Showing titles in Writing & Publishing

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Bringing together Matt Taibbi's most incisive and hilarious work from his "Road Work" column in Rolling Stone, Smells Like Dead Elephants shines an unflinching spotlight on the corruption, dishonesty, and sheer laziness of our leaders.

This first audio edition of Poetry in Person: 25 Years of Conversation with America’s Poets (Knopf, 2010), invites listeners into an intimate classroom with eight acclaimed poets. Full of compelling, in-depth conversation about manuscripts and drafts by the poets themselves, plus readings of the finished poems, these historic recordings offer one of the most detailed portraits ever produced of how poems are actually made.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

In April 1986 a series of explosions shook the Chernobyl nuclear reactor. Flames lit up the sky, and radiation escaped to contaminate the land and poison the people for years to come. While officials tried to hush up the accident, Svetlana Alexievich spent years collecting testimonies from survivors - clean-up workers, residents, firefighters, resettlers, widows, orphans - crafting their voices into a haunting oral history of fear, anger and uncertainty, but also dark humour and love.

Ayn Rand discusses how a writer combines abstract ideas with concrete action and description to achieve a unity of theme, plot, characterization, and style, the four essential elements of fiction. Here, too, are Rand's illuminating analyses of passages from famous writers, rewrites of scenes from her own works, and fascinating rules for building dramatic plots and characters with depth.

The best way to answer these questions is to ditch your uncertainty and transform yourself into a kick-ass writer. This new book from award-winning author Chuck Wendig combines the best of his eye-opening writing instruction - previously available in e-book form only - with all-new insights into writing and publishing. It's an explosive broadside of gritty advice that will destroy your fears, clear the path, and help you find your voice, your story, and your audience.

The colorful, sentimental, funny, affectionate, cantankerous memoir by the most colorful, funniest, most cantankerous-- and probably the most revered-- sportswriter of the last fifty years. Dan Jenkins is accepted as one of the greatest (if not the greatest) golf writer of all time, wrote beloved bestselling novels and abused more corporate expense accounts than anyone who ever lived. It's a touching, laugh-out-loud tribute to the romanticism of old-time sportswriting-- and the glory days of sports.

In the first major history of crime fiction in 50 years, The Life of Crime: Detecting the History of Mysteries and Their Creators traces the evolution of the genre from the 18th century to the present, offering brand-new perspective on the world’s most popular form of fiction.

In a collection of original essays, the venerated television journalist, Dan Rather, celebrates our shared values and what matters most in our great country, and shows us what patriotism looks like. Writing about the institutions that sustain us, such as public libraries, public schools, and national parks; the values that have transformed us, such as the struggle for civil rights; and the drive toward science and innovation that has made the US great, Rather brings his experience on the frontlines of the world's biggest stories, and offers listeners a way forward.

Si tienes una idea de emprendimiento o ya operas tu negocio, pequeño o a gran escala, este libro es para ti. Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial.

Turning Pages: The Adventures and Misadventures of a Publisher is the well-told story of forty years in the publishing business. For twenty-four of those years, John Sargent ran one of America’s largest publishing companies. Rather than a straight chronological narrative, Sargent uses the best stories of those years to give us an intimate look inside book publishing. In weaving these stories together, he brings the listener with him through triumph and despair, and a very interesting daily life.

Kim Barker is not your typical, impassive foreign correspondent—she is candid, self-deprecating, laugh-out-loud funny. At first an awkward newbie in Afghanistan, she grows into a wisecracking, seasoned reporter with grave concerns about our ability to win hearts and minds in the region. In The Taliban Shuffle, Barker offers an insider’s account of the “forgotten war” in Afghanistan and Pakistan, chronicling the years after America’s initial routing of the Taliban, when we failed to finish the job.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In a ranch south of Texas, the man known as The Executioner dumps 500 body parts in metal barrels. In Brazil's biggest city, a mysterious prisoner orders hit men to gun down 41 police officers and prison guards in two days. In Southern Mexico a meth maker is venerated as a saint while enforcing Old Testament justice on his enemies. A new kind of criminal kingpin has arisen: part CEO, part terrorist, and part rock star, unleashing guerrilla attacks, strong-arming governments, and taking over much of the world's trade in narcotics, guns, and humans.

Beginning with the story of a simple burglary at Democratic headquarters and then continuing with headline after headline, Bernstein and Woodward kept the tale of conspiracy and the trail of dirty tricks coming - delivering the stunning revelations and pieces in the Watergate puzzle that brought about Nixon's scandalous downfall. Their explosive reports won a Pulitzer Prize for The Washington Post and toppled the president. This is the book that changed America.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

As anchor for the BBC's key political news programme, Newsnight, Emily Maitlis has interviewed some of the most powerful and controversial figures on the political scene. She plans each interview meticulously, knowing what she wants to ask and where she wants it to go, but as one of the most experienced journalists in her field she knows that no interview will ever go to plan....

Successful essayist, columnist, writing instructor, and editor Estelle Erasmus will show you how to find your voice, write stellar pieces, and get published.