Mostrando títulos en Ciencia e Ingeniería

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

Here for the first time, in rich human, political, and scientific detail, is the complete story of how the bomb was developed, from the turn-of-the-century discovery of the vast energy locked inside the atom to the dropping of the first bombs on Japan. Few great discoveries have evolved so swiftly - or have been so misunderstood. From the theoretical discussions of nuclear energy to the bright glare of Trinity, there was a span of hardly more than 25 years.

As Indigenous scientist and author of Braiding Sweetgrass Robin Wall Kimmerer harvests serviceberries alongside the birds, she considers the ethic of reciprocity that lies at the heart of the gift economy. How, she asks, can we learn from Indigenous wisdom and the plant world to reimagine what we value most? Our economy is rooted in scarcity, competition, and the hoarding of resources, and we have surrendered our values to a system that actively harms what we love. Meanwhile, the serviceberry’s relationship with the natural world is an embodiment of reciprocity.

In A Mind for Numbers, Dr. Oakley lets us in on the secrets to learning effectively - secrets that even dedicated and successful students wish they’d known earlier. Contrary to popular belief, math requires creative, as well as analytical, thinking. Most people think that there’s only one way to do a problem, when in actuality, there are often a number of different solutions - you just need the creativity to see them.

Humanity has long looked to the sky and marveled at the world around us. We've wondered why the world is the way it is and whether it has to be that way. And we dream of a time when we have developed a theory of everything—a theory that answers all questions. Einstein's Unfinished Dream explores the cutting-edge research of modern particle physicists that pushes us slowly towards a theory of everything....

There is nothing more essential to our health and well-being than breathing. Yet, as a species, humans have lost the ability to breathe correctly, with grave consequences. Journalist James Nestor travels the world to figure out what went wrong and how to fix it. The answers aren’t found in pulmonology labs, as we might expect, but in the muddy digs of ancient burial sites, secret Soviet facilities, New Jersey choir schools, and the smoggy streets of São Paulo. Nestor tracks down men and women exploring the hidden science behind ancient breathing practices.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

If you think your brain and mind are one, think again. According to the interpersonal neurobioligy pioneer Daniel J. Siegel, the mind actually emerges out of the interaction between your brain and relationships. Now, with The Neurobiology of "We", Dr. Siegel invites you on a journey to discover this revolutionary new model of human development - one that can positively transform trauma, move you from stress to calm and equanimity, and promote well-being for you, your family, or even your community.

Comet begins with a breathtaking journey through space astride a comet. Pulitzer Prize-winning astronomer Carl Sagan, author of Cosmos and Contact, and writer Ann Druyan explore the origin, nature, and future of comets, and the exotic myths and portents attached to them. The authors show how comets have spurred some of the great discoveries in the history of science and raise intriguing questions about these brilliant visitors from the interstellar dark.

Were the fates of the dinosaurs and the origins of humans tied to the wanderings of a comet?

What is art? Many of us think of the arts as entertainment—a luxury of some kind. In Your Brain on Art, authors Susan Magsamen and Ivy Ross show how activities from painting and dancing to expressive writing, architecture, and more are essential to our lives.

Robert Sapolsky’s Behave, his now classic account of why humans do good and why they do bad, pointed toward an unsettling conclusion: We may not grasp the precise marriage of nature and nurture that creates the physics and chemistry at the base of human behavior, but that doesn’t mean it doesn’t exist. Now, in Determined, Sapolsky takes his argument all the way, mounting a brilliant (and in his inimitable way, delightful) full-frontal assault on the pleasant fantasy that there is some separate self telling our biology what to do.

Herriot continues the rich and rewarding day-to-day life of a small-town veterinarian, and we journey with him across the dales, meeting a whole new cast of unforgettable characters - humans, dogs, horses, lambs, parakeets - all of them drawn with the same infinite fascination, affection and insight that made James Herriot one of the most beloved authors of our time. And all the stories are warmly, evocatively told by the world-renowned "voice" of Dr. Herriot: Christopher Timothy.

For decades the practice of manifestation has been widely dismissed as self-involved, materialistic pseudoscience. But as neuroscientist and recognized compassion leader Dr. James Doty reveals, manifestation introduces us to different possibilities, and it lays the groundwork for a kinder, better world. Doty grounds us in the practices that change our brain structures: attention, meditation, visualization, and compassion. This mind magic allows us to move through the world in ways that help us see clearly.

Volcanoes. Trees. Drunk butterflies. Mars missions. Slug sex. Death. Beauty standards. Anxiety busters. Beer science. Bee drama. Take away a pocket full of science knowledge and charming, bizarre stories about what fuels these professional -ologists' obsessions. Humorist and science correspondent Alie Ward asks smart people stupid questions and the answers might change your life.

Whether pondering black holes or predicting discoveries at CERN, physicists believe the best theories are beautiful, natural, and elegant, and this standard separates popular theories from disposable ones. This is why, Sabine Hossenfelder argues, we have not seen a major breakthrough in the foundations of physics for more than four decades. The belief in beauty has become so dogmatic that it now conflicts with scientific objectivity: Observation has been unable to confirm mindboggling theories, like supersymmetry or grand unification, invented by physicists based on aesthetic criteria.

Have you ever found yourself wondering “Why do I want more than I have?” Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring.

The former head of the Pentagon program responsible for the investigation of UFOs - now known as Unidentified Anomalous Phenomena (UAP) - reveals long-hidden truths with profound implications for not only national security but our understanding of the universe.

J. Robert Oppenheimer was one of the iconic figures of the 20th century, a brilliant physicist who led the effort to build the atomic bomb but later confronted the moral consequences of scientific progress. When he proposed international controls over atomic materials, opposed the development of the hydrogen bomb, and criticized plans for a nuclear war, his ideas were anathema to powerful advocates of a massive nuclear buildup during the anti-Communist hysteria of the early 1950s.