Showing titles in International

When the pressure is on, many of the world's top CEOs turn to McKinsey & Company to reinvent themselves and their organizations. The Journey of Leadership brings the experience of one of the world's most influential consulting firms right to your fingertips.

Many Americans are finally waking up to the alarming reality of China's stealth war on the United States and puzzling over how to push back against its insidious infiltration. What few realize is that we have one real advantage in this war: The Chinese Communist Party strategy for total war has been written out in Unrestricted Warfare, the Chinese book, well known there, that has become their new Art of War. In War Without Rules, retired Air Force Brigadier General Rob Spalding takes Americans inside Unrestricted Warfare.

Western political discourse on cybersecurity is dominated by news of Chinese military development of cyberwarfare capabilities and cyber exploitation against foreign governments, corporations, and non-governmental organizations. Western accounts, however, tell only one side of the story. Chinese leaders are also concerned with cyber insecurity, and Chinese authors frequently note that China is also a victim of foreign cyber attacks—predominantly from the United States. China and Cybersecurity is a comprehensive analysis of China's cyberspace threats and policies.

In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.

Um livro corajoso que traz uma visão arejada e acessível sobre a economia brasileira. Entre 2006 e 2017, a economia brasileira viveu numa montanha russa. Do segundo mandato de Lula ao impeachment de Dilma Rousseff, o país passou por alguns dos anos de maior prosperidade de sua história, mas também viveu uma crise Sem precedentes. O que aconteceu? Este livro sugere uma resposta. Segundo a autora, os obstáculos para a continuidade do crescimento inclusivo de 2006 e 2010 eram superáveis, mas optou-se por fazer deles pretexto para uma malsucedida mudança de rumo.

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

Featuring all sorts of theoretical and practical gems, Options Trading Simplified: Beginner’s Guide to Make Money Trading Options in 7 Days or Less! explains why it is important to have a risk limiting strategy that protects your capital while optimizing your profit potential. This safety first, step-by-step approach is ideal for beginners and intermediary level traders who want to make money in options trading without losing their nest egg! This book requires no previous knowledge or experience in options or financial trading.

During his life and even after his death, Captain William Kidd’s name was known around England and the American colonies. He was infamous for the very crime for which he was hanged, piracy. This book by Rebecca Simon dives into the details of the two-year manhunt for Captain Kidd and the events that ensued afterward. Captain Kidd was hanged in 1701, and from that sprung a massive hunt for all pirates led by the British during a period known as the Golden Age of Piracy. Ironically, public executions only led to pirates’ growth in popularity and interest.

When we think about the future of war, the military and Washington and most everyone gets it backwards. We think in terms of buying single military systems, such as fighter jets or aircraft carriers. And when we think about modernizing those systems, we think about buying better versions of the same things. But what really matters is not the single system but "the battle network"—the collection of sensors and shooters that enables a military to find an enemy system, target it, and attack it.

Looking for a strategic edge in your business finances? THE PATH TO PROFITS offers a groundbreaking approach, cutting through the complexity to highlight what truly matters in your financial data. Where "Profit First" revolutionized entrepreneurial mindset, THE PATH TO PROFITS takes it a step further by uniquely demystifying the financial signals that drive sustainable growth.

Sometime around 1750, English entrepreneurs unleashed the astounding energies of steam and coal, and the world was forever changed. The emergence of factories, railroads, and gunboats propelled the West’s rise to power in the nineteenth century, and the development of computers and nuclear weapons in the 20th century secured its global supremacy.

In The Money Revolution: How to Finance the Next American Century, economist and best-selling author Richard Duncan lays out a farsighted strategy to maximize the United States' unmatched financial and technological potential. In compelling fashion, the author shows that the United States can and should invest in the industries and technologies of the future on an unprecedented scale in order to ignite a new technological revolution that would cement the country's geopolitical preeminence, greatly enhance human well-being, and create unimaginable wealth.

Signals is the story of the world economy, told in the language of everyday objects, places and events - from magazine covers and supermarkets to public protests. Pippa Malmgren argues that by being alert to the many signals around us, we can be empowered to deal with the varied troubles and treasures the world economy inevitably brings. Economics is not just maths and data. Perfume and makeup are part of the world economy, too.

Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Market Sentiment, and Cultural Indicators is the first definitive guide to understanding and profiting from the relationship between the stock market and interest rates. It's well established that interest rates significantly impact the stock market. This is the first book that definitively explores the interest rate/stock market relationship and describes a specific system for profiting from the relationship.

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox’s The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today.

The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.

Unser Geldsystem ist zum Scheitern verurteilt! Noch haben Sie Zeit, Ihr Vermögen in Sicherheit zu bringen. Unser Wohlstand ist in Gefahr und Ihr Vermögen wird durch Inflation, Steuern und fragwürdige politische Entscheidungen angegriffen. Parallel scheint die Welt aus den Fugen geraten zu sein und wir sehen eine historische Akkumulation von immer mehr Krisen in einer immer komplexeren Welt in Gestalt von Rezession, Krieg, Deglobalisierung, geopolitischen Spannungen, künstlicher Intelligenz, tickenden demografischen Bomben, unfähiger Politik.

Almost 10 years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his best seller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars.

In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face-and traces the intricate story of globalization from the exuberant 90s to the embattled present.

Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs.