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You’ve been taught to persuade, pitch products, read and mimic body language, and engage in a long list of other sales tactics to build a business. But those tactics no longer work - especially if you’re working with intangible offerings like insurance and financial strategies. These old-fashioned sales techniques may temporarily move a client toward making a purchase, but they don’t promote long-lasting relationships. To do that, you must become a trusted advisor. Andre Roos provides in-depth details on how to build meaningful, win-win interactions in this salesmanship guide.