Showing titles in E-Commerce

With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help eCommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

The definitive audiobook on how the technology behind bitcoin and cryptocurrency is changing the world - majorly expanded with new material on cryptoassets, icos, smart contracts, digital identity and more. Blockchain is the ingeniously simple technology behind Bitcoin. But it is much more than that. It is a public ledger to which everyone has access but which no single person controls. It enables companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure but fundamentally open. And soon it will be everywhere.

A game-changing audiobook that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers. The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping, and everything else, but nothing changes this reality: We are in a moment of business purgatory. Mitch Joel, one of the world's leading experts in new media, warns that the time has come to "Ctrl Alt Delete". To reboot and to start re-building your business model.

Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

Digital technology is wonderful, but it's making us miserable, say former tech executives Vivek Wadhwa and Alex Salkever. There's a reason Apple CEO Tim Cook told the Guardian he won't let his nephew on social networks. We've become a nation of tech addicts - although it's not entirely our fault, and it is possible to enjoy the benefits of technology while taking our happiness back from the bots. Wadhwa and Salkever describe the applied neuroscience techniques developers are using to make their products so insidiously habit-forming.

Social media has traversed far greater heights than simply being a medium for user-generated content. Today, it’s a tool for consumer empowerment (we all witness big conglomerates being brought to their knees by that one dissatisfied tweet or widely shared post) and a gratifying brand-consumer partnership.

Whether you are looking to boost your visibility and traffic, master Facebook advertising, or know the best strategies for getting powerful results, this audiobook will give you everything you need to master Facebook marketing.

Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands.

It's time to sell more books and take your author career to the next level! This simple step-by-step guide will teach you how to set up, scale, and profit from Amazon sponsored ads...and get your book shown to millions of eager readers! With easy-to-follow instructions, six-figure author Alana J. Terry will teach you everything you need to know about Amazon sponsored ads...from selecting the keywords that will get your book in front of your ideal readers to deciding exactly how much to bid for maximum exposure (plus highest profit!).

Cut through the noise, and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online, so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better.

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

Who else wants to sell more art next month than all of last year? Turn your artistic talent into a goldmine! Selling art online is now as simple as following a few easy steps! If you want to sell more art next month than you sold all last year then this is probably the most important audiobook you'll ever listen to.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Have you ever purchased an item for $50 and sold it in the same day for $350? Better yet, have you ever received an item for free from a total stranger and then sold it for $400 the same day? Me either - not until I was laid off by my employer and stumbled across Craigslist. Craigslist receives over 60 billion (yes, billion) hits per month worldwide, so let me help you profit off that statistic.

“I want to start blogging/making YouTube videos, but I don’t know where to start. I don’t know what I would even talk about. I think I’ll sound stupid.” I’ve heard this too many times over the years from people who have something of value to share with the public but never put it out. This audiobook solves that problem completely and definitively.

Unlike most other blogging methods you’ll find out there, this method is a bit unique in that it does not utilize any affiliate links whatsoever, nor does it utilize an email list. My only request is that you go through this audiobook not with eyes of skepticism or prejudice, but rather with an open mind. The strategies this audiobook is going to lay on you are based on real-world data-driven analytics, and the results are going to likely be better than what you would have expected.

Jason R. Boyce has nearly 20 years of experience as an Amazon top seller and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative direct-to-consumer strategies create more sales while building brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick show how to pick a winning product, get it made, get it listed, and get it selling—on and off Amazon.

Have you ever wanted to learn how to use social media to grow and invest back into your business? Would you like to build your brand name, build connections, and explore unlimited opportunities with social media? Would you like to be able to improve your reach to customers to help them find the best services of yours? Then this auidobook is what you need, as it will show you how you can build a strong presence on three social media powerhouses!