Practical Marketing

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

Built around a full-length case study of Wal-Mart, Financial Modeling and Valuation shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a sophisticated financial model as done by professional Wall Street analysts. Step-by-step, you will construct a full scale financial model and valuation. When we ran this analysis in January of 2012, we estimated the stock was undervalued. Since the first run of the analysis, the stock has increased 35 percent.

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.

Introducing "The Beginner's Guide to Mobile Car Detailing Business" - the ultimate, step-by-step guide to starting, growing, and maintaining a successful mobile car detailing venture from scratch! Packed with practical, actionable insights, and smart strategies, this eBook is specially designed for entrepreneurs seeking to turn their passion for car care into a profitable and sustainable business. Say goodbye to confusion and get ready to be your own boss in the booming car detailing industry! In this must-have guide, you'll discover the secrets to identifying your target market with laser-...

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Are you ready to enter the exciting world of house flipping? Look no further than The Beginner's Guide to House Flipping Business, the ultimate resource for anyone looking to jumpstart their career in this lucrative industry. Written by a seasoned house flipper with years of experience under their belt, this comprehensive guide takes you through every step of the process, from setting up your business to maximizing your profit on each flip. Chapter by chapter, you'll learn everything you need to know to become a successful house flipper. You'll start with the basics, including an ...

Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective. Construction Genius covers topics as broad as how to structure a meeting so you reach an agreement on how to solve problems every time, to how to have tough conversations without ruining relationships, to how to build better teams that deliver profitable projects . . . and the one question that will save you $1 million, guaranteed.

Too Nice for Sales is a compilation of moments of my life and what those moments taught me about sales techniques. I currently run one of the most successful real estate teams in the country, and our team utilizes the sales approaches found in this audiobook; they are based on Biblical principles. More than 10 years ago, I had a crisis of faith, as I learned how to be a successful salesperson while wrestling with dishonest techniques to make a sale. This audiobook is a deep dive into what I learned during these struggles and core reason my business is a success today.

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

Unveiling the much-anticipated eBook, "The Art of Raising and Marketing Premium Beef," a comprehensive, must-read guide that illuminates the path to successful and profitable Gelbvieh cattle farming. Packed full of indispensable insights and practical strategies from start to finish, this exceptional resource delves deep into the world of the highly-regarded Gelbvieh breed. It kick-starts your journey with an intriguing journey through the history and origins of Gelbvieh cattle, shedding light on their unique characteristics and why they make a preferable choice for beef production. The ...

Discover the exciting world of home staging and learn how to turn your passion for interior design into a thriving business with "The Beginner's Guide to Starting Your Own Home Staging Business"! This comprehensive guide will be your invaluable resource as you embark on your journey in the realm of home staging, offering a perfect blend of skill development, business tricks, and industry knowledge to help you become the go-to home stager in your area. Dive into the fundamental concepts of home staging in Chapter 1, where you'll learn how to better understand the art itself. As you progress,...

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

"Discover the world of wine like never before with 'From Vine to Wine'. This riveting eBook unravels the fascinating journey that transforms the humble grape into an exquisite bottle of Merlot. Balanced with scientific precision and the delicate art of winemaking, this book offers an overreaching perspective, catering to both novices and seasoned oenophiles. Embark on an energetic and vibrant journey starting from viticulture's formulation, moving through soil comprehension, vineyard preparation, grape variety analysis, and nurturing practices. Discover the meticulous art and science of ...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Introducing "Technical Analysis for Financial Futures Traders," your ultimate guide to mastering the intricate world of financial futures trading! Buckle up as you embark on a journey that will transform you from a novice to an adept market participant, capable of making informed trading decisions with confidence and precision. As you turn each page of this comprehensive eBook, delve into 30 well-structured chapters that thoroughly cover all the essential aspects of technical analysis in the realm of futures trading. Prepare to have your questions answered, from the basics of financial ...

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.