Mostrando títulos en Redacción y Editorial

Are you captivated by the rapid advancements in AI but feel overwhelmed by the sheer variety of options? Do you find the terminology daunting? Or are you simply unsure where to begin with this transformative technology? This book is your gateway to not just understanding but mastering the exciting world of Generative AI. I will introduce to you a jargon-free, hands-on guide to Generative AI. AI for Beginners Playbook simplifies complex theories, equips you with practical skills, and sparks your creativity.

The one real difference between the American press and the Soviet state newspaper Pravda was that the Russian people knew they were being lied to. To expose the lies our media tell us today, controversial journalist James O'Keefe created Project Veritas, an independent news organization whose reporters go where traditional journalists dare not. Their investigative work - equal parts James Bond, Mike Wallace, and Saul Alinsky - has had a consistent and powerful impact on its targets.

Over her four decades of working in newsrooms big and small, Margaret Sullivan has become a trusted champion and critic of the American news media. In this bracing memoir, Sullivan traces her life in journalism and how trust in the mainstream press has steadily eroded.

The best students, the top performers, the quickest learners - it's not by luck. They know what they're doing, and you can be like them too. We've never been taught how to learn. Yet learning is the keystone to any goal you want to achieve. Let's start changing your life with this very book. A learning structure and framework that takes you from A-Z, in what to do and how to approach it.

A master class of 27 lessons, drawn from 27 diverse narratives, for novelists, storytellers, filmmakers, graphic designers, and more. Author Daniel Joshua Rubin unlocks the secrets of what makes a story work, and then shows how to understand and use these principles in your own writing. The result is “an invaluable resource” (Publishers Weekly, starred review), offering priceless advice like escalate risk, with an example from Pulp Fiction.

The colorful, sentimental, funny, affectionate, cantankerous memoir by the most colorful, funniest, most cantankerous-- and probably the most revered-- sportswriter of the last fifty years. Dan Jenkins is accepted as one of the greatest (if not the greatest) golf writer of all time, wrote beloved bestselling novels and abused more corporate expense accounts than anyone who ever lived. It's a touching, laugh-out-loud tribute to the romanticism of old-time sportswriting-- and the glory days of sports.

Show, don't tell is probably the single most important piece of advice given to writers. But many writers struggle to understand this powerful principle or have difficulty applying it to their own work. Even experienced authors sometimes don't grasp the finer nuances of showing and telling. In this book, Sandra Gerth draws on her experience as an editor and a best-selling author to show you how to show and tell you when to tell.

It's every novelist's greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page-one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot).

This first audio edition of Poetry in Person: 25 Years of Conversation with America’s Poets (Knopf, 2010), invites listeners into an intimate classroom with eight acclaimed poets. Full of compelling, in-depth conversation about manuscripts and drafts by the poets themselves, plus readings of the finished poems, these historic recordings offer one of the most detailed portraits ever produced of how poems are actually made.

Kundera brilliantly examines the work of such important and diverse figures as Rabelais, Cervantes, Sterne, Diderot, Flaubert, Tolstoy, and Musil. He is especially penetrating on Hermann Broch, and his exploration of the world of Kafka's novels vividly reveals the comic terror of Kafka's bureaucratized universe. Kundera's discussion of his own work includes his views on the role of historical events in fiction, the meaning of action, and the creation of character in the postpsychological novel.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

When producer Ira Rosen walked into the 60 Minutes offices in June 1980, he knew he was about to enter television history. His career catapulted him to the heights of TV journalism, breaking some of the most important stories in TV news. But behind the scenes was a war room of clashing producers, anchors, and the most formidable 60 Minutes figure: legendary correspondent Mike Wallace.

The Elements of Style has long been a valued and beloved resource for all writers. Hailed for its directness and clever insight, this unorthodox textbook was born from a professor's love for the written word and perfected years later by one of his students: famed author E. B. White. Ever since its first publication in 1959, writers have turned to this book for its wise and accessible advice.

In the wake of the September 11 attacks and the US-led invasion of Iraq, Suzy Hansen, who grew up in an insular conservative town in New Jersey, was enjoying early success as a journalist for a high-profile New York newspaper. Increasingly, though, the disconnect between the chaos of world events and the response at home took on pressing urgency for her. Seeking to understand the Muslim world that had been reduced to scaremongering headlines, she moved to Istanbul.

Delve into the labyrinth of Jorge Luis Borges’s thoughts on the theory and practice of literature, and learn from one of the most influential writers of the twentieth century not only what a writer does but also what a writer is. For the first time ever, here is a volume that brings together Borges’s wide-ranging reflections on writers, on the canon, on the craft of fiction and poetry, and on translation—an ars poetica of one of the twentieth century’s greatest writers.

As hard as the craft of writing is, the greatest challenges writers face are often within ourselves. Author, essayist, and speaker William Kenower knows this struggle firsthand and hears them from writers everywhere he teaches and appears. In this candid and encouraging book, he dismantles the myth that some writers have talent and others don't and shares relatable stories, wisdom, and best practices for reengaging with our passion, following our curiosity, and staying connected to what matters most.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity - think Strunk and White's Elements of Style for the digital age.

Beginning with the story of a simple burglary at Democratic headquarters and then continuing with headline after headline, Bernstein and Woodward kept the tale of conspiracy and the trail of dirty tricks coming - delivering the stunning revelations and pieces in the Watergate puzzle that brought about Nixon's scandalous downfall. Their explosive reports won a Pulitzer Prize for The Washington Post and toppled the president. This is the book that changed America.

Flash fiction is changing the way we tell stories. Carving away the excess, eliminating all but the most essential, flash fiction is putting the story through a literary dehydrator, leaving the meat without the fat. And it only looks easy. Enter Going Short: An Invitation to Flash Fiction. In this, her treatise on the form, veteran writer Nancy Stohlman takes us on a flash fiction journey: from creating, sculpting, revising, and collecting stories to best practices for writers in any genre.

In the middle of the night on March eleventh, 1980, the phone rang in Julia Reed’s Georgetown dorm. It was her boss at Newsweek, where she was an intern. He told her to get in her car and drive to her alma mater, the Madeira School. Her former headmistress, Jean Harris, had just shot Dr. Herman Tarnower, The Scarsdale Diet Doctor. Julia didn’t flinch. She dressed, drove to Madeira, got the story—and her first byline—and the new American Gilded Age was off and running.