Showing titles in Social Psychology & Interactions

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

The Cult of Trump is an accessible and in-depth analysis of the president, showing that under the right circumstances, even sane, rational, well-adjusted people can be persuaded to believe the most outrageous ideas. Hassan’s audiobook is essential listening for anyone wanting to understand the Trump phenomenon and looking for a way forward.

The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.

Decades before the American Revolution, Benjamin Franklin lamented that English settlers were constantly fleeing over to the Indians - but Indians almost never did the same. Tribal society has been exerting an almost gravitational pull on Westerners for hundreds of years, and the reason lies deep in our evolutionary past as a communal species. The most recent example of that attraction is combat veterans who come home to find themselves missing the incredibly intimate bonds of platoon life.

The first love in our lives is our mother. Recognizing her face, her voice, the meaning of her moods, and her facial expressions is crucial to survival. In this book, Dr. Christine Ann Lawson vividly describes how mothers who suffer from borderline personality disorder produce children who may flounder in life even as adults, futilely struggling to reach the safety of a parental harbor, unable to recognize that their borderline parent lacks a pier, or even a discernible shore.

From “one of the most brilliant young psychologists of her generation” (Paul Bloom), a groundbreaking examination of how speech causes some of our deepest social divides—and how it can help us overcome them.

Un classico della psicologia sociale della persuasione! Oltre 5 milioni di copie vendute nel mondo! In questo nuovo volume, ampliato e aggiornato, Robert B. Cialdini, professore di psicologia sociale della persuasione, offre una guida per aiutarci a capire quando veniamo manipolati per accettare ciò che ci viene offerto. L'autore ha fatto ricerche approfondite, penetrando da "studente" anche nei settori della vendita e della pubblicità, dove le tecniche di persuasione sono utilizzate al massimo delle loro possibilità, e ha stilato un elenco dei principali fattori che aiutano le persone a persuaderci a dire sì alle loro offerte.

The key behind communication - it's not about what you say. It's how you shut up. Empathy and listening - they sound easy, but you know that most people you meet on a daily basis can't do it. So what's the deal? Mindful listening is the skill behind deep relationships. This book is about a skill that isn't complex, but also not easy. It's a book about relationships and what drives them - what lets you into people's hearts.

This essential guide explores the methods by which groups and individuals can manipulate people's minds and behaviors in a subtle and covert manner. Hassan combines his personal narrative with extensive psychological research to provide strategies for protection, intervention, and healing for those affected by destructive cults.

Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West but worldwide.

“Either You’re Playing The Game or Getting Played By The Game." Imagine you being able to think about getting women like it was a game? Like a fun, entertaining and only sometimes challenging game to play. A game that you want to play that doesn’t make you all nervous, sweaty and insecure just to be a part of. This way of looking at picking up women is extremely possible and done by the best macs, players, ladies men and pickup artists in the game everyday. All you have to do is learn the rules and advanced techniques of the game used over and over by some of the flyest players in the...

Life's fulfillment isn't based on titles, figures in your bank account, or the number of likes you get. Strip all that away and your happiness depends on the quality of your relationships—or lack of! How is it that in the office, there is always that person who gets on with everyone, who motivates the team, and achieves their goals? Why does it seem there's always a friend who knows how to make you feel better after a rough day but when it comes to doing the same for them, you have no idea how to offer words of support and comfort?

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience, revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world-other people and our relation to them.

In the 21st century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are an irrational species - cavemen out of time saddled with biases, fallacies, and illusions.

In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside, and start living instead of doing. As it turns out, we’re searching for external solutions to an internal problem. We won’t find what we’re searching for in punishing diets, productivity apps, or the latest self-improvement schemes. Yet all is not lost - we just need to learn how to take time for ourselves, without agenda or profit, and redefine what is truly worthwhile.

Here is one thing that people tend to forget that makes this world gravitate to one's desire.... any wild guess? Yes...it’s influence. People are social creatures. From birth up until the last breath we need people to help us to live comfortably, especially in this modern world we are living in. From asking your friends to join you somewhere, winning that declamation contest, and making your boss say yes to your dream project, influence is involved. The question is, can you execute this correctly to make sure winning is always on your side?

Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species's existence.

Systemic Shame is the socially engineered self-loathing that says we are solely to blame for our circumstances. It teaches that our consumption is moral and personal choice is our only tool of change. Systemic Shame tells us that poverty is remedied by hard-working people pulling themselves up by their bootstraps, that marginalized people are responsible for their own oppression, and that massive global crises like climate change can be solved by switching to paper straws. When we inevitably blame ourselves for failing to do enough to combat structural injustices, we feel Systemic Shame.