Showing titles in Technology & Society

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century.

The most extensive account yet of the lives of cybercriminals and the vast international industry they have created, deeply sourced and based on field research in the world's technology-crime hot spots.

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

Technology is advancing faster than ever - but for better or for worse? On the one hand, astonishing technological developments from personalized genomics to self-driving cars to drones to artificial intelligence could make our lives healthier, safer, and easier. On the other hand, these very same technologies could raise the specter of a frightening and alienating future - eugenics, a jobless economy, complete loss of privacy, and an ever-worsening spiral of economic inequality.

¿Sabes por qué la Inteligencia Artificial está cambiando el mundo y cómo puede transformar tu vida? Debes saber que acaba de surgir una nueva tecnología que vino a causar una revolución por completo en toda la población actual, queramos o no, debemos conocer de qué se trata y cómo podemos sacar el mejor provecho para nuestras actividades en todos los diversos ámbitos. Todo esto y más lo aprenderás con este contenido.

Joanna Landau and Michael Golden guide you through the actual steps needed to successfully counter one of the greatest threats facing the Jewish people today: a Next Generation that is less and less connected to both Israel and their own Jewish identity. Whether you’re a devoted advocate for Israel, a Jewish community leader, or just a concerned parent or grandparent, this book is for you.

It's a signal paradox of our times that we live in an information society but do not know how it works. And without understanding how our information is stored, used and protected, we are vulnerable to having it exploited. In Fancy Bear Goes Phishing, Scott Shapiro exposes the secrets of the digital age. With lucidity and wit, he establishes that cybercrime has less to do with defective programming than with the faulty wiring of our psyches and society. And because hacking is a human story, he tells the fascinating tales of perpetrators.

With the exception of sleep, humans spend more of their lifetimes on work than any other activity. It is central to our economy, our society, and the family. It underpins our finances and our sense of meaning in life. Given the overriding importance of work, we need to recognize a profound transformation in the nature of work that is significantly altering lives: the incoming tidal wave of shadow work. Shadow work includes all the unpaid tasks we do on behalf of businesses and organizations.

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

Over the last 20 years, our economy and our society, from how we shop and pay our bills to how we communicate, have been completely revolutionized by technology. As Aneesh Chopra shows in Innovative State, once it became clear how much this would change America, a movement arose around the idea that these same technologies could reshape and improve government. But the idea languished, and while the private sector innovated, our government stalled, trapped in a model designed for the America of the 1930s and 1960s.

America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation’s chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.

Are you struggling to grow your online presence? Are you unsure of how best to use Instagram to gain more followers? Do you want to become a top influencer in your niche? The answer to this is understanding your niche and learning to create quality content for the abundance of potential followers out there. By learning the techniques in this audiobook you can upgrade your social media game and start to understand why some posts do well and others flop.

We have been underselling the future. In fact, the future will be neither dystopia nor utopia (which is an actively harmful dichotomy) - it will be what we do the work to make it. And the best way to the brightest future is to focus on what we can do, and make sure we are working to get there. Kate O’Neill, author of Tech Humanist and Pixels and Place, explores the ways we have already begun to solve human problems at scale, and makes the case for an approach that’s both hopeful and strategic as our best chance at a truly bright future.

With far-reaching implications, this urgent treatise promises to revolutionize our understanding of what it means to be human in the digital age. We used to say "seeing is believing"; now googling is believing. With 24/7 access to nearly all of the world's information at our fingertips, we no longer trek to the library or the encyclopedia shelf in search of answers. We just open our browsers, type in a few keywords, and wait for the information to come to us.

Ever since the earliest days of the Cold War, American intelligence agencies have launched spies in the sky, implanted spies in the ether, burrowed spies underground, sunk spies in the ocean, and even tried to control spies' minds by chemical means. But these weren't human spies. Instead, the United States expanded its reach around the globe through techno-spies. Nothing Is Beyond Our Reach investigates how America's technophiles inadvertently created a global espionage empire: one based on technology, not land.

From Gutenberg to Zuckerberg is a clear-eyed history of one of the most central and yet most taken for granted features of modern life: the Internet. Once a technological novelty and now the very plumbing of the Information Age, the Internet is something we have learned to take largely for granted. So, how exactly has our society become so dependent upon a utility it barely understands? And what does it say about us that this is so?

La tecnología actual tiene pocas limitaciones. Hasta ahora hemos construido ecosistemas empresariales en los que el incentivo para desarrollar cualquier cosa nos ha llevado a progresar de manera rapidísima, a crear un escenario que multiplica por mucho el dinamismo innovador de cualquier tiempo pasado, y a acelerar el bienestar y el nivel de desarrollo de la gran mayoría de la población. Pero este escenario está plagado de riesgos.

As one of our leading science writers, James Gleick has always been ahead of the curve. He chronicled the genius of the great physicist Richard Feynman and explained chaos theory in a way all of us could understand. Now, in a collection of previously published pieces, he muses on the Internet revolution that has taken place all around us.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

No one has failed to notice that the current generation of youth is deeply - some would say totally - involved with digital media. Professors Howard Gardner and Katie Davis name today’s young people The App Generation, and in this spellbinding book they explore what it means to be “app-dependent” versus “app-enabled” and how life for this generation differs from life before the digital era.