Showing titles in Writing & Publishing

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Write, Publish, Thrive: Transform Your Passion into Published Works for the Next Generation – A Roadmap to Success! Is rejection becoming an all-too-familiar companion on your publishing journey? Turn setbacks into comebacks! Explore proven strategies to overcome rejection and secure your spot in the world of children's and teen publications. If you have ever dreamed of writing and publishing children's books or for children's magazines look no further! Becoming A Children's Author is written by an award-winning author who knows your pain! Learn the basics of not only how to write ...

Reporting on China has long been one of the most challenging and crucial of journalistic assignments. Nonetheless, American media coverage of China has profoundly influenced U.S. government policy and shaped public opinion not only domestically but also, given the clout and reach of U.S. news organizations, around the world. This book tells the story of how American journalists have covered China—from the civil war of the 1940s through the COVID-19 pandemic—in their own words.

In Lincoln and the Power of the Press, Harold Holzer shows us an activist Lincoln through journalists who covered him from his start to the night of his assassination. In a wholly original way, Holzer shows us politicized newspaper editors battling for power and a masterly president who used the press to speak directly to the people and shape the nation.

Best-selling author Elizabeth George has spent years teaching writing, and in Write Away, she shares her knowledge of the creative process. George combines clear, intelligent, and functional advice on fiction writing with anecdotes from her own life, the story of her journey to publication, and inside information on how she meticulously researches and writes her novels.

For 50 years, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers and its award-winning magazine for resources to foster their professional development, from writing prompts and tips on technique to informative interviews with published authors, literary agents, and editors. But never before has Poets & Writers marshalled its 50 years’ worth of knowledge to create an authoritative guide for writers that answers every imaginable question about craft and career - until now.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

Discover how to create high converting Just Listed & Just Sold postcards that generate more leads. This book reveals my techniques to send effective just listed and just sold postcards, get more business and close more deals, and will help you to stop feeling like you are wasting money on postcards! I'll also give away 75 of my top templates in the appendix of this book! A word of caution: Before I dive in, I want you to know who this book is NOT for: this book is NOT for postcard printing companies, because I reveal in this book why your postcards don’t work and leave the agents feeling ...

Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese, and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives, and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience.

Bringing together Matt Taibbi's most incisive and hilarious work from his "Road Work" column in Rolling Stone, Smells Like Dead Elephants shines an unflinching spotlight on the corruption, dishonesty, and sheer laziness of our leaders.

In this spellbinding blend of memoir and insight, best-selling author Chuck Palahniuk shares stories and generous advice on what makes writing powerful and what makes for powerful writing. With advice grounded in years of careful study and a keenly observed life, Palahniuk combines practical advice and concrete examples from beloved classics, his own books, and a "kitchen-table MFA" culled from an evolving circle of beloved authors and artists, with anecdotes, postcards from the road, and much more.

This first audio edition of Poetry in Person: 25 Years of Conversation with America’s Poets (Knopf, 2010), invites listeners into an intimate classroom with eight acclaimed poets. Full of compelling, in-depth conversation about manuscripts and drafts by the poets themselves, plus readings of the finished poems, these historic recordings offer one of the most detailed portraits ever produced of how poems are actually made.

Show, don't tell is probably the single most important piece of advice given to writers. But many writers struggle to understand this powerful principle or have difficulty applying it to their own work. Even experienced authors sometimes don't grasp the finer nuances of showing and telling. In this book, Sandra Gerth draws on her experience as an editor and a best-selling author to show you how to show and tell you when to tell.

A creative writer's shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's best-selling classic is the most widely used creative writing text in America, and for more than three decades, it has helped hundreds of thousands of students learn the craft.

In this brilliant, fierce, and funny memoir of transformation, Jami Attenberg—described as a “master of modern fiction” (Entertainment Weekly) and the “poet laureate of difficult families” (Kirkus Reviews)—reveals the defining moments that pushed her to create a life, and voice, she could claim for herself. What does it take to devote oneself to art? What does it mean to own one’s ideas? What does the world look like for a woman moving solo through it?

In 2012, Ali Smith delivered the Weidenfeld lectures on European comparative literature at St. Anne’s College, Oxford. Those lectures, presented here, took the shape of discursive stories that refused to be tied down to either fiction or the essay form. Thus, Artful is narrated by a character who is haunted - literally - by a former lover, the writer of a series of lectures about art and literature. A hypnotic dialogue unfolds between storytelling and a meditation on art that encompasses love, grief, memory, and revitalization.

Today's writers need more spunk than Strunk: whether it's the Great American email, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone. With its crisp, witty tone, Sin and Syntax covers grammar's ground rules while revealing countless unconventional syntax secrets that make for sinfully good writing.

In Fiction Writing 101, you’ll find a complete guide to nailing a successful book—from the seed of an idea right through to the finished manuscript....

The Secrets of Story is a revolutionary and comprehensive writing guide for the 21st century, focused on clever ways to get an audience to fully identify with an all-too-human hero. Authors will learn to how to cut through pop culture noise and win over a jaded modern audience by rediscovering the heart of writing: shaping stories that ring true to our shared understanding of human nature.

In the first major history of crime fiction in 50 years, The Life of Crime: Detecting the History of Mysteries and Their Creators traces the evolution of the genre from the 18th century to the present, offering brand-new perspective on the world’s most popular form of fiction.