Marketing Artificial Intelligence
AI, Marketing, and the Future of Business
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Marketing Artificial Intelligence
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Narrado por:
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Paul Roetzer
Acerca de esta escucha
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.
Marketing AI Institute’s founder and CEO, Paul Roetzer, and chief content officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.
As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.
So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
©2022 BenBella Books (P)2022 BenBella BooksLos oyentes también disfrutaron...
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- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 80
-
Narración:4 out of 5 stars 74
-
Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- De: Lasse Rouhiainen
- Narrado por: Rodger Paxton
- Duración: 8 h y 17 m
- Versión completa
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General4.5 out of 5 stars 47
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Narración:4 out of 5 stars 41
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Historia4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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1 out of 5 stars
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Completely useless
- De Joe V en 03-29-19
De: Lasse Rouhiainen
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
- Versión completa
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General4 out of 5 stars 90
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Narración:4.5 out of 5 stars 74
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Historia4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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1 out of 5 stars
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Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 306
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Narración:4.5 out of 5 stars 243
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Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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General4.5 out of 5 stars 241
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Narración:4.5 out of 5 stars 192
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Historia4.5 out of 5 stars 191
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
-
Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4 out of 5 stars 72
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Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
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General4 out of 5 stars 191
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Narración:4.5 out of 5 stars 165
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Historia4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
-
Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
-
General4 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
-
not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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General4 out of 5 stars 657
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Narración:4 out of 5 stars 369
-
Historia4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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General4 out of 5 stars 96
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Narración:4 out of 5 stars 85
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Historia4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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The AI Playbook
- Mastering the Rare Art of Machine Learning Deployment (Management on the Cutting Edge)
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General4 out of 5 stars 15
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The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment.
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1 out of 5 stars
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Basic book not worth time
- De Kindle Customer en 04-16-24
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Marketing 6.0
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General4 out of 5 stars 4
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Mastering Artificial Intelligence: A Non-Nerd’s Guide to Incorporating AI Basics into Modern Life
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General5 out of 5 stars 49
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Historia5 out of 5 stars 48
Are you ready to master the future? In today's world, artificial intelligence isn't just science fiction anymore; it's the key to transforming your reality. Are you feeling the pressure to stay ahead in the AI revolution? Don't let anxiety and unease about AI govern your destiny. Take control and keep listening.
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5 out of 5 stars
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Using AI in many areas
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General4.5 out of 5 stars 53
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Don't miss out on the AI revolution. Here’s the perfect solution to future-proof your business with AI, even if you're not a tech expert! Are you a business leader in the digital age, bombarded with terms like 'artificial intelligence' and 'machine learning'? Do you find yourself lost in technical jargon while competitors advance in the AI game? Are you among the 85% of leaders who see AI as a game-changer but lack an effective implementation strategy, as per a recent MIT report?
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1 out of 5 stars
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if you asked chatgpt to write a generic book about AI...
- De Darin en 05-26-24
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This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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General4 out of 5 stars 15
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The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment.
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1 out of 5 stars
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Basic book not worth time
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Marketing 6.0
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1 out of 5 stars
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if you asked chatgpt to write a generic book about AI...
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The Business Case for AI
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General4 out of 5 stars 14
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Narración:4 out of 5 stars 13
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Historia3.5 out of 5 stars 13
AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.
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1 out of 5 stars
-
Can I please just learn about AI without a political lecture?
- De Anonymous User en 07-05-24
De: Kavita Ganesan
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The ChatGPT Advantage
- Transform Your Business with Artificial Intelligence
- De: Diana Sterling
- Narrado por: Vicky David
- Duración: 12 h y 33 m
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General4.5 out of 5 stars 125
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Narración:4.5 out of 5 stars 125
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Historia4.5 out of 5 stars 125
Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.
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1 out of 5 stars
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Total, unmitigated buzzword porn
- De Kyle Woolard en 11-14-23
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Artificial Intelligence & Generative Ai for Beginners
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General4.5 out of 5 stars 2
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
This book now comes with a FREE VIDEO COURSE: ChatGPT for Beginners! Do you want an easy guide to understanding AI? Curious about the hype around generative AI? Looking for ways to use ChatGPT, MidJourney for business & personal gain? If you find yourself nodding in agreement, then this book is exactly for you! Amazon bestselling author & AI Consultant David M. Patel is going to show you everything you need to know become an expert user of artificial intelligence & generative AI.
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5 out of 5 stars
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Amazing
- De Amazon Customer en 11-20-24
De: David M. Patel
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Generative Artificial Intelligence for Beginners
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- De: Gwen Taylor
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General4.5 out of 5 stars 56
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Narración:5 out of 5 stars 54
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Historia5 out of 5 stars 54
Comprehensive Guide to Remarriage Success offers essential advice, proven strategies, and real-life insights to help you navigate the complexities of remarriage and build a strong, joyful partnership.
