Showing results by publisher "Audible Studios" in Computers & Technology

Instagram se ha convertido en un medio imprescindible para dar visibilidad a pequeños negocios y empresas en todos los sectores y también para los profesionales que ofrecen sus servicios. Pero, ¿por qué a unos les funciona y a otros no? ¿Por qué algunas cuentas tienen más seguidores que otras?¿Cómo puede alguien convertirse en influencer?

In The Decision Tree, Thomas Goetz proposes a new strategy for thinking about health, one that applies cutting-edge technology and sound science to put us at the center of the equation. An individuals Decision Tree begins with genomics, where $400 and a test tube of spit provides a peek at how your DNA influences your health. It taps self-monitoring and collaborative health tools, where iPhone applications and next-generation monitoring gadgets can help individuals successfully change their behavior, once and for all.

A panoramic overview of biotechnologies that can endlessly boost human capabilities and the drastic changes these "superhuman" traits could trigger. Biotechnology is moving fast. In the coming decades, advanced pharmaceuticals, bioelectronics, and genetic interventions will be used not only to heal the sick but to boost human physical and mental performance to unprecedented levels.

From the fitness-tracking Nike Fuelband to the head-mounted computer Google Glass, wearable technology is turning our bodies into the new frontier of computing. In Computerised You, Shane Richmond considers how wearable technology could help us to lead healthier lives and make us more efficient, examines the threat to our privacy and the danger of addiction, and looks to a future of computer-augmented clothing and brain implants that challenge our notions of what it means to be human.

Boolean algebra, also called Boolean logic, is at the heart of the electronic circuitry in everything we use - from our computers and cars, to our kitchen gadgets and home appliances. How did a system of mathematics established in the Victorian era become the basis for such incredible technological achievements a century later?

We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.Yet this is the greatest time in history to be a knowledge seeker - if you know how.

No one has failed to notice that the current generation of youth is deeply - some would say totally - involved with digital media. Professors Howard Gardner and Katie Davis name today’s young people The App Generation, and in this spellbinding book they explore what it means to be “app-dependent” versus “app-enabled” and how life for this generation differs from life before the digital era.

Technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research - which includes conversations. Marwick analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Un podcast de IE University sobre gestión, tecnología e innovación.

Le document rare et l'incroyable parcours d'un inventeur français, qui à l'âge de neuf ans avait déjà construit un robot pour faire son lit et a ensuite été l'un des deux créateurs de Siri. Son objectif ici : tordre le cou aux idées reçues et aux fantasmes qui entourent l'IA aujourd'hui. Vous ne comprenez rien à l'intelligence artificielle (IA) ?

James Howard Kunstler's critically acclaimed and best-selling The Long Emergency, originally published in 2005, quickly became a grassroots hit, going into nine printings in hardcover. Kunstler's shocking vision of our post-oil future caught the attention of environmentalists and business leaders alike, and stimulated widespread discussion about our dependence on fossil fuels and our dysfunctional financial and government institutions.

半導体は石油を超える「戦略的資源」だった―― 気鋭の経済史家が鮮やかに解き明かす、いびつな業界構造と米中対立の新側面 半導体不足の主な原因は、半導体サプライ・チェーンの問題にあるわけではなかった。

Spanning four decades of dramatic advances in astronomy and planetary science, this book tells the story of eleven iconic exploratory missions and how they have fundamentally transformed our scientific and cultural perspectives on the universe and our place in it

Estamos frente a una nueva revolución industrial, un proceso siempre traumático en el corto plazo que en el medio y el largo acaba mereciendo la pena, generando mucho empleo y devolviendo la esperanza a quienes nacieron sin ella o la dejaron por el camino. Desafortunadamente, saberlo no minimiza el trauma social, por lo que "No te vas a morir" llega para apoyar a todos aquellos que apuesten por sumarse a este fenómeno, sea cual sea su edad, profesión o experiencia laboral, porque en estos momentos hay espacio para todos.

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.

Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually - as a by-product of our preposterously convenient digital existence.

Since the birth of civilization, human beings have manipulated other life-forms. We have selectively bred plants and animals for thousands of years to maximize agricultural production and cater to our tastes in pets. The observation of the creation of artificial animal and plant variants was a key stimulant for Charles Darwin's theory of evolution. The ability to directly engineer the genomes of organisms first became possible in the 1970s, when the gene for human insulin was introduced into bacteria.

Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in America, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda.

Da mesma autora do best-seller Algoritmos de Destruição em Massa, um alerta claro sobre a influência destrutiva do “complexo industrial da vergonha”.

How did a small southwest town transform itself into a hotbed of research science, advanced technology, and money? Tracking key figures in Santa Fe's emerging industries, Ed Regis explains how entrepreneurial scientists are using complexity theory and powerful, experimental computer programs to create practical - and profitable - applications. Their efforts to convert vast, diverse data, whether chemical or biological or computational, into useful information is leading to new drugs and medical therapies, ultimately revolutionizing our understanding of effective business strategies.