Showing titles in International

Jude Wanniski's masterpiece defined the policies at the heart of the Reagan economic boom that continues today and promises a coming century of global peace and prosperity. Writing with a simplicity and liveliness uncommon to his subject, Wanniski offers a fresh general theory of the world's political evolution that explains how and why economies fail and succeed, now and as far as we can imagine.

The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.

Eighteen years after the genocide that made Rwanda international news, yet left it all but abandoned by the West, the country has achieved a miraculous turnaround. Rising out of the complete devastation of a failed state, Rwanda has emerged on the world stage yet again - this time with a unique model for governance and economic development under the leadership of its strong and decisive president, Paul Kagame. Here, Patricia Crisafulli and Andrea Redmond look at Kagame’s leadership.

From the ocean floor to outer space, China’s Digital Silk Road aims to wire the world and rewrite the global order. Taking listeners on a journey inside China’s surveillance state, rural America, and Africa’s megacities, Jonathan Hillman reveals what China’s expanding digital footprint looks like on the ground and explores the economic and strategic consequences of a future in which all routers lead to Beijing.

In the last few years, China's aid program has leapt out of the shadows. But China's tradition of secrecy about its aid fueled rumors and speculation, making it difficult to gauge the risks and opportunities provided by China's growing embrace. This well-timed book, by one of the world's leading experts, provides the first comprehensive account of China's aid and economic cooperation overseas. Deborah Brautigam tackles the myths and realities, explaining what the Chinese are doing, how they do it, how much aid they give, and how it all fits into their "going global" strategy.

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

During his life and even after his death, Captain William Kidd’s name was known around England and the American colonies. He was infamous for the very crime for which he was hanged, piracy. This book by Rebecca Simon dives into the details of the two-year manhunt for Captain Kidd and the events that ensued afterward. Captain Kidd was hanged in 1701, and from that sprung a massive hunt for all pirates led by the British during a period known as the Golden Age of Piracy. Ironically, public executions only led to pirates’ growth in popularity and interest.

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance - understanding markets and acknowledging local beliefs, regulations, and history - is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.

Six years after Brexit, it can feel like we're still having the same conversations. This is the explainer we need to move on. And we do need to move on, because in the meantime so much has changed. The economic realities that are making the UK less competitive, less productive and less well-off are ever more obvious - and more and more people are finding out the Brexit they were sold was based on falsehoods and fantasy. So what exactly went wrong with Brexit?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

The meeting of world leaders at Bretton Woods in 1944 was the only time countries from around the world agreed to overhaul the structure of the international monetary system. The system they set up presided over the longest, strongest, and most stable period of growth the world economy has ever seen.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

The world is moving towards replacing fossil fuels with renewable energy. But building electric vehicles, solar panels, and millions of other devices requires digging more mines. Critical minerals are vital to many sustainable technologies, and the competition for them is intensifying. Nations which aspire to energy independence are ever more intertwined: a hedge fund manager's attempt to revive rare earths mining in California needs Chinese expertise, and international reliance on Africa's mining sector persists despite concern over child labour.

Over $6 trillion changes hands in the foreign exchange market every day. You can jump straight into the action with expert guidance from the hands-on Currency Trading for Dummies. You'll learn how the foreign exchange market works, what factors influence currency values, and how to understand financial data. You'll also find details on the latest trends in currency trading, including currency ETFs, cryptocurrencies, and currency options.

The finance sector of Western economies is too large and attracts too many of the smartest college graduates. Financialization over the past three decades has created a structure that lacks resilience and supports absurd volumes of trading. The finance sector devotes too little attention to the search for new investment opportunities and the stewardship of existing ones, and far too much to secondary-market dealing in existing assets. Regulation has contributed more to the problems than the solutions.

At the dawn of the twenty-first century, Thomas Friedman, in The World Is Flat, declared globalization the new economic order. But the reign of globalization as we’ve known it is over, argues Financial Times columnist and CNN analyst Rana Foroohar, and the rise of local, regional, and homegrown business is now at hand.

No one, from economists to bankers to politicians, has been able to quantify exactly how much of the world's assets are currently hidden - until now. Gabriel Zucman is the first economist to offer reliable insight into the actual extent of the world's money held in tax havens. And it's staggering. In The Hidden Wealth of Nations, Zucman offers an inventive and sophisticated approach to quantifying how big the problem is, how tax havens work and are organized, and how we can begin to approach a solution.

Jim Rogers, whose entertaining accounts of his travels around the world - studying the markets from Russia to Singapore from the ground up - has enthralled investors and Wall Street aficionados for two decades. In his engaging memoir Street Smarts, Rogers offers pithy commentary from a lifetime of adventure, from his early years growing up a naïve kid in Demopolis, Alabama, to his fledgling career on Wall Street, to his cofounding the wildly successful Quantum Fund [omit George Soros], Rogers always had a restless curiosity to experience and understand the world around him.

In Forex Trading QuickStart Guide, author and veteran trader Troy Noonan draws on his decades-long career spent in the trenches of the foreign currency markets to outline the exact path that new forex traders should take. The book presents insights distilled from thousands of trades on the global forex markets, including guidance on technical and fundamental analysis, interpreting charts, and mastering the psychology of successful forex traders.

"The hour of capitalism's greatest triumph," writes Hernando de Soto, "is, in the eyes of four-fifths of humanity, its hour of crisis." In The Mystery of Capital, the world-famous Peruvian economist takes up one of the most pressing questions the world faces today: Why do some countries succeed at capitalism while others fail?