Marketing Artificial Intelligence
AI, Marketing, and the Future of Business
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Marketing Artificial Intelligence
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Narrado por:
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Paul Roetzer
Acerca de esta escucha
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.
Marketing AI Institute’s founder and CEO, Paul Roetzer, and chief content officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.
As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.
So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
©2022 BenBella Books (P)2022 BenBella BooksLos oyentes también disfrutaron...
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Historia4.5 out of 5 stars 14
This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.
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5 out of 5 stars
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Great listen!
- De Terrell Simpson en 10-23-23
De: Jim Sterne
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Marketing with AI for Dummies
- De: Shiv Singh
- Narrado por: Mike Lenz
- Duración: 15 h y 25 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.
De: Shiv Singh
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AI-Powered Social Media Marketing 2025
- Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More
- De: Jason P Anderson
- Narrado por: Tom Brooks
- Duración: 6 h y 10 m
- Versión completa
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General4.5 out of 5 stars 66
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Narración:4 out of 5 stars 49
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Historia4 out of 5 stars 49
Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.
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5 out of 5 stars
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Perfect for Growing a Brand
- De Julianne Aranda en 02-04-25
De: Jason P Anderson
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Marketing 6.0
- The Future Is Immersive
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Graham Rowat
- Duración: 5 h y 40 m
- Versión completa
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General3.5 out of 5 stars 5
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Narración:4 out of 5 stars 5
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Historia3.5 out of 5 stars 5
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
De: Philip Kotler, y otros
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The AI Edge
- Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
- De: Jeb Blount, Anthony Iannarino
- Narrado por: Jeb Blount, Anthony Iannarino
- Duración: 6 h y 28 m
- Versión completa
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General4 out of 5 stars 10
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Narración:4 out of 5 stars 10
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Historia4 out of 5 stars 10
In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.
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5 out of 5 stars
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A showcasing of what could be
- De Ck1 en 04-12-25
De: Jeb Blount, y otros
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Competing in the Age of AI
- Strategy and Leadership When Algorithms and Networks Run the World
- De: Marco Iansiti, Karim R. Lakhani
- Narrado por: Steven Jay Cohen
- Duración: 9 h y 38 m
- Versión completa
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General4.5 out of 5 stars 305
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Narración:4 out of 5 stars 258
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Historia4 out of 5 stars 256
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
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2 out of 5 stars
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Good writing but disappointing reading
- De YBNRML en 04-13-20
De: Marco Iansiti, y otros
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The Instant AI Agency
- How to Cash 6 & 7 Figure Checks in the New Digital Gold Rush Without Being a Tech Nerd
- De: Dan Wardrope
- Narrado por: Om Beacom-Halliday
- Duración: 3 h y 7 m
- Versión completa
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General4 out of 5 stars 29
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Narración:4 out of 5 stars 28
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Historia4 out of 5 stars 28
If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.
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1 out of 5 stars
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Zero value all fluff
- De Michael en 04-17-25
De: Dan Wardrope
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The Ultimate Guide to ChatGPT
- A Beginner's Handbook to Understanding Prompt Engineering, the Future of Artificial Intelligence and How to Use It Effectively
- De: Percival C. Verena
- Narrado por: KC Wayman
- Duración: 3 h y 3 m
- Versión completa
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General4 out of 5 stars 105
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Narración:4 out of 5 stars 99
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Historia4 out of 5 stars 99
With this beginner’s handbook, you’ll learn how to use ChatGPT efficiently and create maximized results. Create natural, human-like conversations, being aware of its limitations and biases, and prepare for the artificial intelligence future.
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3 out of 5 stars
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Bland and generic
- De Matt en 10-10-23
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The AI-Driven Leader
- Harnessing AI to Make Faster, Smarter Decisions
- De: Geoff Woods
- Narrado por: Geoff Woods
- Duración: 6 h y 38 m
- Versión completa
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General4.5 out of 5 stars 77
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Narración:4.5 out of 5 stars 72
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Historia4.5 out of 5 stars 72
The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.
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5 out of 5 stars
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Incredible!
