Showing results by publisher "Gildan Media, LLC" in Science & Engineering

Spaceflight is one of the greatest human achievements of the 20th century. The Soviets launched Sputnik, the first satellite, in 1957; less than 12 years later, the American Apollo astronauts landed on the moon.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Physics for Rock Stars is not a weighty treatise on science, but a personal tour of physics from a quirky friend. Anyone who's ever wondered why nature abhors a vacuum, what causes magnetic attraction, or how to jump off a moving train or do a perfect stage dive will find answers and a few laughs, too. No equations, numbers, or tricky concepts - just an inspiring and comical romp through the basics of physics and the beauty of the organized universe.

The human race is at a crossroads. In the coming years, we will make decisions regarding our human spaceflight program that will lead to one of two familiar futures: the open universe of Star Trek, where we allow ourselves the opportunity to spread our wings and attempt to flourish as an interplanetary species - or the closed, dystopian, and ultimately self-destructive world of Soylent Green. If we ever hope to live in the future that is the former scenario, our first stepping stone must be a manned mission to Mars.

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.

To an outsider, Toyota is hard to understand. The company moves forward gradually while also advancing in big leaps. It is frugal with its resources while spending extravagantly on people and projects. It is both efficient and redundant.

In this volume in the MIT Press Essential Knowledge series, John Jordan offers an accessible introduction to 3-D printing. Jordan outlines the stages of 3-D printing, from idea to software model to a printable file that slices the planned object into printable layers to the finished object itself. He describes additive technologies, consumer 3-D printing in homes and schools, mass customization, and industrial uses.

Expanding upon one of the most-read New York Times Magazine features of 2012, Smarter penetrates the hot new field of intelligence research to reveal what researchers call a revolution in human intellectual abilities. Shattering decades of dogma, scientists began publishing studies in 2008 showing that "fluid intelligence" - the ability to learn, solve novel problems, and get to the heart of things - can be increased through training. But is it all just hype?

Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: it suggests foundational practices to improve the overall health of the body culture, mindset, and leadership and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility.

The Arctic century is upon us. A great jockeying for power and influence has erupted among nations in the high north. At stake are trillions of dollars in profit or loss, US security, geopolitical influence and the fate of a fragile environment as well as the region's traditional people. As the ice melts and oil companies venture north, the polar regions may become the next Panama Canal, the next Arabian Peninsula-places on earth that remain relatively unknown in one century and become pivotal in the next.

Few people know much about stem cell research beyond the ethical questions raised by using embryos. But in the last decade, stem cell research has made huge advances toward eliminating some of our most intractable diseases. Now this sweeping and accessible book introduces us to this cutting-edge science, which will revolutionize medicine and change the way we think about and treat disease.

Robots are entering the mainstream. Technologies have advanced to the point of mass commercialization - Roomba, for example - and adoption by governments - most notably, their use of drones. Meanwhile, these devices are being received by a public whose main sources of information about robots are the fantasies of popular culture. We know a lot about C-3PO and Robocop, but not much about Atlas, Motoman, Kiva, or Beam - real-life robots that are reinventing warfare, the industrial workplace, and collaboration.

Our intuition about how things should behave is usually right in the everyday world. We see the baseball soar in the air, arc, drop, and lie stationary on the ground. Through data gathered by our senses and basic knowledge of the laws of classical mechanics, the motion of a ball makes perfect sense. But enter the world of the tiniest particles on earth—the motion of electrons, the shapes of molecules—and everything we think we know about the world radically changes.

Is the end of HIV upon us? Award-winning research scientist and HIV fellow at the Ragon Institute, Nathalia Holt, reveals the science behind the discovery of a functional cure and what it means for the millions affected by HIV and the history of the AIDS pandemic. Two men, known in medical journals as the Berlin Patients, revealed answers to a functional cure for HIV. Their cures came 12 years apart, the first in 1996 and the second in 2008.

What gives the human brain the creative ability that defines us all as individuals? Although the silicon version is hard on its heels, the brain remains the most remarkable computer in existence. Leading us through cognitive theory, neuroscience and Darwinian evolution with his trademark wit and wisdom, Michael Corballis explains what we know - and don't know - about our minds. How do we know if we’re really the top dogs in brain power?

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

Distinguished authors like Daniel Kahneman, Dan Ariely, and Nassim Nicholas Taleb have written much about the flaws in the human brain when it comes time to make a decision. Our intuitions and passions frequently fail us, leading to outcomes we don't want. In this audiobook, Eyal Winter, Professor of Economics and Director of the Center for the Study of Rationality at the Hebrew University of Jerusalem, wonders: why? If our emotions are so destructive and unreliable, why has evolution left us with them?

People keep track. In the 18th century, Benjamin Franklin kept charts of time spent and virtues lived up to. Today, people use technology to self-track: hours slept, steps taken, calories consumed, medications administered. Ninety million wearable sensors were shipped in 2014 to help us gather data about our lives. This audiobook examines how people record, analyze, and reflect on this data, looking at the tools they use and the communities they become parts of.

The bonds we are capable of feeling toward other people - how we know and belong to one another - provide fascinating glimpses into the intricacies of human behavior. Intimacy is that moment when our true identity is revealed to another, when traumas, fears, and ambitions are shared. Through the ordinary stories of eight relationships, Giovanni Frazzetto has woven an extraordinary narrative of togetherness.