Showing titles in History & Culture

Size explains the regularities—and peculiarities—of the key processes shaping life (from microbes to whales), the Earth (from asteroids to volcanic eruptions), technical advances (from architecture to transportation), and societies and economies (from cities to wages).

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

Taking listeners behind Apple's major research studies, Apple Classrooms of Tomorrow (ACOT) and ACOT2, this audiobook highlights the powerful effects of the Challenge-Based Learning (CBL) framework and also introduces some of the extraordinary parents, educators, and entrepreneurs from around the world who are already utilizing new science-backed methods and technologies to benefit all children, from those who struggle to honor students, to help them unlock their potential and empower them to reach beyond their perceived limitations.

In the 1940s and '50s, when the newly minted Jet Propulsion Laboratory needed quick-thinking mathematicians to calculate velocities and plot trajectories, they didn't turn to male graduates. Rather, they recruited an elite group of young women who, with only pencil, paper, and mathematical prowess, transformed rocket design, helped bring about the first American satellites, and made the exploration of the solar system possible.

The cassette tape was revolutionary. Cheap, portable, and reusable, this small plastic rectangle changed music history. Make your own tapes! Trade them with friends! Tape over the ones you don't like! The cassette tape upended pop culture, creating movements and uniting communities. This entertaining book charts the journey of the cassette from its invention in the early 1960s to its Walkman-led domination in the 1980s to decline at the birth of compact discs to resurgence among independent music makers.

In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies — with hardware, software, and networks at their core — will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.

The definitive history of the Defense Advanced Research Projects Agency, the Pentagon agency that has quietly shaped war and technology for nearly 60 years. Founded in 1958 in response to the launch of Sputnik, the agency's original mission was to create "the unimagined weapons of the future". Over the decades, DARPA has been responsible for countless inventions and technologies that extend well beyond military technology.

Over the past two centuries, economic growth has freed billions from poverty and made our lives far healthier and longer. As a result, the unfettered pursuit of growth defines economic life around the world. Yet this prosperity has come at an enormous price. At this time of uncertainty about growth and its value, award-winning economist Daniel Susskind provides an essential reckoning. In a sweeping analysis full of historical insight, he argues that we cannot abandon growth but shows instead how we must redirect it, making it better reflect what we truly value.

Behind every great revolution is a vision, and behind perhaps the greatest revolution of our time, personal computing, is the vision of J.C.R. Licklider. In a simultaneously compelling personal narrative and comprehensive historical exposition, Waldrop tells the story of the man who not only instigated the work that led to the internet, but also shifted our understanding of what computers were and could be.

The world is never finished catching up with Vaclav Smil. In his latest and perhaps most digestible book, Invention and Innovation, the prolific author—a favorite of Bill Gates—pens an insightful and fact-filled jaunt through the history of human invention. Impatient with the hype that so often accompanies innovation, Smil offers in this book a clear-eyed corrective to the overpromises that accompany everything from new cures for diseases to AI.

Penguin Audio presents Life 3.0 by Max Tegmark, read by Rob Shapiro. We stand at the beginning of a new era. What was once science fiction is fast becoming reality, as AI transforms war, crime, justice, jobs and society - and even our very sense of what it means to be human. More than any other technology, AI has the potential to revolutionise our collective future - and there's nobody better situated to explore that future than Max Tegmark, an MIT professor and cofounder of the Future of Life Institute, whose work has helped mainstream research on how to keep AI beneficial.

You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In his important new audiobook, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms behind before it’s too late. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting.

It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills - and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These "bots" started with human programming and logic, but now their reach extends beyond what their creators ever expected.

Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales' riveting and explosive American Girls.

There is a robotics revolution underway. A record 3.1 million robots are working in factories right now, doing everything from assembling computers to packing goods and monitoring air quality and performance. A far greater number of smart machines impact our lives in countless other ways—improving the precision of surgeons, cleaning our homes, extending our reach to distant worlds—and we’re on the cusp of even more exciting opportunities.

As a manager or executive working in the architecture, engineering, and construction industry, you’re under pressure to do more with less, reduce waste, produce faster, and still turn a profit.

The New York Times best seller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Much has been written about the arrival of artificial intelligence, but according to political philosopher David Runciman, we've been living with AI for 300 years—because states and corporations are robots, too. In this mind-bending work, Runciman explains the modern world through the history of the "artificial agents" we created to rescue us from our all-too-human limitations. The Handover will forever change how we understand the history of the modern world as well as the immense challenges on the horizon.

Everyone is curious about life in the Universe, UFOs and whether ET is out there. Over the course of his thirty-year career as an astrophysicist, Adam Frank has consistently been asked about the possibility of intelligent life in the universe. Are aliens real? Where are they? Why haven’t we found them? What happens if we do?