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1 out of 5 stars
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Seems AI generated
- De Pap Lőrinc en 07-20-24
De: Gwen Taylor
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Artificial Intelligence Basics
- A Non-Technical Introduction
- De: Tom Taulli
- Narrado por: Al Kessel
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General4 out of 5 stars 32
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Narración:3.5 out of 5 stars 29
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Historia4 out of 5 stars 29
Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.
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3 out of 5 stars
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Artificial Intelligence Basics
- De Aleja en 08-15-23
De: Tom Taulli
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Prompt Engineering and ChatGPT
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- De: Russel Grant
- Narrado por: Jeremy Diener
- Duración: 3 h y 48 m
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General4.5 out of 5 stars 79
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Narración:4.5 out of 5 stars 74
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Historia4.5 out of 5 stars 74
This book is your key to leveraging ChatGPT effectively. Whether for career advancement, business enhancement, or personal growth, it provides actionable insights and strategies.
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1 out of 5 stars
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not worth it
- De Rob Thomas en 10-04-24
De: Russel Grant
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ChatGPT Side Hustles 2024
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- De: Alec Rowe
- Narrado por: Shawn Isola
- Duración: 3 h y 47 m
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General4 out of 5 stars 63
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Narración:4.5 out of 5 stars 59
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Historia4 out of 5 stars 59
Dive into the future of passive income with "ChatGPT Side Hustles" by Alec Rowe. This comprehensive guide unveils over 85 innovative side hustle ideas leveraging the power of AI to boost your income, create new cash flows, and secure a competitive edge.
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3 out of 5 stars
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Comprehensive but slightly inaccurate list of What Chat GPT can provide
- De Shweta Patel en 09-17-24
De: Alec Rowe
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Marketing 5.0
- Technology for Humanity
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
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General4 out of 5 stars 63
-
Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 52
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
1 out of 5 stars
-
Very disappointing
- De TerrisThompson en 01-24-23
De: Philip Kotler, y otros
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AI Superpowers
- China, Silicon Valley, and the New World Order
- De: Kai-Fu Lee
- Narrado por: Mikael Naramore
- Duración: 9 h y 28 m
- Versión completa
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General4.5 out of 5 stars 4,343
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Narración:4.5 out of 5 stars 3,674
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Historia4.5 out of 5 stars 3,672
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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3 out of 5 stars
-
Compelled to listen at 2x speed
- De LEE en 09-26-18
De: Kai-Fu Lee
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Artificial Intelligence
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- Narrado por: Abby Craden, Melanie Mitchell, Tony Wolf
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In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements.
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5 out of 5 stars
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Start understanding AI right here!
- De Chad M. en 01-26-20
De: Melanie Mitchell
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Artificial Intelligence in Practice
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- De: Bernard Marr, Matt Ward - contributor
- Narrado por: Mike Chamberlain
- Duración: 7 h y 2 m
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General4.5 out of 5 stars 184
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Narración:4.5 out of 5 stars 162
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Historia4 out of 5 stars 161
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success.
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5 out of 5 stars
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Nice Consistent Format
- De Steve Hunt en 06-19-19
De: Bernard Marr, y otros
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Competing in the Age of AI
- Strategy and Leadership When Algorithms and Networks Run the World
- De: Marco Iansiti, Karim R. Lakhani
- Narrado por: Steven Jay Cohen
- Duración: 9 h y 38 m
- Versión completa
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General4.5 out of 5 stars 295
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Narración:4 out of 5 stars 249
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Historia4 out of 5 stars 247
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
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2 out of 5 stars
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Good writing but disappointing reading
- De YBNRML en 04-13-20
De: Marco Iansiti, y otros
Lo que los oyentes dicen sobre Marketing Artificial Intelligence
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Felipe Gonzalez
- 01-10-24
Awesome
This is a great listen to get up to speed with AI . I look forward to continuing my journey with applying AI in marketing.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Shawn Goodin
- 07-02-22
Nailed it!
If you are a marketer and change agent then this is the book for you. If you aren’t focused on how data can transform consumer experience and have a direct impact on growth you are missing out on the #1 competitive advantage that is staring you in the face. I’m going to buy dozens of copies and hand it out to my team.
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Total5 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Glen McNiel
- 05-29-23
Dry delivery, super valuable frameworks for thinking about Marketing AI
Paul has a great podcast and that is what led me to this book. His matter of fact voice is similar enough to his reading that it didn’t put me off. Besides, I listened and read at the same time. (Which I recommend - just be ready to mark sections with action steps to come back and work through later.)
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Total2 out of 5 stars
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Ejecución1 out of 5 stars
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Historia2 out of 5 stars
- J. Fisher
- 04-25-23
Wow, this is great... if you need to fall asleep
I didn't quite connect with this audiobook. While it may be an excellent choice for those who are completely new to the world of AI and its marketing aspects, it may not be as appealing to those with prior knowledge. Additionally, the narration could benefit from more vocal variety as it comes across as somewhat monotone.
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