- De Kaylee Richard en 03-24-25
De: Geoff Woods
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AI Superpowers
- China, Silicon Valley, and the New World Order
- De: Kai-Fu Lee
- Narrado por: Mikael Naramore
- Duración: 9 h y 28 m
- Versión completa
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General4.5 out of 5 stars 4,364
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Narración:4.5 out of 5 stars 3,691
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Historia4.5 out of 5 stars 3,689
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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3 out of 5 stars
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Compelled to listen at 2x speed
- De LEE en 09-26-18
De: Kai-Fu Lee
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AI 2041
- Ten Visions for Our Future
- De: Kai-Fu Lee, Chen Qiufan
- Narrado por: Feodor Chin, Justin Chien, Soneela Nankani, y otros
- Duración: 18 h y 4 m
- Versión completa
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General4 out of 5 stars 790
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Narración:4.5 out of 5 stars 664
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Historia4 out of 5 stars 657
AI will be the defining development of the 21st century. Within two decades, aspects of daily human life will be unrecognizable. AI will generate unprecedented wealth, revolutionize medicine and education through human-machine symbiosis, and create brand-new forms of communication and entertainment. In liberating us from routine work, however, AI will also challenge the organizing principles of our economic and social order.
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2 out of 5 stars
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Good concept, poor execution
- De Amazon Customer en 12-08-21
De: Kai-Fu Lee, y otros
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Artificial Intelligence
- A Guide for Thinking Humans
- De: Melanie Mitchell
- Narrado por: Abby Craden, Melanie Mitchell, Tony Wolf
- Duración: 9 h y 33 m
- Versión completa
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General4.5 out of 5 stars 414
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Narración:4.5 out of 5 stars 351
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Historia4.5 out of 5 stars 349
In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements.
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5 out of 5 stars
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Start understanding AI right here!
- De Chad M. en 01-26-20
De: Melanie Mitchell
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 402
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Narración:4.5 out of 5 stars 313
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Historia4.5 out of 5 stars 309
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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How to Decide
- Simple Tools for Making Better Choices
- De: Annie Duke
- Narrado por: Annie Duke
- Duración: 6 h y 39 m
- Versión completa
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General4.5 out of 5 stars 571
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Narración:4.5 out of 5 stars 461
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Historia4.5 out of 5 stars 455
What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut.
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2 out of 5 stars
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A lot of useless fluff
- De Jerry Fletcher en 11-24-20
De: Annie Duke
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 33 m
- Versión completa
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General5 out of 5 stars 77
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Narración:5 out of 5 stars 69
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Historia4.5 out of 5 stars 69
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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3 out of 5 stars
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It’s a book not you AI advert
- De Joshua Trimm en 03-20-25
De: Donald Miller
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,913
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Narración:5 out of 5 stars 3,381
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Historia5 out of 5 stars 3,365
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Knowledge Gap
- The Hidden Cause of America's Broken Education System--and How to Fix it
- De: Natalie Wexler
- Narrado por: Natalie Wexler
- Duración: 9 h y 15 m
- Versión completa
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General4.5 out of 5 stars 702
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Narración:5 out of 5 stars 589
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Historia4.5 out of 5 stars 576
In the tradition of Dale Russakoff's The Prize and Dana Goldstein's The Teacher Wars, Wexler brings together history, research, and compelling characters to pull back the curtain on this fundamental flaw in our education system - one that fellow reformers, journalists, and policymakers have long overlooked, and of which the general public, including many parents, remains unaware.
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5 out of 5 stars
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Thoughts on The Knowledge Gap
- De cchamberalain en 02-28-20
De: Natalie Wexler
Lo que los oyentes dicen sobre Marketing Artificial Intelligence
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Felipe Gonzalez
- 01-10-24
Awesome
This is a great listen to get up to speed with AI . I look forward to continuing my journey with applying AI in marketing.
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Total5 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Glen McNiel
- 05-29-23
Dry delivery, super valuable frameworks for thinking about Marketing AI
Paul has a great podcast and that is what led me to this book. His matter of fact voice is similar enough to his reading that it didn’t put me off. Besides, I listened and read at the same time. (Which I recommend - just be ready to mark sections with action steps to come back and work through later.)
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Shawn Goodin
- 07-02-22
Nailed it!
If you are a marketer and change agent then this is the book for you. If you aren’t focused on how data can transform consumer experience and have a direct impact on growth you are missing out on the #1 competitive advantage that is staring you in the face. I’m going to buy dozens of copies and hand it out to my team.
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Total2 out of 5 stars
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Ejecución1 out of 5 stars
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Historia2 out of 5 stars
- J. Fisher
- 04-25-23
Wow, this is great... if you need to fall asleep
I didn't quite connect with this audiobook. While it may be an excellent choice for those who are completely new to the world of AI and its marketing aspects, it may not be as appealing to those with prior knowledge. Additionally, the narration could benefit from more vocal variety as it comes across as somewhat monotone.
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