone else dared into traditional men's territory. Perfect Enough is the definitive account of her daredevil bid to remake HP with a record-shattering $20 billion acquisition of archrival Compaq Computer.

Companies all over the world are being buffeted by new technologies, disruptive business models, and start-up innovation. Business leaders know that they need to adopt these new technologies like blockchain, artificial intelligence, and the internet of things, and transform their companies using them to keep pace with rapid customer and business environment changes. Therefore, there is an urgent need to understand the basic principles of digital transformation and the technology forces that enable this shift.

Noah Adams's adventure in search of Wilbur and Orville Wright is a journey that takes him across the country as he follows in the footsteps of the famous brothers in an attempt to know them more deeply, not just as inventors and pilots but as individuals as well.

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay. In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives.

Award-winning journalist Nathan Bomey argues that Trump did not usher the post-truth era into being. He was its inevitable outcome. Bomey points to recent trends that have created the perfect seedbed for spin, distortion, deception, and bald-faced lies: shifting news habits, the rise of social media, the spread of entrenched ideologies, and the failure of schools to teach basic critical-thinking skills.

Ob Smartphone, Internetsuche oder Navigation, Google ist unser Tor zur Welt. Doch zugleich gilt Google als übermächtig und unersättlich. Vor allem in Deutschland kämpft der Konzern mit Imageproblemen, nun will auch die EU gegen ihn aktiv werden. Doch Google hat begonnen, sich zu wandeln. Die Konzernführung glaubt fest daran, die Welt durch Technologie zum Besseren verändern zu können und baut das Unternehmen Schritt für Schritt zu einer Zukunftsmaschine um.

Where Will Man Take Us? explores the changes technology is bringing about in us - as a society and as a species. What will the next generation turn into, what will it be like, how will the new Adam and Eve live and love? In this audiobook, Atul Jalan tackles nanotechnology, artificial intelligence, quantum computing, and genetics, seamlessly weaving the future of technology with the changing dynamics of human love, morality, and ethics.

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half....

Becoming a digital business is not about having a great Web site, setting up separate e-businesses, having next-generation software, or wiring your workforce. It's about using digital technology to become unique...to create and capture profits in new ways. How Digital Is Your Business? can show you how.