Marketing Technology Business

His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

Traditional content creation techniques can waste a lot of time and be a huge source of irritation. Writer's block can be stressful and result in generic, uninspired content that doesn't leave a lasting impression. This can happen as a result of the hours spent looking for ideas, the money spent on hiring a writer, or any combination of these. It can be difficult and is all too typical to struggle with producing content that is distinctive and truly original. While some people have had success utilizing ChatGPT to create content, the majority are unable to do so and instead create simple ...

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Buy the Workbook Used at Stanford Continuing Studies to Teach Social Media Marketing for business. 2025 UPDATED EDITION - all info verified, and a NEW chapter on 'Marketing Basics,' plus continuing analysis of TikTok, as well as revisions on LinkedIn, Facebook and other major platforms.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered.

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

In Digital Prospecting, Mike Jones and Ken Guest offer a proven, battle-tested process for an integrated 21st century prospecting system that leverages today's social technologies. The book outlines the most effective ways to prospect using email and social selling interactions as the initial point of contact with the prospect. The process it offers is not meant to replace cold calls. It's meant only to give you the tools you need to evaluate which method makes the most sense, given your unique situation.

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

The most powerful arsenal of closes ever! This audiobook over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial "Closing" is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.