Design Marketing
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Design for How People Think
- Using Brain Science to Build Better Products
- By: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Thx
- By Huntress Janos on 05-09-24
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 05-18-21
- Language: English
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Who Gets What - And Why
- The New Economics of Matchmaking and Market Design
- By: Alvin E. Roth
- Narrated by: Peter Berkrot
- Length: 7 hrs and 41 mins
- Unabridged
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If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?
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What the Author Did On Summer Vacation
- By Martin Fierro on 03-18-16
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Who Gets What - And Why
- The New Economics of Matchmaking and Market Design
- Narrated by: Peter Berkrot
- Length: 7 hrs and 41 mins
- Release date: 06-02-15
- Language: English
- A Nobel laureate reveals the often surprising rules that govern a vast array of activities - both mundane and life-changing - in which money may play little or no role....
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Unabridged
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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Hateful book with no new information if you’ve read Blue Ocean Strategy
- By Anon on 05-23-23
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Release date: 04-19-23
- Language: English
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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Order Without Design
- How Markets Shape Cities (The MIT Press)
- By: Alain Bertaud
- Narrated by: Camille Mazant
- Length: 20 hrs and 10 mins
- Unabridged
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Urban planning is a craft learned through practice. Planners make rapid decisions that have an immediate impact on the ground - the width of streets, the minimum size of land parcels, the heights of buildings. The language they use to describe their objectives is qualitative - “sustainable,” “livable,” “resilient” - often with no link to measurable outcomes. Urban economics, on the other hand, is a quantitative science, based on theories, models, and empirical evidence largely developed in academic settings.
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great book, rough around the edges performance
- By Joel Pollen on 04-05-21
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Order Without Design
- How Markets Shape Cities (The MIT Press)
- Narrated by: Camille Mazant
- Length: 20 hrs and 10 mins
- Release date: 11-30-20
- Language: English
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Urban planning is a craft learned through practice. Planners make rapid decisions that have an immediate impact on the ground - the width of streets, the minimum size of land parcels, the heights of buildings....
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The Beginner's Guide to Interior Design Business
- A Step-by-Step Guide to Starting Your Own Successful Business
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 2 hrs and 29 mins
- Unabridged
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✨ Unleash your creativity and entrepreneurial spirit with "The Beginner's Guide to Interior Design Business"! ✨ This comprehensive eBook is a must-read for anyone seeking to establish their own small space interior design business. With 36 in-depth chapters, "The Beginner's Guide to Interior Design Business" covers everything from niche selection and business planning to client relations and industry trends, making it the ultimate resource for budding designers. Transform your passion for interior design into a successful and fulfilling career with this groundbreaking guide. Learn how ...
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this is the 1st book I found that I felt was actually helpful and not overly generalizing "how to start a business".
- By maria augusta louro on 05-26-24
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The Beginner's Guide to Interior Design Business
- A Step-by-Step Guide to Starting Your Own Successful Business
- Narrated by: Virtual Voice
- Length: 2 hrs and 29 mins
- Release date: 04-21-24
- Language: English
- ✨ Unleash your creativity and entrepreneurial spirit with "The Beginner's Guide to Interior Design Business"! ✨ This comprehensive eBook is a ...
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- By: Annie Jean-Baptiste
- Narrated by: Janina Edwards
- Length: 7 hrs and 42 mins
- Unabridged
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This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
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The power of diversity in marketing
- By Amazon Customer on 03-28-21
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- Narrated by: Janina Edwards
- Length: 7 hrs and 42 mins
- Release date: 09-29-20
- Language: English
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This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products....
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 11-28-23
- Language: English
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Why attractive things work better and other crucial insights into human-centered design....
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The Puzzle Master's Handbook
- Designing, Creating, and Solving Immersive Puzzles in Escape Rooms
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 1 hr and 13 mins
- Unabridged
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Looking to create a successful and immersive escape room? Look no further than The Puzzle Master's Handbook, the ultimate guide to designing the perfect escape room experience. Dive deep into the history and evolution of escape rooms with Chapter 1, exploring the origins and growth of this exciting industry. Understanding the psychology behind puzzles and brain games is vital to creating an immersive experience, and Chapter 2 breaks down the key elements to keep in mind when designing your escape room. Chapter 3 provides a detailed breakdown of the six critical elements that every ...
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The Puzzle Master's Handbook
- Designing, Creating, and Solving Immersive Puzzles in Escape Rooms
- Narrated by: Virtual Voice
- Length: 1 hr and 13 mins
- Release date: 04-22-24
- Language: English
- Looking to create a successful and immersive escape room? Look no further than The Puzzle Master's Handbook, the ultimate guide to designing the ...
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- By: Karen Tiber Leland
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Unabridged
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.
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Good book
- By Anonymous User on 10-15-23
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Release date: 12-22-20
- Language: English
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and more....
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Kicksology
- The Hype, Science, Culture & Cool of Running Shoes
- By: Brian Metzler
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 57 mins
- Unabridged
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Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick. Kicksology follows a shoe from inspiration to store shelf to show how innovative ideas evolve into industry-wide trends and fads. Metzler tours shoe labs where scientists advance our understanding of shoes and running mechanics as well as the domestic and overseas shoe factories where the world's favorite kicks are assembled.
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Shoe nerd nirvana
- By TravellingCari on 03-21-24
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Kicksology
- The Hype, Science, Culture & Cool of Running Shoes
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 57 mins
- Release date: 10-15-19
- Language: English
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Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick...
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How to Start an Online Business
- Basics of Business Plan, Market Research, Marketing with Ads and Designing Your Website
- By: Quinn Chapman
- Narrated by: Virtual Voice
- Length: 35 mins
- Unabridged
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The internet has made it easy for virtually anyone to become a business owner. It is impossible to deny the convenience and ease of online shopping for goods or services. An online platform is ideal for launching your business for any aspiring business owner, though it is not always as easy as it seems.What exactly goes into starting a business online? The landscape and procedures involved with e-commerce are vastly different from those of physical businesses. If you're ready to start your dream online business but don't know what steps to take next, this guide is for you. We'll break down ...
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How to Start an Online Business
- Basics of Business Plan, Market Research, Marketing with Ads and Designing Your Website
- Narrated by: Virtual Voice
- Length: 35 mins
- Release date: 12-10-23
- Language: English
- The internet has made it easy for virtually anyone to become a business owner. It is impossible to deny the convenience and ease of online shopping...
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- By Amazon Customer on 10-12-18
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Release date: 04-25-17
- Language: English
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Email Marketing Excellence
- Crafting Campaigns that Convert
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 3 hrs and 10 mins
- Unabridged
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Dive into the dynamic, ever-evolving world of digital marketing with "Email Marketing Excellence" – your ultimate compendium for everything you need to know to master the art and science of email marketing. This guide is designed to navigate you through the vast landscape of email marketing, starting from its evolution to the latest trends. It familiarizes you with the nuts and bolts of email campaigns, from crafting compelling subjects, personalizing content, designing visually appealing emails, to optimizing your content for maximum engagement. Discover the crucial role of target ...
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Email Marketing Excellence
- Crafting Campaigns that Convert
- Narrated by: Virtual Voice
- Length: 3 hrs and 10 mins
- Release date: 04-21-24
- Language: English
- Dive into the dynamic, ever-evolving world of digital marketing with "Email Marketing Excellence" – your ultimate compendium for everything you ...
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Good information but…
- By Consumer Expert! on 07-27-23
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 07-25-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Unabridged
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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Supplement to The Category Design Toolkit
- By Sean on 05-04-24
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Release date: 05-12-23
- Language: English
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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Sort of a Handbook
- By Sean on 08-22-23
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 06-30-23
- Language: English
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- By Elena on 06-01-21
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Release date: 06-18-19
- Language: English
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Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same...
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X
- The Experience When Business Meets Design
- By: Brian Solis
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Unabridged
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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Not Great
- By Anonymous User on 03-07-23
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X
- The Experience When Business Meets Design
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Release date: 05-11-17
- Language: English
- Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences....
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- By: Peter L. Phillips
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Unabridged
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In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Release date: 02-20-13
- Language: English
- In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs....
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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Lots of bang per buck
- By oj on 06-18-24
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Release date: 02-08-24
- Language: English
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.
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Please try againRegular price: $19.95 or 1 credit
Sale price: $19.95 or 1 credit
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